Content marketing ROI is a percentage that shows how much revenue you gained from content marketing in comparison to what you spent. Neil Patel has published a new video ‘How to measure the ROI of your content efforts in 2023′ sharing useful tips to grow improve TikTok marketing. He says, “Measuring the Return on Investment (ROI) of your content efforts in 2023 is an essential task for any business or individual looking to make the most of their content marketing strategies. The digital landscape is continually evolving, and with it, the methods for evaluating the effectiveness... [...]

Earlier this month, the WordPress development team released version 6.3.2. They have made improvements that will be welcome to all webmasters who manage a WordPress site. When you upgrade, your site will be faster. It will be more secure. You will have several new facilities that will make it easier to manage your site and add new content. Many of the new features inly apply to the modern block-oriented admin interface. If you are still using the classic editor, you won’t get benefit from them, but you will still get the security and speed improvements.(At IM NewsWatch we are split, one editor... [...]

Keyword cannibalization is an SEO issue that occurs when multiple pages on a website target the same keyword(s). This can confuse search engines and result in lower search engine rankings. The latest The SERP’s Up SEO podcast episode is titled ‘What’s the real deal with keyword cannibalization’. The WIX SEO Hub team says, “Keyword cannibalization: we all know it’s bad, but what is it really? What impact does it have? How do you fix it? We give some helpful tips to figure out if your site is cannibalizing itself on the Google SERP, and what (if anything) you can... [...]

Voice2Content is a new cutting-edge tool that allows you to effortlessly transform voice prompts into captivating marketing content using AI. With this innovative solution, you can create a wide range of content formats, including articles, ads, social media posts, and more, all with a single voice command. It’s ideal for both agencies and individual marketers. It offers 50 sub-accounts, enabling you to extend its capabilities to clients or teams. One of the major benefits of using voice content is its ability to dramatically increase engagement with your audience. By leveraging the uniqueness... [...]

TikTok is a visual platform that’s ideal for businesses looking to promote their products and services. It’s a unique marketing channel with viral potential. Neil Patel has published a new video ‘The Anatomy of a 1M View TikTok Video’ sharing useful tips to grow improve TikTok marketing. He says, “In the ever-evolving landscape of social media platforms, TikTok has emerged as a cultural phenomenon, offering users a unique space to express themselves creatively in short, attention-grabbing videos. One of the most coveted achievements for TikTok content creators... [...]

Voice2Content is an AI-powered platform designed for converting voice recordings into marketable content. The Neil Napier team created it to be used on mobile, tablet and desktop. Is this for you? Here’s what it can do for you. It caters to users who want to leverage the convenience of voice recording from their phones and other devices to create marketing materials without the need for manual typing or content creation. Voice2Content is simple to use, just 3 steps: Record or Upload Your Audio Start by recording your thoughts directly with your phone or computer or uploading your pre-recorded... [...]

How does Amazon integrate AI? How will the ‘AI race’ impact Amazon? How do you tie in Amazon and other E-commerce sites to your overall marketing strategy? The latest The SERP’s Up SEO podcast episode is titled ‘Amazon marketing strategies: AI & beyond’. The WIX SEO Hub team says, “ix’s very own Mordy Oberstein and Crystal Carter unveil SERP’s Up+, a monthly bonus episode that focuses on the wider digital marketing world. In this episode go for a deep dive into Amazon and E-commerce, to see how Amazon works with your website across a wide marketing spectrum. Joining... [...]

The state of marketing in 2023 is characterized by rapid technological advancement, mobile-friendly design, values-driven content, and AI and automation. Neil Patel has published a new video ‘Marketing is Getting More Complex, But Paid Media is Getting Easier’. He says, “In the ever-evolving landscape of modern marketing, it’s no secret that the industry is becoming increasingly complex. The proliferation of digital channels, the emergence of new technologies, and the changing expectations of consumers have all contributed to this growing complexity. Marketers today... [...]

ChatGPT is generally considered to be reasonably safe when used as intended. However, the primary concerns lie with potential security vulnerabilities and the human factor.  Neil Patel has published a new video ‘ChatGPT gets banned – The 110M impression LinkedIn page’. He says, “In a digital world where artificial intelligence and machine learning have become integral components of our daily lives, the suspension or banning of an AI entity can stir up waves of intrigue and curiosity. Such was the case when the highly popular and influential LinkedIn page featuring... [...]

A well-designed logo builds trust by validating your professionalism and gets people to stick around. A good logo should be relevant to the company it is representing. It should identify with the business plan and be appropriate to the operating niche. HubSpot has published a new guide titled ‘How to Design a Logo’. Rachel Begg says, “When designing your logo, you can make a powerful impact on how your brand is perceived. Designing a timeless logo is challenging, but we’re here to help. To get your logo right, you’ll need to have a firm grasp of your market, buyer personas,... [...]