LinkedIn is often seen as a venue for networking with others in your industry, building a web of connections that may, over time, advance your career. It certainly is that, but it can also be a tool for making immediate sales, not just by placing ads on the site, but also by the content of your posts. You can place a Call to Action in your posts, asking people to contact you, visit your website, etc. Yu may be able, as some others are, to operate the entire public face of your business on LinkedIn. If you are hesitant to be blatantly commercial in your LinkedIn content, you’re not alone.... [...]

Many of our readers use Gmail for their email, which prompts us to share this warning. A vulnerability has been found in Gmail that can let bad actors “spoof” famous companies even though those companies have “verified” email addresses, as shown by a checkmark (✔️, but blue) by their addresses. Microsoft has published a video explaining the situation in detail https://www.msn.com/en-us/video/news/watch-out-new-gmail-exploit-can-spoof-verified-companies/vi-BB1mE1nP  [...]

We all are pressed for time. We need more marketing automation so we can get more done in the time we have. But some tasks benefit more from automation than others. Choosing the right tasks to automate is important to get the most bang for your automation buck.” Kiran Shahid has a new article to address this choice when it comes to social media, in particular. In the beginning of her article, she makes the point, ” Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities... [...]

OpenAI and Google both introduced new AI advances in their respective artificial intelligence systems recently. OpenAI unveiled GPT-4o, an all-encompassing multi-modal application with enhanced voice and vision capabilities. Here’s how Open AI describes its update: GPT-4o (“o” for “omni”) is a step towards much more natural human-computer interaction—it accepts as input any combination of text, audio, image, and video and generates any combination of text, audio, and image outputs. It can respond to audio inputs in as little as 232 milliseconds, with an average of 320 milliseconds,... [...]

In the Age of AI, marketing thrives on data. AI crunches customer info to predict preferences, enabling laser-focused campaigns with personalized content. This human-AI teamwork unlocks a new level of customer engagement, fostering brand loyalty and driving conversions. Here is a TED video ‘What Will Happen to Marketing in the Age of AI?’ featuring Jessica Apotheker. The TED team says, “Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the... [...]

AI tools for designers boost efficiency by automating repetitive tasks and spark creativity by generating unexpected design ideas. Digital Marketing Institute contributor Tanla Jackson has published an article featuring six AI tools for creative designers. She says, “In an industry fueled by innovation, AI in digital marketing offers so many opportunities for professionals in all areas, and creative designers perhaps more than others. In this walkthrough* from the Digital Marketing Institute’s chief creative designer, Tania Jackson demonstrates six of her favorite AI tools that she... [...]

Without WP Defense, you may be leaving your website vulnerable to cyber-attacks any longer. With it, you can enjoy the confidence of knowing that your online presence is fully protected. Watch WP Defense In Action: WP Defense Demo. Here’s what makes WP Defense a game-changer: ✅Secure Your Website & Content From Hackers, Cyber-Attacks, Viruses & Much More. ✅Buit-In 360° Sqli Site Protection… ✅Guaranteed 100% Site Anonymity With Advanced Proxy Protection System. ✅Get Live Spam Alerts On Your Site With Iron-Clad Anti-Spam Protection Technology.` ✅Secure Your Sites From... [...]

Content Marketing Institute has published a new guide ‘Content Marketing Writing Secrets: Better, Stronger, Faster’. The CMI team says, “Mastering content marketing writing takes time and practice. No magic formula can guarantee creative ideas. No technology automatically turns rough drafts into polished content that keeps audiences hanging on your every word and asking for more. But you can improve. The systems, exercises, and tips in this guide – gathered from successful content marketing writers – will help you: Sharpen your storytelling Speed your writing process Strengthen... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘What to do about Google’s reddit habit?’. The SERP’s Up team says, “How should Google address the growing presence of Reddit on the SERP? Wix’s Mordy Oberstein and Crystal Carter are back to discuss why Reddit is ranking at the top of so many SERPs and the problems it presents. They also survey the wider SEO community for solutions Google should implement to bring balance back to the SERP. Founder of Foundation Marketing, Ross Simmonds, joins the show to discuss the future of Reddit and how marketers can... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Is Google laying the smackdown on affiliate marketing?’. The SERP’s Up team says, “How has the affiliate marketing space shifted from an SEO point of view? Wix’s Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understand how the SEO landscape for affiliate marketers has changed, and how affiliate marketers can adapt to the new Google UX and content quality standards. Plus, Crystal and Mordy investigate... [...]