ReadWrite team says, “The Internet of Things (IoT) is a goldmine waiting to happen, says a new report from management consulting firm McKinsey & Co.. However, according to its findings, we may be waiting a long time. The tech industry seems to have reached full lather over this trend, with companies big and small rushing in to connect all manner of gadgets, home appliances, even cars and other technologies, to the each other and the Internet. The reason is obvious: McKinsey points to $4 trillion to $11 trillion of positive economic impact each year by 2025. But its report also highlights... [...]

Karissa Bell says, “As competition for Internet of Things dominance heats up, Qualcomm is hoping its technology will power billions of the next generation of wearables, connected cars and appliances. Qualcomm president Derek Aberle revealed during a press event in San Francisco Thursday that the company’s latest goal to have its chips in five billion connected devices by 2018. The company also unveiled two wifi chips that will help enable this goal by powering a range of sensor-enabled devices in the home. Getting to five billion non-smartphone devices in the next three years is an... [...]

Lindsay Rothfeld says, “What does it mean to be the chief marketing officer of an agency? Well, according to creative agency MRY‘s CMO David Berkowitz, it’s an unusual, challenging and rewarding role to be a marketer’s marketer. “Our brands are B2C, and I am in a B2B business. For our brands, it’s easier to differentiate themselves; their products taste or look or feel different, or go after different targets. For us, it’s a more crowded marketplace. It’s tough, I get that; it’s also why I like that challenge, especially when I get to market our... [...]

Samantha Murphy Kelly says, “The Internet of Things is headed to Washington, D.C. Congresswoman Suzan DelBene (D-WA) and Congressman Darrell Issa (R-CA) are launching the Congressional Caucus on the Internet of Things (IoT) to help educate people on the development of web-connected products. The Internet of Things refers to products (i.e., things other than smartphones, tablets and computers) that are web-connected and often work with an app. This includes everything from smart thermostats and garage doors to toothbrushes, tennis racquets and even your bed. They collect data about how you use... [...]

Experian team says, “Beyond smartphones and tablets, a seemingly endless list of essentially ordinary objects–like fitness trackers, cameras, car sensors, thermostats and much more–are syncing to the internet to do extraordinary things, improving efficiency and enabling more engaging brand experiences. Join our 30 minute webinar to learn why marketers need to pay attention to these new devices that we expect will be hot this holiday season. Attendees will also learn: How everyday connected objects can deepen the brand experience Three key segments that are prime targets for ‘smart... [...]

Nate Elliott says, “After years of pushing brands’ reach lower with one hand (and opening marketers’ wallets with the other) Facebook has finally announced the end of organic social marketing on its site. In a Friday night blog post the social giant warned brands that “Beginning in January 2015, people will see less of this type of content [promotional page posts] in their News Feeds,” and admitted that brands that post promotional content “will see a significant decrease in distribution.” It’s not as if marketers could count on much organic reach or engagement anyway. Ogilvy... [...]

Denée Carrington says, “The media frenzy around mobile payments — most recently Apple Pay — has reached fever pitch and led some industry spectators to conclude that a payments revolution is at hand. Not so. The adoption of mobile payments is an evolution — not a revolution — and the evolution is well underway. Although the landscape of mobile payment providers is in an ongoing state of flux, the ecosystem and mobile capabilities are maturing and consumer and merchant adoption is accelerating.  Over the next five years, US mobile payments will grow from $52 billion in 2014 to $142... [...]

Satish Meena says, “During Tuesday’s 11.11 (Singles’ Day) Shopping Festival, Alibaba set new online retail records: 278.5 million orders with a GMV exceeding RMB 57 billion ($9.3 billion) (43% of which came from mobile devices). This comes on the heels of the world’s biggest IPO earlier this year, in which Alibaba raised $25 billion. Alibaba’s smaller rival JD.com, which raised $1.7 billion in its own IPO, received more than 14 million orders (40% of which came from mobile) on Singles’ Day 2014, an increase of more than 120% over November 11, 2013. Powered by the cash that their... [...]

Frank Gillette says, “The hype around the Internet of things was on full display over the last six weeks, with announcements and events from vendors such as ARM, Cisco, GE, IBM, Intel, PTC, and others. Much of the hype has focused on the possibility of saving lots of money because of all the new information that can help improve utilization and maintenance of expensive business assets. But in this age of the customer, where customer engagement rules, a focus only on cost savings is misplaced. When we look forward to 2015 and developments around the Internet of things we are predicting four... [...]

Experian team says, “Beyond smartphones and tablets, a seemingly endless list of essentially ordinary objects–like fitness trackers, cameras, car sensors, thermostats and much more–are syncing to the internet to do extraordinary things, improving efficiency and enabling more engaging brand experiences. Join our 30 minute webinar to learn why marketers need to pay attention to these new devices that we expect will be hot this holiday season. Attendees will also learn: How everyday connected objects can deepen the brand experience Three key segments that are prime targets for ‘smart... [...]