TokMate lets you use TikTok for real marketing. If you are like many of our readers, you may have overlooked TikTok as a marketing platform. We have. It has always seemed too frivolous to us. And maybe for some subject matter, it still is. At first, it appeared to be merely a platform for silly antics and youth-centric memes. TikTok now appeals to a broader audience, reaching beyond Gen Z to Gen X and even Baby Boomers. Businesses are increasingly using TikTok to connect with potential customers, and, since TikTok is free to all, they are leveraging its organic reach without the expense of paid... [...]

Content Sparks is holding a ‘Spotlight’ sale this weekend on How to Create a Membership Site. If you want to enhance your personal knowledge or assist your audience to understand membership sites, you can get it for a 50% discount today. This promotional price is only available until Midnight (Pacific Time), so act quickly. Remember, as with all the ContentSparks training, you can use it yourself and, in addition, use it to teach clients and other students what they need to know to Create a Membership Site. Additionally, they are including a Weekend Spotlight Bonus if you secure your... [...]

Podcasts offer a powerful way to build brand authority by delivering engaging, long-form content directly to niche audiences. They foster deeper connections with listeners, driving brand loyalty and awareness. The latest The SERP’s Up SEO podcast episode is titled ‘Everything (mostly) that a marketer could want to know about podcasting’. The Wix team says, “Want to build your brand up? Start a podcast. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive... [...]

Introducing FaceForm , the innovative media suite designed to elevate your media creation process. With just a few simple clicks, you can produce: ➤ eye-catching mascots for your business, ➤ avatars for anonymous channels, ➤ fictional characters for narratives, ➤ engaging social media visuals, and ➤ much more and do it all in seconds. The FaceForm Introductory Webinar Replay is available here- The Replay will show how to: ➤ Seamlessly transform videos of individuals into entirely different characters using just one image. ➤ Instantly create perfectly lip-synced talking avatars. ➤... [...]

Copyblogger contributor Megan Mahoney has published an article featuring five steps to get clients as a freelancer. She says, “In this post, I’ll explain a solution that allows you to emerge as a well-known freelancer in your niche, resulting in steady work from high-paying, low-maintenance clients. Step 1: Define One Service For One Niche  It’s tempting to offer a variety of services across different industries to get your first client. It makes logical sense that you have a better chance of getting a client if you offer more services to a larger pool of clients. However, most clients... [...]

An AI-driven digital marketing strategy leverages machine learning and data analytics to personalize customer experiences and optimize campaign performance. It enables brands to predict trends, automate tasks, and make data-driven decisions for more efficient marketing. Digital Marketing Institute has published an article featuring useful tips for creating an AI digital marketing strategy. The DMI team says, “One of the best things about AI is that it can be used for a range of marketing tasks. According to our recent corporate report, the top five benefits of integrating AI into marketing... [...]

Social media videos are a powerful tool for engagement, offering visually compelling content that grabs attention quickly. Their shareable nature helps boost brand visibility and foster audience interaction across platforms. Search Engine Land has published ‘A guide to creating social media videos (for search and beyond)’. Ashley Liddell says, “This comprehensive guide equips you with the knowledge and tools to create compelling social media videos that capture attention, drive engagement and achieve your marketing goals. Discovering video content in the era of social search The... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Everything (mostly) that a marketer could want to know about podcasting’. The Wix team says, “Want to build your brand up? Start a podcast. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive market traction. Take a behind-the-scenes look with host of the SEO Video Show, Paul Andre de Vera, to discover what it takes to plan and execute a professional podcast. Plus, we look at how the podcast landscape... [...]

In 2024, short-form videos dominate social media platforms, engaging audiences with bite-sized, dynamic content. Additionally, interactive podcasts are gaining popularity, allowing listeners to participate in live discussions and Q&A sessions. MarTech contributor Scott Gillum has published an article featuring the 4 types of content buyers want. He says, “We analyzed client sales and marketing data from five industries and conducted primary research with buyers and sales representatives (SDR/BDR/AM/CSMs). The content we discovered fit into one of the following four categories. Case studies/use... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Landing your next SEO client with the right pitch’. The Wix team says, “How can agencies effectively communicate the value of their SEO services while pitching to potential clients? Wix’s Mordy Oberstein and Crystal Carter are back to lay out the art of a perfect client pitch for SEO services. From building initial trust to seamless execution, Jellyfish’s Eric Hoover joins to share each step of his pitching routine. Plus, discover how Google’s AI Overviews is paving a new age of pitching... [...]