Content that captivates your audience’s interest can help you achieve your marketing goals. Evergreen content feels like a lucky strike – reaching a person at the exact moment they need it. Content Marketing Institute contributor Ann Gynn has shared five evergreen content tips for a year-round marketing strategy. She says, “Including evergreen content (blog posts, articles, videos, infographics, etc.) as part of your marketing strategy helps. Think of your evergreen pieces as the canned goods in your content arsenal. A well-stocked content pantry means visitors will always find something... [...]

Effective social media ad campaigns can give a boost to your business. With the right design and proper targeting, you can achieve your advertising goals. HubSpot has published a new video ‘How To Master Paid Social Media Advertising Like A Pro’ to help you improve your social media advertising. The HubSpot team says, “In this video, HubSpot will be giving you the best tips to make the most of advertising on social media. We’re helping you figure out where your message will best be received, plus we even have an advertising planning kit that will make the process a whole lot... [...]

Searchmetrics has published the latest Voices of Search podcast episode ‘2022 SEO Predictions’ featuring Benjamin Shapiro. The Searchmetrics  team says, “Jordan Koene, SEO Strategist at Searchmetrics, and Ben sit down together to give 5 SEO predictions for 2022. Google caught the community by surprise on multiple occasions this year, and with that in mind, they discuss what could be in store for SEO in 2022.” Searchmetrics  [...]

HubSpot has published a new podcast episode ‘Using Owned Content To Drive Demand’. Kyle Denhoff, Senior Manager of Marketing Strategy and Operations at HubSpot, talks about the importance of planning, content marketing, and demand generation for content. Owned media is a great way to get in front of your prospects. Rather than an immediate sales pitch, continue to provide value and let them decide when they’re ready to take the next step. Today, Kyle talks about using owned content to drive demand. Using Owned Content To Drive Demand HubSpot  [...]

The Internet has presented several opportunities to people with the right skills. But how should you proceed to work online only to make your living? Copyblogger contributor Sonia Simone has published an article highlighting nine truths about making a living online. She says, “These nine truths double as online business best practices that all types of successful entrepreneurs value. 1. Don’t take shortcuts, they take too long Trying to figure out a workaround to doing the work is harder than just doing the damned work. The “gurus” who try to sell you oversimplified tricks and gimmicks... [...]

Paid search advertising is a proven digital marketing tactic for businesses. It helps drive more traffic to your site from the search engines and helps ensure that this traffic is relevant. Search Engine Land contributor Melissa Liu has published an article sharing four ways to boost your paid search performance. She says, “PPC practitioners know the standard types of optimizations. Still, as the industry plunges into automation, developing new optimization levers is becoming increasingly difficult. Want to make your clients happy? Here are four ways you can boost your paid search performance. 1.... [...]

Link building is an important task that leads to better SEO performance and more visitors. By knowing what to do and what to avoid, you can achieve better results. Search Engine Journal’s Heather Campbell has published an article highlighting the top four link-building mistakes to avoid in 2022. She says, “Time and again, companies of all sizes face the same link-building issues. They consistently dedicate time, energy, and resources. They follow the same processes, yet they get the same lackluster results. So what are they doing wrong? Here are the most common link building mistakes: Not... [...]

Shopify SEO is a set of  SEO adjustments that are unique to the Shopify platform. MOZ has published its updated guide called ‘Shopify SEO: The Guide to Optimizing Shopify’. Christopher Long says, “Some of the most common Shopify SEO recommendations are: Remove duplicate URLs from internal linking architecture In terms of SEO, duplicate content is the highest priority issue we’ve seen created by Shopify. Duplicate content occurs when either duplicate or similar content exists on two separate URLs. This creates issues for search engines as they might not be able to determine... [...]

Neil Patel has published a new video ‘7 Social Media Content Ideas That’ll Attract Likes, Organic Reach, and Engagement’ to help you achieve more from your social media marketing efforts. He says, “Struggling to get likes? Well, you’re not alone. Luckily for you, there’s a solution for that. Actually seven solutions, oh, one too many fingers, seven solutions. Today I’m going to break down seven social media content ideas that will attract likes, organic reach and engagement.” Neil Patel’s Blog  [...]

SEO remains one of the most important elements for your business growth. With a strong SEO strategy, you can achieve your business goals. Search Engine Journal contributor Kristi Hines has published an article highlighting six expert tips for small business SEO strategy in 2022. She says, “From business networking to sharing customer stories, here are the top tips for small businesses that want to improve their search rankings. 1. Tap Emerging Search Trends Jeff Riddall, Senior Product Manager at OneLocal, advises all businesses to focus on optimization around topical groups of intent-based... [...]