Effective communication plays an important role in any task. Marketing is something that is very much dependent on strong interpersonal communication. The MarTech and Grammarly team have published a useful article on the importance of communication in marketing. They say, “The marketing function has undergone monumental shifts in the past year, leaving leaders grappling with an array of challenges that make it difficult to focus on long-term growth. This is why Gartner found nearly three-fourths (73%) of CMOs planned to fall back on low-risk, low-return strategies this year rather than... [...]

MOZ has published a new WhiteboardFriday video titled ‘Crawl Budget’ featuring Tom Capper. The MOZ team says, “In today’s episode of Whiteboard Friday, Tom covers a more advanced SEO concept: crawl budget. Google has a finite amount of time it’s willing to spend crawling your site, so if you’re having issues with indexation, this is a topic you should care about.” MOZ  [...]

Digital PR is an online marketing strategy used by businesses to increase their online presence. Digital PR agencies publish press releases to gain high-quality backlinks, social media mentions and improve their Search Engine Optimisation (SEO). MOZ contributor Christopher Long has published ‘The Ultimate Guide to Digital PR’. He says, “Digital PR is a marketing strategy that combines traditional PR media relations with digital channels such as SEO, social media, and influencer marketing. Digital PR allows brands to develop relationships with influential media outlets in order... [...]

Some of these these products are odd. Some are weird. Some are downright wacky, but Dynasty 2.0 builds your online store to sell them. These offbeat products are big business. At least, that’s what Venkata Ramana found. He gets good sales of these niche products continually. He says that now you can clone his online stores and start selling them yourself. Fortunately, this doesn’t require you to mess around with the post office or shipping labels to ship any kind of item. All you do is clone Ramana’s DFY online store and activate the built-in traffic. That’s it. The rest is... [...]

Instagram features several features that enable businesses to drive more growth. Instagram Stories, one such feature, are disappearing content pieces, having a life span of 24 hours. Blogging Wizard’s Megha Seth has shared 10 ways to help you get more views on Instagram Stories. She says, “There are many methods you can use to increase your Story views. However, there are also some “popular but dodgy” ways that you must avoid at all costs, like using bots, apps, engagement pods, or groups. So, how can you increase your reach organically? Here are ten ways to help you increase your... [...]

Social Media Examiner has published a new video ‘Twitter Spaces Updates, Twitter Communities, and More’ featuring Twitter expert Madalyn Sklar. Watch this video to discover: Twitter Spaces: Hand Raising Feature Twitter Spaces: Paid Ticketed Spaces on iOS Twitter Spaces: Apple/Google Cal Integration for Scheduled Spaces Twitter Spaces: Twitter Topic Tags and Other Visibility Features Twitter Communities Voice Tweets, CC, and Accessibility Features Twitter/Revue Testing New Subscribe Features Twitter Testing Superfollowers Tab Twitter DMs Changes Twitter Testing the Shop Module for... [...]

Flixsterz NEXT was inspired by the growth of video streaming services like NETFLIX, Disney+, Apple TV, etc. and podcast services Like Spotify, SoundCloud, and many more. With this new SaaS software, you can turn likes on your videos, podcasts, or blogs into email lists and more with your own videos or other people’s videos. The first generation of this software was released in early 2020, at the time called Flixsterz Pro. The new, improved version (which they are calling the NEXT version) is being released today. If you already have the first version, here is what has been added in Flixsterz... [...]

Exposure Ninja’s Tim Cameron has published a new video ‘5 Lessons from Grenade.com’s Digital Marketing Strategy’ highlighting some important lessons from Grenade.com. He says, “In March, Mondelez International acquired UK-based protein bar company Grenade for £200MM. That’s a big valuation based on a lot of protein bar sales. So you’d think that Grenade must have a killer marketing strategy to have gotten to that point from their inception in 2010, right? Well, what we’ve found in our latest Digital Marketing Deep Dive might surprise you. Grenade’s... [...]

Accurate data can be a valuable tool when it comes to understanding your market and growing your business. With the proper analysis of the right dataset, you can continue to thrive in business. Search Engine Journal contributor Julie Joyce has published an article highlighting 20 sources of free data. She says, “If you’re after solid data to help support your digital marketing and content goals, look no further. 1. Google Dataset Search This enables you to search available datasets that have been marked up properly according to the schema.org standard. While this could be viewed as... [...]

Neil Patel has published a new video ‘3 SEO Trends in Automation for 2021’ highlighting the major SEO trends. He says, “People are starting to use AI and machine learning much more. And everyone’s always talked about machine learning and AI, and it’s the buzz, and you can have computers write content for you, so you don’t have to write content as a marketer or when you’re putting products online. And I have to say, the quality still isn’t there, but we’re really close.” Neil Patel’s Blog  [...]