The Google Analytics 4 (GA4) platform has undergone several changes to provide us with better insights into marketing. By setting up web-based GA4 tracking, you can allow GA4 to begin collecting data. Seer Interactive contributor Jennifer Blunt has published a step-by-step guide to help you set up Google Analytics 4 (GA4) web tracking. says, “With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to know where to begin. While there’s still a lot of unknowns, one of the best ways to... [...]

The Clubhouse is an audio social networking app. It’s only available for iOS, so only iPhone users can join. It is a new platform in the social media domain. Content Marketing Institute’s Ann Gynn has published an article sharing the views of three content marketing experts on whether to join Clubhouse. She says, “As an audio-only app, Clubhouse is inaccessible to people who have hearing difficulties. And there’s no integrated feature for recording any of the room conversations. So what’s the opportunity for brands? To find out, I talked with three marketers about their experiences... [...]

Today, social media platforms provide us ample opportunities to promote our products and services and grow sales online. By creating strong strategies for each  platform, we can give a boost to our business. Search Engine Journal has published a new podcast ‘Pinterest, Snap, TikTok Targeting & Ad Options’ featuring Akville Defazio. The SEJ team says, “Looking for great ad opportunities on social networks other than Facebook? Learn all about the targeting options, ad placements, best practices, and caveats within Pinterest, Snap & TikTok”. Pinterest, Snap, TikTok... [...]

Marketing Week has published a new guide called ‘The Ultimate Guide to Rebranding’. The MW team says, “Are you thinking of rebranding? This is a huge decision that will impact the entire business – from customer acquisition to employee morale. There’s a lot that can go wrong, and it’s so important to get it right. What you need is an insight into how to know if you should rebrand and how to ensure your rebranding is successful. Download this guide to gain a better understanding of whether a rebrand makes sense for you right now, the technical and business pitfalls you should... [...]

Image credit Martin Reisch on Wunderstock Like the trees for which it’s named, an evergreen marketing strategy stays fresh and healthy at all times of the year, year after year. Such a strategy might sound impossible to marketers pumping out new content all the time, but evergreen marketing is a real, useful, and simple tool for driving business growth continuously.  Intrigued? Building an effective evergreen marketing strategy starts with understanding the approach, then setting up your foundation for success. Here’s what you should know. Understanding Evergreen Strategies Evergreen marketing... [...]

The Google Optimize website optimization tool helps website owners and marketers test different variations of website layouts and content. Makeswift has published a comprehensive guide called ‘Experimenting with Google Optimize’. The Makeswift team says, “Google Optimize integrates natively with Google Analytics, which makes it easy to access any goals and traffic data already in Google Analytics, although it is possible to use Google Optimize with other analytics tools. Why use Google Optimize? There are a number of reasons why Google Optimize is an ideal tool for marketers: 1.... [...]

Quick Sprout’s Lars Lofgren has published ‘DNS Beginner’s Guide’ sharing detailed information about the DNS (Domain Name System) and various tools to improve DNS. He says, “DNS is one of the most critical internet services in existence. But for most beginners, the concept seems complex—especially for those without a technical background. Due to the importance of DNS, it’s often a target of hackers and other cybercriminals. That’s why it’s essential for webmasters to track DNS performance and deploy a DNS monitoring strategy. There are many great tools out there... [...]

Quick Sprout has published ‘WordPress Performance Speed Beginner’s Guide’ to help you improve your WordPress site speed. Lars Lofgren says, “WordPress performance is typically measured with various KPIs. In terms of speed, the page loading time will be the most important metric to track. But other WordPress performance KPIs include bounce rate, average session duration, time to title, start render time, requests per second, time to interact, interactions per visit, peak response time, and connection time. Metrics like sales, leads, conversions, and sign-ups can also be a good... [...]

Kevin Indig has published a detailed note on search engine optimization titled ‘A modern understanding of SEO’. He says, “A couple of years ago, I changed the way I think about SEO. Before Google engineers started to use machine learning for “the core ranking algorithm” – it must have been around 2016 – SEO was like a blueprint for me. I knew how things were supposed to be for a site to rank well, and my challenge was to execute against that vision. Today, I don’t think like that anymore. I still have a rough map in my mind. I know content, backlinks, titles, and user... [...]

Content Marketing Institute contributor Olga Rabo has shared seven useful strategies to help you grow your followers using Instagram Stories. She says, “Consider these seven fresh ideas to spice up your Stories and use them in a way your competitors haven’t yet conceived. 1. Use Highlights to drive traffic (even if you have less than 10,000 followers) When new users land on your Instagram profile, they may not yet know who you are. You’ve probably heard a million times before how important it is to have a great Insta bio that catches the eye, quickly explains what your business does,... [...]