E-E-A-T is an acronym that stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a set of guidelines used by Google’s quality raters to evaluate the quality of search results. E-E-A-T is not a ranking factor, but it is part of Google’s Search Quality Evaluator Guidelines (SQEG). The latest The SERP’s Up SEO podcast episode is titled ‘What does good E-E-A-T even mean?’. The WIX SEO Hub team says, “What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience’... [...]

AI marketing uses artificial intelligence (AI) to help businesses achieve their marketing goals. AI marketing tools collect data, learn customer behaviors, and analyze this information to create automated decisions.  Neil Patel has published a new video ‘How To Find The Best AI Marketers To Work With’. He says, “In the rapidly evolving landscape of digital marketing, the integration of artificial intelligence (AI) has become not just a trend but a necessity for businesses aiming to stay competitive. As the demand for AI-driven marketing solutions continues to rise, finding... [...]

The brand new ClipsReel AI was based on two important facts: 1. Facebook, Instagram, and TikTok recommend posting videos with your face on them, not just with Powerpoint slides. 2. Shooting selfie videos that convert is a lot of hard work. There is a solution, however: imagine if you could convert any website or any URL along with your selfie photo into an animated video with your face as talking-head, with AI voice and lip sync, and do it all using AI. And suppose it is so easy to do that, you can make multiple videos daily, getting ahead of any and all competition you might have with a large... [...]

Neil Patel has published a new video ‘Our Thoughts On Selling Courses In Today’s World’. He says, “In today’s dynamic and ever-evolving digital landscape, the paradigm of selling courses has undergone a profound transformation. As education and skill development increasingly migrate to online platforms, strategies and insights into course sales have become pivotal for success. At the heart of this evolution lies a fusion of technology, changing consumer behaviors, and the constant quest for knowledge.” Neil Patel’s Blog  [...]

The latest The SERP’s Up SEO podcast episode is titled ‘How much should SEO cost’. The WIX SEO Hub team says, “How should you price your SEO work? What factors might cause a fluctuation in what you charge? On what basis should you be charging your clients: by project, …month, …hour, …word? This week, Wix’s very own Crystal Carter and Mordy Oberstien are joined by StudioHawk’s Itamar Blauer to evaluate how much you should be charging/paying for SEO services. Itamar goes on to evaluate which pricing model you should incorporate based on the dynamic of your SEO freelance... [...]

Neil Patel has published a new video ‘Netflix’s Genius Instagram Strategy’. He says, “Netflix’s Instagram strategy is nothing short of genius, a carefully orchestrated symphony that transcends mere social media presence to become a masterclass in engagement. At the heart of their brilliance lies a perfect fusion of captivating content and strategic storytelling.” Neil Patel’s Blog  [...]

What works and what doesn’t work when connecting with your audience and customer base? Are audience expectations changing? The latest The SERP’s Up SEO podcast episode is titled ‘How to connect to your customers’. The WIX SEO Hub team says, “Creator of Confidence Live! and founder of Roar Training, Kirsty Hulse joins Wix’s own Mordy Oberstien and Crystal Carter to discuss the optimal strategies for engaging with your customers. Kirsty urges marketers not to showcase yourselves, but to offer customers a mirror to connect your brand to their own experiences. Plus, we go... [...]

Cornerstone content is a company’s most important, in-depth content that’s the foundation of their content marketing strategy. Copyblogger contributor Tim Stoddart has published ‘Cornerstone Content: Overview And Step By Step Guide ‘. He says, “Cornerstone content is helpful for SEO. Search engines want to show their users content from experts, and one method they use to determine your website’s authority and expertise on a topic is analyzing how thoroughly a website covers that particular topic. To illustrate this, consider the following scenario. Website A has... [...]

Neil Patel has published a new video ‘How Grimes Is Shaping The Future of AI Generated Content’. He says, “Grimes is undeniably shaping the future of AI-generated content through her innovative use of AI in music, visual arts, and storytelling. She serves as a trailblazer, leading the way for artists and creators to explore the boundless possibilities of AI as a creative partner. Her commitment to open-source tools and her thought-provoking discussions about the role of AI in creativity make her a significant influencer in this evolving landscape. As we move forward, Grimes reminds... [...]

Websites aren’t built by SEOs alone. As an SEO, how can you best collaborate with all of the teams pushing the site’s success? The latest The SERP’s Up SEO podcast episode is titled ‘SEOs working well with non-SEOs for success’. The WIX SEO Hub team says, “We dive into how SEOs can best work this designers, devs, content creators, and beyond to build the best and most optimzied site possible. Join Wix’s Crystal Carter and Mordy Oberstein to get tips and strategies on working with non-SEOs on websites. In the SEO world, jargon can be a hindrance when working with non-SEO... [...]