Rebranding is a marketing strategy that involves changing an established brand’s identity. The usual goal of rebranding is to influence a customer’s perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer’s needs. In his new video Neil Patel has answered the question – ‘Is Rebranding A Good Idea?’. He says, “Rebranding is a complex process that can yield significant benefits or, if done haphazardly, result in unintended consequences. This text explores the various... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Trending topics for SEO in 2024’. The WIX SEO Hub team says, “What is the future of SEO shaping up to be? How will AI change the landscape in SEO? What impact will Google have for SEO in the future? Brace yourselves for this blimey incredible feature of the SERP’s Up SEO Podcast as Wix’s own Crystal Carter travels to the land of The Beatles and Buckingham Palace to take on BrightonSEO UK! For this special edition episode, we have not one, not two, but THREE super guests to shed light on all things SEO. Joshua George,... [...]

  How to Get Your Audience to Know, Like, and Trust You is the latest brandable course from Content Sparks. It is available during launch week for just 33% of the normal price, a 67% discount, through October 11. You probably have heard that people want to buy from businesses they know, like, and trust. For your business (or any business) to succeed, you have to build these three attitudes in the minds of your customers and prospective customers. How to Get Your Audience to Know, Like, and Trust You will show you how to build your online (or offline) by making your business more knowable,... [...]

HubSpot contributor Sophia Bernazzani has published an article featuring 40+ best free online marketing classes you can take in 2023. She says, “Marketing is a broad career with many distinct skill sets. This means that choosing the right marketing courses online can be quite confusing for a beginner. So, for broad topics like content marketing and social media marketing, we’ve added the extra criteria below. This can help you decide which course is the best fit for your needs. Skills Covered: Some courses teach a range of specific skills, while others cover broad topics across multiple... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘How marketers can best leverage AI’. The WIX SEO Hub team says, “What role does AI play in modern marketing? Can you leverage AI in your marketing? How do you use AI the ‘right’ way? Wix’s Mordy Oberstien and Crystal Carter are joined by best-selling author and marketing influencer, Kim Garst, to discuss leveraging AI to expand your creativity and knowledge base in marketing. Kim discusses her experience using AI to fill certain skill gaps and shares her preferred chatbox for marketing purposes. Plus, learn all... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Even SEO pros need a refresher’. The WIX SEO Hub team says, “Does needing a refresher make you a bad SEO? No! Every SEO needs to revisit and familiarize themselves with certain aspects of SEO. Renew and refresh yourself this week as Wix’s own Mordy Oberstein and Crystal Carter are your guides toward refreshing your SEO knowledge. Explore how remastering past skills can enhance your professional journey. Seer Interactive founder and CEO, Wil Reynolds, chimes in to share why you should be proactive about refreshing... [...]

Introduction In today’s digital landscape, where there is an overabundance of content and attention spans waver, the ability to create gripping blog titles steeped in urgency emerges as a potent differentiator for your business website. Beyond the realm of clickbait ploys (which we deprecate) lies the allure of time-sensitive titles, which possesses the potential to enrapture your audience and galvanize them into immediate action. This article looks at ways to create urgency in the minds of readers, delving into the psychology that underpins urgency and explaining strategies for enduring... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘How to set SEO priorities’. The WIX SEO Hub team says, “With so many SEO tasks how do you know where to start first?! Get your (SEO) priorities in order as Wix’s own Mordy Oberstein and Crystal Carter help you bring order to the chaos with tips on how to prioritize SEO tasks. SEO priorities are not a linear equation and can differ from one SEO to another. Learn how priorities change if you’re an SEO consultant as compared to being at an SEO agency with Nicky LeRoy and Griffen Roer. The team also explores Google’s... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Be gone SEO myths!’. The WIX SEO Hub team says, “Get the knowledge you need to avoid falling for SEO falsehoods! We take common SEO myths head on! When it comes to SEO, misconceptions can wreak havoc on your strategies if you don’t know what sources are reliable. So, what are the common myths that need to be smashed? Tune in as Wix’s Mordy Oberstein and Crystal Carter kick the door in on prevalent SEO myths. Move your clients beyond the falsehoods. Andi Jarvis joins the podcast to share how he convinces clients... [...]

Landing pages are important because they help increase conversion rates and lower cost-per-acquisition. They are focused on a single goal, which matches the intent of the ad or email visitors clicked on to reach the page. Search Engine Journal contributor Annabelle Nyst has published an article featuring 30 best landing page examples of 2023. She says, “In this article, we’ll touch on what landing pages are and how to optimize them before looking at 30 examples of well-crafted landing pages from various brands. 30 Examples Of Great Landing Pages In 2023 1. Netflix Let’s start with a... [...]