What are the buyer personas? Image result for Buyer Personas A buyer persona is a semi-fictional representation of a company’s ideal customer. It is based on research and data about existing and potential customers. HubSpot has published a new video ‘Buyer Personas: Use This to Target Your Ideal Customer’ explaining buyer personas. The HubSpot team says, “In this video, we’ll explore what a buyer persona is and why it’s important for businesses to have a clear understanding of their target customers. We’ll cover the key elements of a buyer persona, such... [...]
Archive for the 'Internet Marketing News' Category
Ahrefs has announced a new affiliate marketing course on YouTube. The first video lesson is titled ‘What is Affiliate Marketing and How Does it Work?’. The Ahrefs team says, “In the first lesson of our affiliate marketing course for beginners, you’ll learn what affiliate marketing is and how it works.” Ahrefs [...]
Search Engine Land has published ‘An SEO guide to understanding E-E-A-T’ explaining what is E-E-A-T, why it matters to SEO, and tips to use it to your advantage. Zoe Ashbridge says, “This comprehensive overview will dig deeper into E-E-A-T – specifically what it means, why it matters to SEO, and how to use it to your advantage. In this article: E-E-A-T: What does it mean for SEO and why is it important? Demonstrating E-E-A-T to Google. Levels of E-E-A-T. SEO tips for achieving E-E-A-T. E-E-A-T: What does it mean for SEO and why is it important? Trust is earned by demonstrating... [...]
Zero search volume keywords are hyper-focused long tail queries for which tools cannot provide data on search history, or have low search volume. Search Engine Journal contributor Adam Riemer has published an article explaining when to focus on the zero search volume keywords. He says, “Here are four examples to make the business case if you’re being asked, “Why would we focus on questions that nobody is searching for?” 1. You’re Building A Site Structure On ecommerce sites, and sites built for branding, the amount of core website pages and content is normally limited. By having... [...]
Ahrefs has published a new video ‘Spending $800K on Marketing Ideas: Lessons Learned’ sharing useful marketing advice. The Ahrefs team says, “In this video, you’ll learn about some marketing campaigns we spent money on and our takeaways from those campaigns.” Ahrefs [...]
SEO continues to evolve with new technologies and changing algorithms. With the right set of tools, you can achieve better SEO performance. MarketingProfs contributor Pat Reinhart has published an article featuring top SEO trends for 2023. He says, “I anticipate a continued flurry of Google updates in 2023, more emphasis on technical SEO, and the rise of visual search. 1. Continued Volatility I anticipate that Google will undergo continued volatility in the form of more updates, even more so than in the past year. Having seen updates roll out—and finish—so quickly, one on top of another,... [...]
Bookkeeper entering data You may want to know how to hire a bookkeeper but are intimidated by the process. The mere act of hiring a bookkeeper for your business may seem like an insurmountable task, given all the responsibilities that come with it. If you’re just getting started, though; or if you plan on scaling up quickly; or if you simply require more specialized support – then this is something you must consider immediately. But, let’s be real. What’s probably even more daunting than the hiring process is the fact that you probably don’t have the time or resources... [...]
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By advertising on LinkedIn, you can target over 850 Million active professionals. If your products or services are targetting business owners or business people, in general, you can’t afford to ignore this rich source of prospective customers. You can target your audience by job title, function, industry, and more. Search Engine Journal has published a new guide ‘LinkedIn Ads: A Complete Guide For Beginners’ to help you get started with LinkedIn advertising. Ashley Segura says, “LinkedIn used to be extremely limited with its advertising options, which didn’t give marketers... [...]