Content prioritization is how we determine what pieces of content to develop and publish first based on gaps on our site. Portent contributor Hailey Thompson has published an article featuring seven ways to prioritize new content ideas and improve search visibility. She says, “The following methods for content prioritization create a framework you can follow to make the planning process more manageable. Organize New and Existing Content To avoid duplicating efforts and writing about something you’ve already done, ensure you’re adding new content ideas to your existing editorial calendar.... [...]

Through direct engagement like commenting, liking, and sharing customers’ posts, alongside sales technology such as LinkedIn Sales Navigator, companies can naturally build social credibility and generate “free” advertising to turn their prospects into buyers. HubSpot contributor Lestraundra Alfred has published an article featuring 37 LinkedIn social selling statistics. She says, “When we consider all of the social media platforms available to support sales efforts, LinkedIn remains the top social platform to help salespeople connect with prospects. Here are the important statistics... [...]

MOZ has published a new case study ‘How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster’. Lydia German says, “In January this year (2022) our goals for the next six months were as follows: Leads: Just over double from 95 to 200 (110%) Clicks: 4,503 to 13,500 (around 200%) Impressions: 856,683 to 1,700,000 (around 100%) Average position: 33.4 to 25 (around eight spots) Insolvency Experts’ audience is primarily directors of UK businesses that are going insolvent, closely followed by business owners looking for financial advice.... [...]

HubSpot has published the ‘State of Marketing Trends Report 2022’ to help marketers prioritize their strategies and outperform their goals. The HubSpot team says, “A new report by HubSpot, Litmus, Rock Content, and Wistia to help marketers prioritize their strategies and outperform their goals. Data from over 1,600 marketers across the globe. Insights and predictions from our leading people and partners.” State of Marketing Trends Report 2022 HubSpot  [...]

Social Media Examiner has published a new podcast episode ‘Instagram Updates: Reels Tools, Sharing Features, and More’ featuring Jerry Potter featuring Shannon McKinstrie. In this video, they highlight recent Instagram changes. Social Media Examiner  [...]

Search Engine Watch has published a new guide ‘The Essential Guide to Backlink Building for SEO’ to help marketers improve SEO performance using backlinks. The SEW team says, “Not all backlinks are good backlinks. But how do you tell the good from the bad? If you’ve fine-tuned your site content but still aren’t getting the results you want, odds are you need a backlinking strategy. This guide explores how SEO backlinks work, why Google scrutinizes their quality, and how a thoughtful link-building strategy can boost your online visibility. To find out more, download a copy... [...]

PixaStudio is your one stop solution for all your stock needs with over 22 million searchable premium royalty-free stock images, videos, memes, vectors, gifs, icons, animated characters, animated backgrounds, audios tracks and more. Let that number sink in: 22 million, enough to build thousands of beautiful websites, plus impressive brochures, e-books, and more.. PixaStudio Reloaded is a cloud-based tool that includes the most powerful drag-n-drop design app and AI image enhancement features. It is a never-seen-before CLICK – CUSTOMIZE – PROFIT solution that lets you start your own... [...]

Content optimization helps users and search engines easily understand your written text. Search Engine Watch contributor Robert Phillips has published an article featuring eight steps to optimize your website content. He says, “Let’s find out how you can benefit from all this, and more, by effectively optimizing your content. Think about your topic Before you write content, you need to decide on the topic you’re going to cover. This might sound obvious, but it’s worth thinking about. Spending some extra time planning will help you to identify specific subjects and talking points you... [...]

MarketingProfs has published the latest episode of MarketingSmarts podcast ‘How to Make B2B Content Less Boring’ featuring Julie Relevant. George B. Thomas says, “Content people want to consume. People can tell when you didn’t have fun creating something, and they’re not going to have fun consuming it. Having fun is a major talking point in Episode 503 (!), as are storytelling, providing value, working with real journalists, and focusing on your messaging framework. “Get all your ducks in a line. Pull together your brand messaging framework…Do the hard... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts’ featuring Brian Dean. says, “Even in the face of the proliferation of podcasts, video, and interactive content, Brian Dean is still a fan of the good old blog post. “Creating a piece of cornerstone content on your site….has a special name because it’s kind of impossible to do that with everything you publish,” he says. “Pick your battles.” And most of those battles should... [...]