Email marketing automation is the practice of executing automated, personalized, and contextual email campaigns to improve accuracy and impact as well as save you time. HubSpot contributor Pamela Vaughan has published an article highlighting eight steps to automate your email workflows. She says, “Email marketing automation is centered around workflows which are a pre-determined, triggered set of actions you’re directing your automation software to take for you. 1. Select email automation software. There are a number of email automation software on the market today — the key is... [...]
Archive for the 'Internet Marketing News' Category
Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers. HubSpot contributor Rebecca Riserbato has published a detailed article on responsive search ads. She says, “Responsive search ads are great to use for brand awareness and lead generation, while dynamic ads are helpful for content and keyword-based pages. Now, you might be wondering what the benefits of responsive search ads are — let’s review below. 1. Personalized search ads. One of the main benefits of responsive search ads is personalization. Since 90%... [...]
Content plays a pivotal role in marketing. By instilling the element of persuasion, you can make your content work better for marketing. In his new video, Neil Patel explains how to stop being a content writer and become a marketer. He says, “Writers who can’t generate traffic are just writers. But writers who can generate traffics are marketers. Today I’m going to teach you how to stop being just a content writer and how to become a marketer.” Neil Patel’s Blog [...]
Social Media Examiner has published a new video ‘Facebook Ad Changes and More’ highlighting the changes in Facebooks ads. The video covers the following: Facebook Explains Discrepancy in Conversions Reporting Due to iOS 14 Tips to Improve Ads Reporting Updates to Aggregated Event Measurement How Facebook Estimates Audience Size Facebook Removing Select Targeting Categories… and Creative Workarounds Meta (Formerly Facebook) to Shut Down Its Facial Recognition System. Social Media Examiner [...]
The new year is almost here. We need to prepare ourselves with the right marketing strategies to make the most from the campaigns we run in the coming year. Entrepreneur magazine contributor David Cullinan has published an article highlighting seven marketing trends that will define success in 2022. He says, “The following are seven trends to follow in order to achieve success: Video marketing will become crucial to the success of your marketing plan Video marketing is the future of marketing. This might sound like hyperbole, but there’s data to back it up. Search engine giant Google has... [...]
Product marketing refers to the process of bringing a product to market, promoting it, and selling it to a customer. HubSpot contributor Kristen Baker has published ‘The Ultimate Guide to Product Marketing in 2021′. She says, “Product marketing is a critical part of any business’s marketing strategy. Without it, your product won’t achieve its maximum potential among your target audience. To understand its importance, let’s look at the goals of product marketing. Product Marketing Goals Understand your customers better. When you implement a product marketing strategy,... [...]
Photo by RODNAE Productions from Pexels Gaming and gaming viewership is on the rise. Twitch, a major broadcasting platform for gaming, has reported an 86% increase in viewership since January of 2020, with several days where viewership has surpassed 6 million people. This shouldn’t come as a surprise, either: in 2021, 227 million Americans played video games. Contrary to popular belief, it’s not just Gen-Z men who are gaming. Data from the U.K. suggests that more women are getting into gaming and gaming streams and that more mature audiences are also playing and watching games on... [...]
IMPACT has published a new guide called ‘What Is Content Marketing? – The Ultimate Guide for Marketers & Leaders’. This seven-chapter guide covers the essentials of content marketing and offers some precious advice to improve your content marketing efforts. The guide’s author Kevin Phillips says, “Content marketing is a digital marketing strategy in which companies create honest, transparent, and educational content on a consistent basis for an ideal buyer profile. Typically, the goal is to use the publication and promotion of content to drive organic website traffic,... [...]
Customer service can make or break any business. People come to customer service when they are already upset. Cutting-Edge Customer Service can restore their trust; poor customer service can drive them away. If you can show a business how its customer service can be improved, you will change the direction of the company. Content Sparks has just released Cutting-Edge Customer Service, a training program that you can use as your own to train business leaders, either on-site or online, to make their customer service world-class. This new, exclusive course is ideal for a consultant or trainer who helps... [...]
YouTube is a great platform for all kinds of businesses. It has created an opportunity for low-cost promotional tactics and income creation. Copyblogger contributor Tim Stoddart has shared four steps to grow your personal brand on YouTube. He says, “Building a YouTube presence has many benefits. Creating video content is one of the best ways to build authentic relationships with your followers. If your goal is to grow your personal brand on YouTube, but you don’t know how to get started, keep reading. This guide will walk you through a four-step process. Step #1: Pick your niche One... [...]