Patricio Robles says, “In an effort to help advertisers make the most of its service, Twitter has unveiled a new analytics tool called audience insights. Using audience insights, advertisers can more easily visualise information about the people who are interacting with their brands on Twitter. The audience data available through audience insights includes demographics, interests and lifestyle. Advertisers are also able to access information about purchasing and television viewing behaviour. According to Twitter, audience insights can help advertisers identify new segments and better target... [...]

Martin Beck says, “Twitter is rolling out its new desktop search interface for all logged-in users, the company confirmed today. We reported about the change in April, when Twitter started experimenting with the new look. The change is more than cosmetic, although the new look is certainly cleaner and makes it more obvious that you are on a search page within the social network. Filtering options — Accounts, Photos, Videos, etc. — previously in the left-rail, have been moved to the top below a bold bar that includes the search term. There’s also a “More options” heading, that enables... [...]

Lara O’Reilly says, “Twitter is a champion of free speech – its former UK general manager once described the social network as “the free speech wing of the free speech party” – and it has only very recently started removing extreme violent content, and launched a crackdown on abuse on its network. Porn is still prevalent on Twitter, however. And that’s a problem for advertisers. Nielsen, television and digital measurement company, was forced to halt one of its paid-for Promoted Tweets campaigns this week after its ads were served against profile pages... [...]

Baer says, “Joel Comm is an author, speaker, entrepreneur, and consultant. He and Dave Taylor just co-wrote “twitter power 3.0,” the latest edition of his book first written in 2009. Joel has always been fascinated by computers and the internet, starting with his first TRS-80 Model 1 in 1980. In 1995, he started one of the first 18,000 websites in the world. As such an early adopter, Joel learned very early on that social interaction online is fun, and you can meet some very smart, cool people. But he also found that yes, trolls existed online even 35 years ago, and it was never a... [...]

Samantha Murphy Kelly says, “Twitter confirmed early success of its Periscope app on Tuesday with news that it racked up more than 1 million users just 10 days after launch. The company said during an earnings call with investors that its live broadcast app — which was acquired by Twitter in March — is off to a strong start, with more than 1 million logging on to give it a try. Periscope launched just a few weeks after Meerkat, a similar service, gained significant buzz online. SEE ALSO: 12 celebs who joined Periscope before you The effort is a part of a larger initiative to grow through... [...]

Martin Beck says, “Continuing to tinker with its content mix and display, Twitter announced today that is beefing up its trending topics feature and eliminating the Discover tab from mobile apps. Trending topics on mobile will now include a description for each trend to give people more context about topics that are spiking on the social network. In some cases, trend listings will include how many tweets have been sent and whether a topic is trending up or down. The feature will be available in the United States for users whose settings allow for tailored trends”. Twitter Kills #Discover... [...]

Brad Jefferson says, “In an age of ubiquitous viral photos and videos, 2015 is the veritable heyday of self-promotion. Generation Y has become so adept at personal marketing — managing their personal brands everywhere from Twitter and Facebook to Instagram and YouTube — that they have turned the field into a form of entertainment and even surpassed small businesses in their ability to create a personal brand. Despite brands’ ability to connect directly with consumers on Twitter or other social media platforms, only 22% of companies see the value of creating a personality for their... [...]

Todd Wasserman says, “Nextdoor, a 5-year-old social network based on geographical proximity, is raising $110 million, which will give it a $1.1 billion valuation. The investment, first reported by The New York Times and confirmed by a rep to Mashable, was led by Redpoint Ventures and Insight Venture Partners. Nextdoor has spent the last half-decade building its network, which aims to connect people who live close to one another. The idea is similar to Yik Yak, except that members on the network aren’t anonymous; instead, they must verify their names and home addresses. Nextdoor hasn’t... [...]

JP Mangalindan says, “Twitter advertising isn’t new, but advertising on users’ profiles? That is a first. The social network is testing out promoted tweets on some profile pages, according to aRe/code report. And if those ads are there at all, you’ll find them a few tweets down in a section specially marked, “Suggested by Twitter,” so there’s little chance of mistaking them for anything else. SEE ALSO: William Shatner isn’t a big fan of Twitter’s ad experiment While these experimental ads will only be displayed for Twitter users who are logged... [...]

Kurt Wagner says, “Your Twitter profile may soon include a new decoration: Advertising. Twitter is bringing promoted tweets, the app’s signature ad unit, to people’s profile pages as part of a new test. That means when you visit the page of another user, you may find a targeted Twitter ad waiting for you a few tweets into that user’s stream. The ads are separated from other tweets by a small bumper that creates a break in the stream, and a label that reads “Suggested by Twitter” — you can see an example at the bottom of this post. A company spokesperson confirmed Twitter is testing... [...]