Jack Simpson says, “Exponentially growing user base, brands eager to sign up, celebrity backing: Twitter seemed destined to succeed back in the early days. So why does it seem to be tanking spectacularly, and where can it go from here? Just in case you’re in any doubt as to whether Twitter needs to take drastic action, here is a graph of its share price performance over the last year”. What the hell is going on with Twitter? ‘Econsultancy’ Blog  [...]

Tamar Weinberg  says, “After launching the hyped Twitter branded emojis last year, the company is gearing up, Super Bowl style (and effectively priced just like those coveted TV spots, typically in the seven figures), with emoji for brands looking for even wider distribution. AdWeek reports Twitter’s hefty $1 million price tag on newly branded emoji for top brands, such as Coke, Starbucks, Spotify and Dove. These brands are partnering with Twitter to receive a customized emoji that is normally built upon other Twitter advertising foundations, such as Promoted Trends, Promoted Moments and... [...]

Erna Alfred Liousas says, “Have you been so fed up with a company you’ve said, “That’s it, I’m tweeting?” Contrast that with the times you’ve been so impressed with a company you’ve said, “That was so awesome, I’m going to tweet about it.” Customers do use social to ask brands for help. In a recent New York Times article, Jonathan Pierce, director of social media for American Airlines, shares, “You now see folks with Wi-Fi on board — if they need assistance on board, they’ll tweet us,” he said. “Perhaps if their bag isn’t... [...]

Ginny Marvin says, “Over the past couple of years, Twitter has been investing in products for direct response advertisers to spearhead revenue growth. Twitter’s initial ad products — Promoted Tweets, promoted accounts and later, Amplify for video — primarily addressed upper-funnel efforts. In an interview with Marketing Land, Richard Alfonsi, Twitter’s vice president of global online sales, discussed the company’s work to develop products and tools that drive actions, add scale and offer deeper measurement insights. He joined Twitter three-and-a-half years ago after five... [...]

Martin Beck says, “Twitter is dropping the crop. Starting today, the social media network will display fuller versions of photos in Twitter users’ web feeds. That means an end to awkward crops that cut off people’s heads or zero in on inappropriate parts of images. Now square and landscape photos will display fully in feeds, instead of requiring a click to see the entire image. It’s very good news for people and marketers who post a lot of photos and who no longer will have to worry about re-cropping images that appear oddly on Twitter“. Twitter Is Now Displaying Fuller Versions... [...]

Jonathan Long says, “Twitter share counts are a thing of the past. There are now millions of Twitter share buttons without count data, and it has pissed off a lot of people — and left many, including myself, questioning the network’s decision. This move didn’t come out of left field — it was announced two months ago that Twitter was going to rollout a new design for tweet and follow buttons, while also removing the tweet count endpoint. It’s no secret that Twitter wants to create a more user-friendly platform that’s easier to understand — its user growth... [...]

Entrepreneur team says, “Twitter Inc may be counting on Moments to drive growth, but the moment for celebrating a turnaround still looks far off. Anyone hoping that Chief Executive Jack Dorsey’s plans to boost growth would have had a big impact on third-quarter results would have been disappointed. Twitter reported both anemic user growth for the three months to Sept. 30 and offered up a tepid revenue forecast for the current quarter on Tuesday. Twitter’s shares, already down 13 percent this year, were down 11 percent in early trading on Wednesday. Some investors clearly expected... [...]

Jack Simpson says, “Twitter recently launched a new polling feature on its site, and there has already been plenty of discussion around how marketers could use it to their advantage.  But the question remains as to whether this could be a genuinely useful tool through which brands can engage with followers, or whether it is simply a bit of a gimmick. Twitter certainly seems to think it’s the former, although its opinion may be somewhat biased. In a blog post announcing the new polling feature, Product Manager Todd Sherman said: For poll creators, it’s a new way to engage with Twitter’s... [...]

Owen Thomas says, “At Twitter’s second Flight conference for developers—its third such gathering in its history—CEO Jack Dorsey struck an apologetic tone. Why apologize? Since last year, when it unveiled Fabric, Twitter is giving away an embarrassment of riches to developers, from its free Crashlytics error-reporting and analytics suite; to Digits, a login service which now offers both phone and email options; to Mopub, a mobile-friendly advertising network which helps app developers make money. Twitter has even tweaked aspects of its service, like account profiles, to help app developers... [...]

Lindsay Kolowich says, “Tweets, by nature, have very short lifespans. Every time you post a new tweet, it has only minutes in the spotlight before getting drowned out by newer tweets. In fact, every second, 9,100 new tweets are posted by Twitter users around the globe. That’s a lot of content you never get to see. How do you find the Twitter content you’d actually really like to see, but never get the chance to discover? Until last week, there’s never really been an easy way of finding those great tweets. But now we have Twitter’s brand new feature called “Moments” to... [...]