Patricio Robles says, “Thanks to Meerkat’s rapid rise, live mobile video streaming could be the next big thing in social media. But will Meerkat be able to fend off the competition? Thanks to Meerkat’s rapid rise, live mobile video streaming could be the next big thing in social media. But will Meerkat be able to fend off the competition? That question looms large for the makers of the app that went viral at this year’s SXSW conference as Twitter on Thursday unveiled its own live streaming app, Periscope. Periscope functions a lot like Meerkat with one notable difference: once... [...]
Archive for the 'Twitter News' Category
Samantha Murphy Kelly says, “Following in the footsteps of Facebook, Twitter is now testing autoplay videos in user news feeds. Twitter is currently testing a video feature that lets some videos play automatically when it’s visible in someone’s feed, according to an AdAge report. A small pool of U.S. users accessing the social network on an iOS device reported seeing videos start without hitting play earlier this week. AdAge indicates that the test applies to Promoted Video ads, clips uploaded directly via Twitter’s app and videos in its Amplify program, which helps brands... [...]
Martin Beck says, “Twitter’s ad buying shortcut — Quick Promote — has gone mobile. The feature, which enables advertisers to bypass the ad dashboard to quickly promote tweets, today was made available on Twitter’s Android app. Twitter engineer Ian Chan tweeted about the advance this afternoon, with how-to screen shots”. Twitter Brings Quick Promote To Android App Marketing Land [...]
Derek S. says, “Marketers are constantly looking to improve their performance and in order to do so they must have the most accurate and detailed analytics possible. To help marketers in this quest Twitter has unveiled two new conversion tracking features called transaction values and key conversion tags. Through the new transaction values feature, marketers are able to view sales (e.g. conversion value) that are driven by their Promoted Tweet campaigns. The analytic information derived from the new feature is aggregated and reported back to marketers in their Twitter Ads analytics dashboard.... [...]
‘Twitter Redesigns Analytics Homepage & Brings Quick Promote To Profiles’ – ‘Marketing Land’ Article
Martin Beck says, “Twitter wants to make it easier to promote your business and see how well your Twitter account is performing. Starting today, you’ll see a redesigned homepage atanalytics.twitter.com. The new dashboard, called the “account home,” presents a overall snapshot of engagement on your account, including data on: How many times you’ve tweeted How many people have seen your Tweets, visited your profile, mentioned your @username or followed your account How many times people have shared links to your site (if you use Twitter Cards) Your top tweets and followers with the... [...]
Kurt Wagner says, “Twitter has acquired Periscope, a startup that lets users stream live video from their phone, according to a person familiar with the deal. Periscope is still in beta, according to its website. That didn’t spook Twitter; the deal has been completed for a few weeks, according to Business Insider, which first reported the news. Word of Twitter’s interest in Periscope was reported last week by TechCrunch. It came alongside the rise of Meerkat, another live-streaming app that took off, thanks in part to a boost from app discovery site Product Hunt. Twitter has made a big... [...]
Todd Wasserman says, “Twitter on Monday began giving publishers the ability to embed Twitter video on their sites, meaning YouTube and Facebook now have some new competition in the category. YouTube has let publishers embed videos for years, but starting Monday, tweets on twitter.com began sporting an embedded video market generator that publishers can copy and paste into their stories. The feature is under the “more” prompt, which leads you to generate HTML code”. Twitter launches embeddable video Mashable [...]
Martin Beck says, “Twitter today announced two enhancements to its ad conversion tracking tools to give marketers more insight into ROI from Twitter campaigns. The new features — “transaction values” and “key conversion tags” — both enable website owners to see sales that were directly driven by Promoted Tweet efforts and are available globally to all advertisers. They both require placement of conversion tags on websites; such tags had previously been used for remarketing purposes. Now, Twitter product manager Abhishek Shrivastava explained in a blog post, the tags can be adjusted... [...]
Martin Beck says, “Twitter today announced the release of its first official WordPress plugin, bringing WordPress publishers easier access to a host of Twitter features and functionality. The plugin gives publishers the ability to: Generate Twitter Cards: Twitter Cards, which extend Twitter’s 140-character display with thumbnail images, headlines and subheads, can be automatically generated for each of a site’s pages. Customize the look — including the color of links and borders — of embedded tweets. Directly embed Twitter video on pages. Add tweet buttons to posts: The buttons... [...]
Christina Warren says, “TweetDeck launched a new feature for power users and brands on Tuesday called TweetDeck Teams. In a blog post, Twitter described it as a “simple way to share access to your account without sharing passwords.” The feature, which is rolling out to TweetDeck for the web, TweetDeck for Chrome and TweetDeck for Windows on Tuesday, creates two classes of users: administrators and contributors. Admins can sign into TweetDeck with their personal accounts and send tweets, schedule tweets and add or remove team members. They cannot, however, access an account from outside... [...]