Martin Beck says, “Twitter today announced that its self-service ad platform is now available in Australia. The feature, targeted at small and medium businesses, enables advertisers to target specific business goals, such as leads, sales, videos views and website traffic, and is now available in 21 countries. In a blog post announcing the launch, Twitter said Australian SMBs are already using Twitter effectively: SMBs in Australia already leverage Twitter in creative and impactful ways that help them to acquire new customers and drive sales. In fact, a recent internal study of Australian... [...]

Rex Santus says, “After repeatedly angering third-party apps by cutting off access to its API, Twitter will launch a new app development platform called Fabric to bury the hatchet with scorned developers, according to a report. The Information reports that Twitter wants to embed itself into more mobile apps and collect more data from mobile users. If Fabric officially launches, Twitter hopes it will open the doors to do that. Once upon a time, Twitter encouraged third-party developers to use its feed. A shift occurred in 2011, and Twitter began to limit outside applications’ access”. Report:... [...]

Martin Beck says, “Twitter is planning to test targeting advertising to fans tweeting about movies. The move was reported first by the Hollywood Reporter. The program, similar to Twitter’s existing TV conversation targeting, will give studios the ability to show ads to people discussing upcoming movies or characters in those films. It will also include targeting of people who show interest in movies in general. Twitter says its data shows that conversations on Twitter are a major influence on movie choice. “Not only are people hearing about new movies on Twitter, they are using it to... [...]

Karissa Bell says, “Twitter released an iOS 8 friendly update last week that included a new profile design and interactive notifications. But although the most noticeable change was the revamped profiles, many users are unhappy with parts of the update — largely because it changes the location of draft tweets and lists. Luckily, both are still accessible. Here’s how to find them. The change users seem to be most confused by is drafts, whose new location in the iOS app is not immediately obvious. So much so, in fact, some users seem to think the folder has been removed entirely”. How... [...]

Selena Larson says, “Your Twitter profile is going to look a bit different to users on iPhones. On Thursday, Twitter rolled out a new look for user profiles on iPhones that puts user information—including profile photo, about section, and tabs for tweets, photos and favorites—all in one place. People will now be able to find out more about Twitter users with just a glance and the streamlined profile”. Twitter Debuts New Mobile Profiles For iPhone ReadWrite  [...]

Neil Patel says, “Creating content is hard work. So if you’re going to go to the trouble of creating it, you want to make sure it’ll bring you a great return on your investment for a long time. What if each of your blog posts and articles were conduits of cash that never, ever turn off? What if they kept on delivering traffic, conversions, and revenue? I’m going to tell you how to do that”. 6 Ways to Make Your Content Drive Long-Term ROI HubSpot  [...]

Rachael O’Higgins says, “Properly engaging in conversations with someone is the most important part of developing a relationship. Whether these conversations happen via email, text, or social media, it’s imperative to make sure that you say the right thing at the right time to the right person — otherwise your relationship could take a turn for the worse. When building relationships, content and context are key. The same thing applies to building relationships with the leads in your database via email marketing. Poorly written emails, mass-produced messaging, and a lack... [...]

Martin Beck says, “Twitter took the wraps off its long awaited e-commerce plans today, announcing a test of a Buy button that will enable users to make purchases from within tweets on their iOS and Android devices. The test is being pushed out to a small percentage of U.S. users, who will be seeing the button on tweets from a select group of Twitter e-commerce partners — Fancy,Gumroad, Musictoday and Stripe. Users who tap the Buy button will see additional product details and be prompted to enter shipping and payment information. Once that’s been entered and confirmed, order information... [...]

Martin Beck says, “One of Twitter’s strengths — its free-for-all, real-time stream of updates — can be a weakness, at least for the people responsible for continuing the company’s growth as a business. News junkies love it for its unfiltered qualities, but many new users have a hard time separating the quality messages from the noise and wind up using Twitter less or even giving up on the service. That’s why Twitter executives are working so hard to make the service more user friendly and relevant. It’s the key, they believe, for continuing to add to Twitter’s 271 million global... [...]

Selena Larson says, “Millions of photo links across Twitter will soon succumb to linkrot. The service Twitpic, once a primary avenue for posting images to the microblogging service, is shutting down. So get ready to export all your photos, because as of September 25, they’ll be gone for good. In a blog post, Twitpic said it is winding down because of pressure from Twitter over its name. It claims Twitter demanded it drop its application to trademark the Twitpic name, originally filed in 2009. If it didn’t, Twitter allegedly threatened a death sentence of sorts. Technically, it... [...]