The latest post on ‘ReadWrite’ is titled “Twitter Makes It Easy To Watch Videos In Tweets”. Selena Larson says, “Twitter is rolling out a new feature that makes it easier to view videos shared on the service, the New York Times reports. Like photos, in-line videos will begin to automatically preview in the timeline, and you can view them in fullscreen by clicking on the play button overlaid on the video. Short videos shared using Twitter’s Vine service already had these features. Significantly, these new videos appear to be designed to run directly on Twitter, hosted... [...]

The latest article on  ‘Marketing Land’ is titled “Twitter Ups The Ante On Impression Metrics, Tests Showing “Views” In Tweets”. Martin Beck says, “Twitter is bringing more metrics to the people, experimenting with showing users how many times their tweets have been viewed. This test — another potential tweak to provide positive feedback and encourage more use of Twitter —  was spotted on a users’ iOS Twitter app and reported late today by Casey Newton in The Verge“. Twitter Ups The Ante On Impression Metrics, Tests Showing “Views” In Tweets Marketing... [...]

The latest article on  ‘Marketing Land’ is titled “Twitter Makes Video Watching Easier With One-Click Inline Viewing”. Martin Beck says, “Continuing its multimedia push, Twitter is rolling out a feature to make watching videos on the platform much easier. As reported today by the New York Times, the social media network is using Twitter Cards to give video a more prominent display in users’ timelines. Instead of showing up as a link, that requires several clicks to view, video items will display with an inline thumbnail. It’s how Twitter’s six-second Vine... [...]

The latest article on  ‘Marketing Land’ is titled “Twitter Study: Photos, Videos Lead To Most Retweets”. Matt McGee says, “Tweets that have a photo or video URL tend to lead to the biggest increase in retweets for verified accounts on Twitter. That’s the key takeaway from a Twitter study out this week that analyzed more than two million tweets sent in the span of one month from verified accounts related to TV, news, radio, government and sports. Twitter’s data team looked at measurable tweet elements like photos, hashtags, videos, links and numbers (to measure... [...]

The latest article on ‘Business 2 Community’ is titled “A Beginner’s Guide to Twitter Lead Generation Cards”. Darren Braybrook says, “Twitter lead generation cards are a great way to advertise on Twitter and gain leads from interested parties. Here is our beginners guide to setting one up. Start by logging into Twitter, then select the settings button in the top right of the screen and click on Twitter Ads. This will then take you through to the Twitter Ads screen, here you want to select ‘Creatives’ from the top options and then ‘Cards’“. A Beginner’s Guide... [...]

The latest article on ‘Website Magazine’ is titled “Will Twitter Click-to-Call Click with Advertisers?”. Pete Prestipino says, “Twitter’s future is on your mobile phone – but not exactly in the way you might think. In an effort to appeal to direct response advertisers, Twitter is now beta testing a click-to-call feature which will allow mobile users to call an advertiser with the tap of a finger. Click-to-call really does make some sense for Twitter, particularly as the social network amps up its search functionality and aligns that more closely with its advertising initiatives“. Will... [...]

The latest post on ‘Mashable’ is titled “How to Spend Only 10 Minutes Per Day on Twitter”. Aubre Andrus says, “The No. 1 complaint from businesses new to social media is: “I just don’t have time.” What these people don’t realize is that social media doesn’t always require a huge commitment, especially Twitter. As Facebook constantly changes its algorithm and increases preference for promoted posts and ads, turn to Twitter for free and effective small business social networking. Your plan of attack involves two main tools: Hootsuite and Twitter Lists. Once you’ve... [...]

The latest article on  ‘Marketing Land’ is titled “Twitter Launches Promoted Accounts In Search Results”. Ginny Marvin says, “Today, Twitter announced it is expanding ad inventory for Promoted Accounts to search results. Twitter will automatically serve Promoted Accounts ads in relevant search results based on an advertiser’s existing targeting criteria“. Twitter Launches Promoted Accounts In Search Results Marketing Land  [...]

The latest post on ‘Mashable’ is titled “Your Twitter Search, Now Served With a Side of Ads”. Jason Abbruzzese says, “Twitter is getting into the search advertising business — sort of. Promoted accounts will now begin to appear at the top of Twitter’s search, providing a new selling point for the company’s primary marketing opportunity. Twitter offers promoted accounts as the primary way for marketers to gain paid exposure on the microblogging platform. More than 90% of Twitter’s revenue comes from advertising, particularly mobile“. Your Twitter... [...]

The latest ‘Econsultancy’ blog post is titled “The inexorable usefulness of Twitter to publishers and authors”. Ben Davis says, “I’m trying my best to sound literary in this post – the pseud’s headline, the confessional first line. I was tweeted by an author this morning. The whole uplifting experience was enough to slap me in the face with the wet fish of Twitter’s usefulness to the author and publisher. I thought suddenly, I should write this up for the blog! One of the great things about the blog is the opportunity it affords us to commit the bonne pensée... [...]