Tim Peterson says, “Twitter’s ready to start making money from more of its logged-out audience. Sometime during the second quarter of 2016, Twitter plans to start showing ads to people who visit its mobile site without logging into a Twitter account. The social network — ahem, news company — disclosed its plan in a regulatory filing released on Tuesday. A Twitter spokesperson declined to give a more specific timeline for the mobile web expansion.. Twitter had started showing ads to its logged-out visitors in December 2015, but limited the first phase of the test to desktop visitors.... [...]

David Z. Morris says, “Last week saw a major shift in the new media landscape, as Twitter switched all of its users to a so-called “algorithmic feed.” That means users will be more likely to see tweets that match their own preferences, rather than just the most recent ones. At the same time, Instagram was reported to be testing similar changes. From users’ perspectives, the shift to algorithms should (at least in theory) make feeds more interesting and engaging, as Facebook’s newsfeed filtering has. But it’s potentially disruptive for the many businesses who use Twitter and Instagram... [...]

Patricio Robles says, “Celebrities and athletes often turn to Twitter to interact with their fans, but for one of the National Basketball Association’s biggest stars the popular platform became too noisy. As his following grew into the millions, Stephen Curry of the Golden State Warriors started using Twitter less and less, something his former university roommate, Bryant Barr, noticed. When asked about his declining activity levels, Curry gave Barr a straightforward explanation… …we started having conversations about it and I asked why it was and his response was “it’s... [...]

Sheen White says, “If you’re at all in tune with what’s going on in the world of social media, chances are you heard that Twitter will be making some major changes to its platform, such as adding an algorithm to its timeline and increasing the character limit from its iconic 140 characters to 10,000. While rumors of a Twitter algorithm have been going around for years, the news that Twitter would be substantially increasing its character limit was completely unexpected and met with largely negative reactions”. Twitter Identity Crisis? What 10,000 Character Limit Could Mean for Social... [...]

Ginny Marvin says, “Twitter as customer service engine is getting a bit more powerful for companies. On Wednesday, Twitter announced the rollout of two new tools for companies to provide support and get feedback from customers. Customer Feedback is a new feature that enables businesses to solicit customer feedback after a Twitter conversation in Net Promoter Score (NPS) and Customer Satisfaction (CSAT) formats. Users provide the feedback privately through survey questions provided right within the Twitter experience. Twitter is also making Direct Messaging between customers and companies... [...]

Matt McGee says, “Twitter took the somewhat unusual step today of revealing a number of planned improvements for 2016 — changes that involve the company’s core user experience, its advertising business and its onboarding process for new users. “We do feel there are a number of broken windows that are inhibiting growth,” CEO Jack Dorsey said on the company’s earnings call. He said Twitter will “refine our core service to make everything more intuitive” and “give creators and influencers the best tools to connect with their audiences.” Twitter’s plans are outlined in its... [...]

Zach Cutler says, “Like most people I know, I’ve been an avid Facebook and LinkedIn user for years. But there was one platform I never appreciated much: Twitter. I’m not sure why, but I never connected with Twitter — until now. I recently started using the platform, and I now think it’s just plain awesome. In addition to the hours of mental stimulation it can provide, it’s a great tool for entrepreneurs to aid the growth of their businesses. Here are just a few things to love about Twitter: 1. Never-ending, digestible information Twitter is a gateway to a massive amount of... [...]

Cate Lawrence says, “Reports this week suggest that the number of tweets per day created by Twitter’s users has fallen by more than half since a peak in August 2014, according to a sampling of data from Twitter’s API. It’s hardly surprising, as both the media and tech sector have been charting and predicting its downward trajectory for several years. This is in addition to hits on the stock exchange in 2014, a change of CEO in 2015, the debacle regarding the identity 2013 of Boston Marathon bomber, and persistent reports of bullying via twitter from the general public, politicians... [...]

Ginny Marvin says, “Twitter launched its hotly rumored new timeline on Wednesday that has had users nervous that live Twitter will become a thing of the past. With the new timeline “We want to make it even easier and faster for people to discover and catch up on what’s happening right now,” Twitter announced in a blog post today. Users will be prompted to opt-in to the new timeline, which is purely optional at this point. A selection of past Tweets from accounts users follow will appear at the top of the timeline, followed by the traditional chronologically-ordered live Tweet stream.... [...]

Reuters team says, “Twitter’s said average monthly active users stalled in the fourth quarter — the first flat quarter sequentially since the company listed in 2013. Twitter shares fell 6.6 percent at $13.99 in after-hours trading, after the social media company’s revenue forecast for the current quarter missed analysts’ expectations. The weak results will stoke investor concerns over the company’s stalling growth and the effectiveness of Chief Executive Jack Dorsey’s turnaround strategy. The company’s shares have more than halved in value since... [...]