Martin Beck says, “Twitter made several subtle changes to its desktop product today, most notably a redesign of the messaging buttons on user profile pages. That change — replacing an unobtrusive white box with a solid, brightly colored button or buttons (see screen grabs below) — seems aimed at taking the guesswork out of how to connect with other Twitter users, including brands and businesses. Now when users arrive at another profile, they will see a “Tweet to” button or a “Tweet to” and a direct message button. The DM button only appears when a user can DM the user in question. Twitter,... [...]

Jayson DeMers says, “Many business owners feel like online marketing is rocket science. They pay money they don’t always have to make the challenge of finding customers someone else’s problem (though, to be honest, it is always going to be their problem). But what about those businesses that can’t afford to hire a marketing consultant? Don’t they deserve to find ways to reach new customers? This article is probably going to get me on the hit lists of many marketing consultants, but I’ll take my chances. You don’t need a consultant to do your marketing for you, if you’ve got... [...]

Christina Warren says, “Twitter analytics are now available to all users. In June, Twitter began experimenting with opening its analytics dashboard to users outside of its advertisers. Then, last month, Twitter rolled out an updated analytic dashboard to marketers, verified users and Twitter Card publishers. The dashboard lets users see how many impressions each tweet has received (how many times users saw the tweet on Twitter), the number of favorites their tweet has received, how many times others have clicked on their profiles”. Twitter Now Lets Anyone Check How Many People Saw Their... [...]

Greg Sterling says, “Twitter announced that it was expanding its advertising offerings to Portugal and 11 countries in Eastern and Central Europe. Those include: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland and Ukraine. According to the company advertising on Twitter will now be available in 35 countries across the “EMEA” region (Europe, Middle East and Africa). In the first half of 2014 Twitter reported revenues of $503 million, of which more than 80 percent were generated via mobile devices”. Twitter... [...]

Christina Warren says, “Twitter just took another step toward becoming more like Facebook. Several days ago, we noticed that Twitter rolled out an experiment to some users that began showing actions — like favorited tweets — on the main Twitter timeline. (Earlier this month, it experimented with showing tweets from accounts users didn’t follow.) At the time, it appeared this feature was just a test, since it hadn’t been universally deployed to all users. Now, Twitter has updated some key language on its help page that indicates a permanent change, as Quartz pointed out”. Twitter... [...]

Kurt Wagner says, “Twitter knows best — at least it hopes it does. The social network started surfacing tweets this weekend that users never actually said they wanted to see, a strategy intended to introduce users to new content they wouldn’t otherwise discover. Twitter is showing users tweets that have been favorited by those they follow — meaning you may soon see tweets others didn’t consciously elect to pass along. Twitter is also surfacing tweets from accounts you may not follow, but others in your network do”. Twitter Tinkers With Feeds to Find New Users Re/code  [...]

Christina Warren says, “Twitter is known for experimenting with different features in its mobile apps and on its website. Its latest experiment — which treats favorites more like retweets on the main timeline — has some users seeing red. A number of users are seeing tweets that users they follow favorite — or even popular tweets from accounts others follow — posted directly to their main Twitter timeline. The Next Web reported on the new experiment, which has impacted users such as Re/Code’sPeter Kafka, investor Hunter Walk and The Next Web’s editor-in-chief Martin... [...]

Greg Finn says, “During the Q2 Earnings call last month, Twitter reported that 14% of users accessed the service via third party apps during the quarter. However, in a new SEC filling released yesterday, the company changed that number to 11% of users. This is an important metric as users that don’t use the official Twitter app, mobile web or desktop iterations don’t see ads.  In the official earnings report slides, that metric was changed yesterday to state: Updated as of August 11, 2014. Twitter previously indicated that for this period approximately 14% of all active users used... [...]

Jason Abbruzzese says, “First, promoted tweets; now, promoted video. Twitter has announced the beta launch of promoted video, a new advertising option that allows advertisers to upload videos and track user engagement. “Video is an incredible storytelling medium and we’re thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and Promoted Video on Twitter,” wrote David Regan, senior product manager of TV and video at Twitter, in a blog post”. Twitter Tests Promoted Video for Advertisers Mashable  [...]

Selena Larson says, “Whenever I see something on Pinterest that reminds me of a friend, I immediately want to share it. Usually I’ll share it on my friend’s Facebook wall, or text a link to the post—emailing just seems rather clunky. I don’t want to repin a friend’s style on my board, and sometimes it’s too personal to share publicly. That’s why I’m excited about the new Pinterest Conversations, a private messaging feature that makes sharing pins with friends—and then chatting about them—so much easier. While Pinterest’s new messaging feature is focused on sharing... [...]