Alex Wilheml says, “Shares of Twitter, a popular social media company, fell sharply today, dipping nearly 6 percent by midday trading. The company’s equity fell in value below the $30 mark, setting new lows. As of the time of writing, shares of Twitter are worth just over $29. For context, Twitter went public at $26 per share, and saw its value skyrocket. The firm debuted at $45.10 per share1, and managed a 74 percent day-one pop. Investors, quite simply, were ecstatic about Twitter. The street was not done, however. Twitter’s value on a per-share basis nearly reached the $70 mark in... [...]

JP Mangalindan says, “Your Twitter timeline may soon bear a greater resemblance to your Facebook news feed. Twitter is trying out a new look for summary cards — that is, tweeted links on Twitter.com — and the experiment looks a little familiar. “We’re experimenting with summary cards in the timeline to make cards more visually appealing, media-forward and give users more information about the content in a glance,” a Twitter spokesperson told Mashable“. Twitter’s new experiment makes it look a little more like Facebook Mashable  [...]

Karissa Bell says, “Twitter is gearing up for its second developers conference. The Flight conference will take place Oct. 21 in San Francisco, Twitter announced Wednesday, promising a suite of so far unannounced updates expected to be revealed at the event. SEE ALSO: Twitter just removed your homepage wallpaper, and people are furious “We’ve only shown a fraction of what we’re working on publicly,” Prashant Sridharan, the company’s global director of developer and platform relations, wrote in a blog post. While we don’t know exactly what will be announced at... [...]

Karissa Bell says, “Microsoft users upgrading to Windows 10 will get an extra bonus: a Twitter app that doesn’t suck. Twitter rolled out a new universal Windows app Wednesday that finally brings the Twitter experience on Windows up to the same level as its apps on other platforms. Other than the addition of a Twitter Live Tile, most of the updates already exist within Twitter’s website and its other apps. The new Windows app finally adds support for multiple photos in tweets and the ability to watch GIFs, Vines and other videos from your timeline. It also adds photo support to... [...]

Anthony Ha says, “Twitter is announcing a straightforward way for advertisers to join conversations around major events. Not that the service has lacked ads around, say, the Super Bowl. But Ameet Ranadive, the company’s senior director of revenue products, said that until now, buying those ads has been a “very manual” process, with advertisers piecing together the right keywords, Twitter handles and geographies to target. On the other hand, with Twitter’s new event targeting, anyone with a Twitter Ads account can browse a calendar of upcoming events, look at data around the size and... [...]

Lance Ulanoff says, “What was Twitter thinking? Early Tuesday afternoon, interim CEO Jack Dorsey tweeted out that Twitter’s Q2 earnings call would be broadcast on Periscope, the social platform’s streaming video service. I, and probably thousands of others, added Twitter Earnings to my Periscope feed. At 5 PM EDT, I opened the app and watched….nothing. Well, not exactly nothing. The Jack and Anthony Show, starring Jack Dorsey and Twitter CFO Anthony Noto, was more like paint drying. Perhaps that was to be expected: the pair were presiding over a pretty dire affair“. Twitter... [...]

Reuters team says, “Twitter Inc’s quarterly earnings and revenue blew past expectations, but its monthly average user number grew at its slowest pace since it went public in 2013, and its shares fell about 7 percent after hours. “We do not expect to see sustained meaningful growth in maus until we start to reach the mass market,” Chief Financial Officer Anthony Noto said, referring to monthly active users of the microblogging service. The company said on Tuesday it had 304 million core users in the second quarter, up from 302 million in the prior quarter. “This is... [...]

Patricio Robles says, “When major events like the World Cup take place, millions of people flock to Twitter to check out the buzz and voice their opinions. In many cases, these events present golden opportunities to marketers looking to connect with consumers through social media. To help them take advantage of these opportunities, Twitter last week announced a new event targeting tool that allow marketers to identify upcoming events that might be aligned with their target audiences, and to build campaigns around them. The tool provides marketers with a searchable calendar of upcoming events. For... [...]

Patricio Robles says, “In the world of social media, change is the only constant. The latest evidence of that: Twitter’s removal of background images from user profiles on the web. The change, which took place earlier this week, affects the home and notifications timelines; background images are still being displayed on tweet, list and collection pages. Not surprisingly, the reaction on Twitter to Twitter’s move was generally not kind, with many users expressing disappointment at the stale white appearance of the service and the loss of functionality that enabled them to express... [...]

Martin Beck says, “Finally, some good news for Twitter. The embattled company might not be adding users fast enough or earning enough revenue to please Wall Street, but according to comScore its audience growth is booming in the United States. ComScore released its June rankings of U.S. digital media properties today and Twitter jumped from 18th to 12th, gaining 11 million unique visitors over comScore’s May results. It’s Twitter’s highest position since last September when the social communications network also checked in at 12th in the rankings that measure combined mobile and desktop... [...]