Seth Fiegerman says, “Some analysts and investors have criticized Twitter for not doing enough to tweak its product and reignite user growth. The company sought to address that on Wednesday by promising to accelerate its pace of product innovation. During Twitter’s first-ever Analyst Day event, the Twitter team promised to launch new messaging, video creation and content curation features, among other services, in the coming months to make the social network more engaging to new and existing users”. Here are all the ways Twitter as you know it is about to change Mashable  [...]

Chris Taylor says, “Twitter’s question changed in 2009, prior to which the status box asked: “What are you doing?” CEO Dick Costolo has pointed out many times that users tended to respond: “Well, I’m looking at Twitter.” The company didn’t think the change worth a blog post, and hasn’t returned our request for comment on whether this is the result of any kind of testing that suggests such a set-up would encourage more users to tweet. (Around 50% of Twitter users are simply lurking on the service, reading tweets rather than diving into the conversation... [...]

Martin Beck says, “Twitter extended access to its self-service advertising platform to six new countries — Norway, Sweden, Finland, Denmark, New Zealand and Singapore — today. Twitter has been making a strong international advertising push this year, expanding its full-service ad targeting network to 35 markets in Europe, the Middle East and Africa. Those markets are served by direct sales support teams and reseller partnerships. The company is also rapidly expanding access to its self-service ad dashboard, which is targeted at small and medium businesses and first released in the United... [...]

Martin Beck says, “Twitter has released a Small Business Planner mobile app to help businesses with their Twitter marketing activities. Timed with the beginning of the holiday shopping season and aimed at small and medium business people, the app offers tactical guidance and advice pulled from the Twitter for Business site that was redesigned last month. Like the desktop version, the free app — available now for iOS and Android — features research, success stories, blog articles and ebooks, but as you would expect it has several more interactive features. There’s a calendar, sync-able... [...]

Martin Beck says, “Happy Halloween, now go shopping. The countdown to Black Friday is at t-minus 27 days and there are only 54 days until Christmas, so if you are marketing to holiday shoppers there’s no time to waste. And Twitter this week released a study touting its ability to bring customers into retail establishments and influence purchase decisions. The study, conducted for Twitter byDB5 Research, is obviously self-serving, but it’s still interesting data, pulled from 2,100 U.S. holiday shoppers aged 13 and above who were interviewed in August. More than half of those surveyed... [...]

Martin Beck says, “Twitter continued its Wall Street-beating financial performance today, announcing $361 million in third-quarter revenue, but the company continues to be dogged by slow user growth and the stock slipped in early after-hours trading. Twitter added 13 million monthly active users, pushing its total to 284 million, but analysts had hoped for more from a network that is perceived to be struggling to ramp up its growth. The company added 16 million users in the second quarter, a figure helped by the popularity of the FIFA World Cup. Without that giant real-time event draw, Twitter’s... [...]

Martin Beck says, “Twitter’s move away from a strictly real-time feed became a bit more real late today. The company announced that all users’ timelines will now include more than just tweets from people they follow. Twitter said the move comes after a successful test — a test that raised the hackles of many longtime users of the network — showing that most users liked seeing extra tweets in the mix. Twitter product team member Trevor O’Brien explained in a blog post: One of our goals for experimentation is to continue improving your home timeline. After all, that’s the best... [...]

Danny Sullivan says, “You’ve heard about Twitter Fabric, but what does it matter to the non-developer? Potentially, it means that Twitter might get more integrated into apps and web sites, if developers believe that Fabric can help them. In turn, that means for the marketer, Twitter might grow in importance as an ad and content platform. To explain this more, here’s our rundown on Fabric for the non-developer. Twitter’s Pitch To Developers “Hey developers! Want to make money? Want great content for your apps? A better way to deal with crashes? How about an easy way to sign-up new... [...]

Martin Beck says, “No one likes being forced to create another user name and password. It’s one of the biggest frustrations of the internet age. And Twitter is aiming to ease that pain with a new online sign-in protocol that uses telephone numbers to authenticate identity. The new product, called Digits, was one of the highlights of Twitter’s Flight developers conference in San Francisco today. It’s a piece of Fabric, Twitter’s mobile app developing platform (read our full coverage of the event here) but it’s much more than just a mobile solution. It’s available for iOS, Android... [...]

Maximilian Tatton-Brown says, “It’s a long time since a tweet meant just 140 characters and a little metadata for location. It’s time to start asking what happens when Twitter Cardsbecome little units of web in their own right. With the launch of Audio Cards, we’re seeing one of the most distinct demonstrations of this potential so far. While previous Cards could include sign-ups for email newsletters or allow you to play content directly in your stream, the new Audio Card has added a whole new function, and hints at a whole new dynamic”. Twitter’s ‘action+caption’ marches... [...]