This is a reminder for the SEJ webinar on April 30, 2025. ROAS (Return on Ad Spend) measures the revenue earned for every dollar spent on advertising. It helps businesses evaluate the effectiveness and profitability of their marketing campaigns. 4o Search Engine Journal is hosting a webinar, ‘Beyond ROAS: Aligning Google Ads With Your True Business Objectives’ on Wednesday, April 30, 2025, at 2.00 pm ET. The SEJ team says, “What if your Google Ads strategy could align with lifetime value, not just cost per acquisition (CPA)? Are you using value-based bidding to... [...]
Archive for the 'Internet Marketing Strategies' Category
ROAS (Return on Ad Spend) measures the revenue earned for every dollar spent on advertising. It helps businesses evaluate the effectiveness and profitability of their marketing campaigns. 4o Search Engine Journal is hosting a webinar, ‘Beyond ROAS: Aligning Google Ads With Your True Business Objectives’ on Wednesday, April 30, 2025, at 2.00 pm ET. The SEJ team says, “What if your Google Ads strategy could align with lifetime value, not just cost per acquisition (CPA)? Are you using value-based bidding to its full potential? If not, don’t worry. In this upcoming... [...]
Winning The Link Game: How To Create & Pitch Content That Attracts Incredible Links, May 8 [Webinar]
Link building is crucial in content marketing as it boosts search engine rankings and drives organic traffic to your site. Quality backlinks also enhance credibility, signaling authority and trustworthiness to both users and search engines. Search Engine Journal is hosting a webinar ‘Winning The Link Game: How To Create & Pitch Content That Attracts Incredible Links’ on Thursday, May 8, 2025, at 2.00 pm ET. The SEJ team says, “Join us as we unveil Resolve Marketing’s proven approach to earning incredible links from authoritative domains using data-driven linkable... [...]
AI-driven search is transforming how users discover content, making personalized and context-aware results the norm. To stay relevant, SEO and content strategies must align with evolving algorithms, focusing on intent, quality, and adaptability. Search Engine Journal is hosting a webinar ‘Top AI Search, SEO & Content Trends To Prioritize In 2025’ on Wednesday, May 14, 2025, at 2.00 pm ET. The SEJ team says, “How should you stay ahead as AI reshapes search? What do AI Overviews mean for your SEO strategy? What’s the future of SEO & content marketing? Don’t... [...]
Search Engine Journal is hosting a webinar ‘The CMO’s Guide To Winning In AI Search With Ahrefs’ on Wednesday, May 7, 2025, at 2.00 pm ET. The SEJ team says, “Join us for a strategy session and demonstration from Ahrefs designed to help you lead with future-proof visibility. You’ll get the tools to: Measure the right brand awareness metrics that connect brand strategy to profit growth. Increase your brand’s AI-search presence in AI-generated answers, AI Overviews, and SERPs. Create smart AI marketing automations to help grow awareness across multiple... [...]
This is a reminder for the SEJ webinar on April 9, 2025. Search Engine Journal is hosting a webinar ‘Win Higher-Quality Links: The PR Approach To SEO Success’ on Wednesday, April 9, 2025, at 2.00 pm ET. The SEJ team says, “Get an exclusive look at the data-driven Digital PR process you can implement to secure hundreds of top-tier links and media mentions. These strategies are perfect for larger brands, with proven examples you can replicate. You’ll discover: The step-by-step process and tools to earn contextual, editorial links from top publications. Ways... [...]
This is a reminder for the SEJ webinar on March 26, 2025. Local SEO helps businesses improve visibility in location-based searches, attracting nearby customers and driving foot traffic. By optimizing for local keywords, Google My Business, and reviews, businesses can boost credibility and sales. Search Engine Journal is hosting a webinar ‘Unlock Local SEO: Online Review Trends Broken Down by Industry’ on Wednesday, March 26, 2025, at 2.00 pm ET. The SEJ team says, “Join us as we explore data-backed insights into the impact of reputation management, revealing key... [...]
Search Engine Journal is hosting a webinar ‘Win Higher-Quality Links: The PR Approach To SEO Success’ on Wednesday, April 9, 2025, at 2.00 pm ET. The SEJ team says, “Get an exclusive look at the data-driven Digital PR process you can implement to secure hundreds of top-tier links and media mentions. These strategies are perfect for larger brands, with proven examples you can replicate. You’ll discover: The step-by-step process and tools to earn contextual, editorial links from top publications. Ways to combine data insights with expert commentary to... [...]
Search Engine Journal is hosting a webinar ‘Q2 SEO & AI Update: How To Track & Optimize AI Search Performance’ on Thursday, March 27, 2025, at 2.00 pm ET. The SEJ team says, “Are you tracking your SEO performance on AI-driven search engines like ChatGPT, Gemini and Perplexity? With Google’s evolving search landscape and the rise of AI-powered search, traditional SEO tracking methods are no longer enough. Join us as we dive into practical, technical strategies for monitoring and optimizing your visibility in AI-generated search results. You’ll learn: How... [...]
Local SEO helps businesses improve visibility in location-based searches, attracting nearby customers and driving foot traffic. By optimizing for local keywords, Google My Business, and reviews, businesses can boost credibility and sales. Search Engine Journal is hosting a webinar ‘Unlock Local SEO: Online Review Trends Broken Down by Industry’ on Wednesday, March 26, 2025, at 2.00 pm ET. The SEJ team says, “Join us as we explore data-backed insights into the impact of reputation management, revealing key trends in customer feedback and review behaviors. We’ll... [...]