AI marketing leverages artificial intelligence to automate, optimize, and personalize marketing efforts, improving customer experiences and campaign performance. It uses data analysis, predictive analytics, and machine learning to make smarter marketing decisions and deliver targeted content. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘AI Marketing Masterclass: Practical Use Cases and Real Results’. The HubSpot team says, “Are you ready for AI to... [...]

Relationship marketing focuses on building long-term connections with customers by prioritizing trust, loyalty, and customer satisfaction. It aims to foster repeat business and create lasting relationships rather than just one-time transactions. Digital Marketing Depot has published a new report ‘Relationship Marketing Trends: Brand Rankings Report’. The DMD team says, “This new report from Marigold surveyed 20,000 consumers to rank 200 brands on what matters most in building meaningful customer relationships. The report looks at: Personalization Omnichannel experiences Trust Loyalty Get... [...]

Ahrefs has published a new video ‘I Paid Zero Star Fiverr Freelancers to Rank #1 On Google’. The Ahrefs team says, “In this video, we take on the challenge of using only zero-rated Fiverr gigs to manage SEO for a new affiliate golf blog. We aim to see if these lesser-known and experienced Fiverr freelancers can actually improve a website’s Google rankings. From initial keyword research through content creation and link building, each step of the SEO process is handled by freelancers with zero ratings on Fiverr.” Ahrefs  [...]

Growing your audience is essential for marketing as it amplifies brand visibility and broadens your reach, helping you connect with more potential customers. A larger audience also increases opportunities for engagement and conversions, ultimately driving business growth and long-term success. Adweek is hosting a webinar ‘Grow Audiences With Actions, Not Attributes’ on Wednesday, October 16, 2024, at 1.00 pm ET. The Adweek team says, “Get best practices for building audiences based on actions, such as where they spend their time and money—rather than attributes—from leaders... [...]

This is a reminder for the Adweek webinar to be held on September 26, 2024. Data clean rooms can open the door for brands to collaborate with trusted partners and find prospects out in the wild, taking their campaign performance to their next level. But many marketers aren’t maximizing the powerful potential of these tools. Adweek is hosting a webinar ‘Use Identity and AI to Supercharge Your Campaigns’ on Thursday, September 26, 2024, at 1.00 pm ET. The Adweek team says, “Get insights into successful clean room optimization from Lynne Schneider, research director at IDC, and... [...]

This is a reminder for the Adweek webinar to be held on September 25, 2024. As people demand more transparency and control over their data, the trade-off between privacy and performance is a challenge for today’s marketers. Adweek is hosting a webinar ‘Yes, Privacy and Performance Can Co-Exist’ on Wednesday, September 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how marketers can maximize the impact of their first-party data while collaborating in privacy-preserving ways from leaders at Snap, Booking.com, and Snowflake. You’ll find out: How Booking.com built... [...]

The AI era in marketing revolutionizes customer engagement through personalized, data-driven strategies, automating tasks like content creation and campaign optimization. This shift enhances efficiency, allowing brands to deliver more targeted and impactful messaging. Digital Marketing Depot has published a new report ‘Marketing’s AI Era: Strategies & Measurement Driven by AI-Powered Prediction’. The DMD team says, “Marketing’s AI Era: Strategies & Measurement Driven by AI-Powered Prediction” examines how AI is reshaping marketing strategies and measurement... [...]

This is a reminder for the Adweek webinar to be held on September 25, 2024. As people demand more transparency and control over their data, the trade-off between privacy and performance is a challenge for today’s marketers. Adweek is hosting a webinar ‘Snap and Booking.com’s Approach to Collaborative Data’ on Wednesday, September 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how marketers can maximize the impact of their first-party data while collaborating in privacy-preserving ways from leaders at Snap, Booking.com, and Snowflake. You’ll find out: How Booking.com built... [...]

With multiple technologies, a variety of channels, new audiences, broken workflows, fragmented data, and disjointed directions, managing digital campaigns is more complex and messier than ever. Adweek is hosting a webinar ‘Digital Campaign Best Practices for 2025’ on Tuesday, October 15, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to unlock optimal performance by creating the right connection between your creative, media, and data, with leaders from Clinch and Tombras. You’ll find out: Why building a learning agenda is a critical step to ensuring campaign success How... [...]

International SEO optimizes your website for search engines across different countries and languages, ensuring visibility and relevance in global markets. It involves strategies like hreflang tags, localized content, and region-specific keywords. MOZ has published the latest Whiteboard Friday video ‘International SEO’ featuring Tanvir Ali. The MOZ team says, “Today we’re going to be discussing international SEO from the lens of tech SEO and data. So why is international SEO and targeting important? It’s not only important for... [...]