In 2025, digital marketing will be driven by AI-powered personalization, offering tailored experiences across platforms and devices. Brands will focus on leveraging data-driven insights, voice search, and immersive technologies like AR/VR to engage customers more interactively and meaningfully. Digital Marketing Institute has published a new episode of ‘Ahead of the Game’ podcast titled ‘2025 Trends in Digital Marketing – Part 1’. The DMI team says, “New year = new predictions for the world of digital marketing! The DMI’s podcast host ⁠⁠Will Francis⁠⁠⁠ talked... [...]

The customer journey in retail involves the process a consumer goes through from awareness to purchase and beyond, shaping their overall experience with a brand. A seamless, personalized journey across various touchpoints builds loyalty, boosts sales, and enhances long-term retail success. Digital Marketing Depot has published a new guide titled ‘Orchestrating The Customer Journey For Retail Success. The DMD team says, “As the digital ecosystem expands, online and offline channels have converged. Customers now interact with brands in so many different ways, different places, and at... [...]

2024 was a year of dizzying changes in adtech: Google’s back-and-forth on identifier deprecation, Chrome’s potential breakoff and ongoing anti-trust issues, increased fragmentation and wasted ad spend, and an AI boom. Adweek is hosting a webinar ‘Turn 2024 Marketing Challenges Into 2025 Wins’ on Wednesday, February 5, 2025, at 1.00 pm ET. The Adweek team says, “Discover how the marketing ecosystem shifted in 2024, including lessons to help brands build strategies that can withstand industry headwinds well into 2025 and beyond, with guest speaker Nikhil Lai, senior... [...]

An SEO-friendly WordPress theme is designed to enhance search engine rankings with clean code, fast loading times, and responsive design. It supports seamless optimization, helping websites attract organic traffic and improve visibility. Search Engine Journal contributor Maddy Osman has published an article on how to choose the a WordPress theme for SEO. She says, “A WordPress theme built with search engine optimization in mind helps websites achieve better rankings on SERPs. Optimized WordPress themes are built to elevate your SEO efforts and provide a great user experience. There are thousands... [...]

A marketing action plan outlines specific steps and strategies to achieve business goals, focusing on target audiences, messaging, and channels. It ensures consistency and measurable progress, driving effective execution and results. HubSpot has published ‘How to Create An Action Plan: A Straightforward Guide for Marketers’. Sheryl Green says, “An action plan is a proposed strategy for whatever you want to accomplish. It’s a clear, detailed list of all the steps you need to take to reach your goal, along with a proposed timeline of when you’ll complete each step or task. Perhaps... [...]

Facebook is a powerful marketing platform that enables businesses to reach targeted audiences through ads, posts, and engagement tools. Its analytics and customization features help optimize campaigns, drive brand awareness, and boost conversions. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Content Marketing Strategies for 2025: A Framework for Success’ featuring Mari Smith. The SME team says, “Explore Facebook changes with Social Media Examiner... [...]

Content marketing strategies for 2025 will emphasize personalized, data-driven content tailored to niche audiences, leveraging AI for efficiency and precision. Interactive formats like videos, podcasts, and immersive experiences will dominate to boost engagement and brand loyalty. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Content Marketing Strategies for 2025: A Framework for Success’ featuring Brian Piper. This episode covers the following: What Is... [...]

Adweek is hosting a webinar ‘ A Playbook for First-Time CTV Advertisers’ on Thursday, February 6, 2025, at 1.00 pm ET. The Adweek team says, “The Big Game is almost here, and many of the world’s biggest brands are getting ready to unveil their ads. But this year, a new and fast-growing TV market has emerged: new-to-TV brands. In fact, 90% of MNTN brands fall into this category — and they’re seeing supercharged results every day of the year. Uncover the playbook this new generation of advertisers is using to succeed with MNTN’s head of product marketing, Matt Collins.... [...]

Econsultancy’s Future of Marketing report is crafted to help marketers navigate evolving competitive landscapes and plan effectively. By benchmarking their priorities and concerns against industry peers, the report offers valuable insights to shape strategies and tactics. The Econsultancy team says, “This edition, exploring marketing in 2025 and beyond, covers: Generative AI: From personal productivity to insight generation, the report reveals the top use cases for GenAI tools and whether they are matching up to marketers’ expectations. Customer experience: Consistently being seen... [...]

Ahrefs has published a new video ‘Google’s Latest Update Destroyed This Gamer’s $1M Business’. The Ahrefs team says, “In this video, we uncover the story of Brandon, the founder of RetroDodo, a retro gaming website that attracted millions of monthly visitors through Google search. But everything changed when a sudden Google algorithm update caused an 85% drop in traffic, leaving his site struggling to survive. If you’re curious about the realities of running an online business and adapting to Google’s unpredictable changes, this is a story you won’t want to miss.” Ahrefs... [...]