This is a reminder for the Adweek webinar to be held on November 20, 2024. The advancements in predictive and generative AI over the last few years have cemented AI as the “next big thing”—a shiny toy that promises to revolutionize everything. Adweek is hosting a webinar ‘Craft a Quality AI Marketing Strategy That Goes Beyond the Hype’ on Wednesday, November 20, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to ensure AI is enhancing your marketing, rather than overpowering it, allowing you to better understand your customers and create higher performing... [...]

Adweek is hosting a webinar ‘The Customer Data Balance of Power — How IT, Data Science, and Marketing Can Thrive in a Symbiotic CDP Ecosystem’ on Wednesday, November 20, 2024, at 1.00 pm ET. The Adweek team says, “Twenty-eight people on average were involved in the technology purchase process this year, compared to only 20 two years ago, according to data from Foundry. Key stakeholders in a brand’s customer data environment can no longer fly solo. Marketing, data science, and IT need to be each other’s wingman to make the enterprise fly smoothly. Join us... [...]

Unifying offline and online marketing creates a seamless customer experience by integrating branding, messaging, and campaigns across all channels. This synergy enhances engagement, builds trust, and maximizes ROI. The latest The SERP’s Up SEO podcast episode is titled ‘Unifying your offline & online marketing’. The Wix team says, “Are offline marketing efforts a lost art in the digital age? What’s the SEO connection of it all? Wix’s Mordy Oberstein and Crystal Carter talk with Mike Blumenthal and Greg Sterling from Near Media to tackle... [...]

A topic cluster is a content strategy where a central pillar topic is linked to related subtopics through interlinked pages, enhancing SEO. This structure helps organize content, improve navigation, and boost search engine authority. MOZ has published the latest Whiteboard Friday video ‘How To Do Comprehensive Research for Your Topic Cluster’ featuring Chima Mmeje. The MOZ team says, “In this week’s episode of Whiteboard Friday, Chima walks through what you can do before, during, and after your research process to ensure you’re creating... [...]

Facebook and Instagram Ads updates introduce advanced AI-driven tools for precise targeting and personalized ad experiences. These updates also include improved audience insights and interactive formats to enhance engagement and drive conversions. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know’ featuring Tara Zirker. This episode covers the following: Why Marketers Should Reconsider... [...]

Market research is crucial for understanding customer needs, allowing businesses to make informed decisions and tailor products or services effectively. It also helps identify market trends, reducing risks and enhancing competitive advantage. Semrush has published ‘How to Do Market Research for a Startup: A Complete Guide’. Boris Mustapic says, “Performing market research allows you to: Gauge demand: Uncover whether there’s sufficient demand for your product or service before you invest money into developing and marketing it Understand customers: Learn more about your customers... [...]

With more and more brands taking their digital marketing campaigns in-house every day, agencies are facing a major turning point. This shift represents a huge opportunity for agencies to redefine their value in the marketplace—and connected TV can help. Adweek is hosting a webinar ‘Make CTV Your Competitive Advantage’ on Tuesday, December 3, 2024, at 1.00 pm ET. The Adweek team says, “Discover why agencies are uniquely positioned to benefit from the rise of CTV and how they can turn it into a competitive advantage for both themselves and their brand clients. You’ll... [...]

The advancements in predictive and generative AI over the last few years have cemented AI as the “next big thing”—a shiny toy that promises to revolutionize everything. Adweek is hosting a webinar ‘Craft a Quality AI Marketing Strategy That Goes Beyond the Hype’ on Wednesday, November 20, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to ensure AI is enhancing your marketing, rather than overpowering it, allowing you to better understand your customers and create higher performing campaigns, with leaders at Epsilon and guest Forrester. You’ll find out: What... [...]

Marketing on Reddit can be highly effective due to its engaged, niche communities, allowing brands to target specific interests and demographics. By creating authentic, value-driven content, marketers can build trust and drive organic engagement within relevant subreddits. Is this conversation helpful so far? Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Getting Started With Reddit: The Future of Online Conversations’ featuring Brent Csutoras. This episode... [...]

This is a reminder for the Adweek webinar to be held on November 14, 2024. When it comes to advertising on the big screen, your campaigns are only as effective as the creatives you’re tying to your audience’s favorite TV content. Adweek is hosting a webinar ‘Create Emotional Connections with CTV Viewers’ on Thursday, November 14, 2024, at 1.00 pm ET. The Adweek team says, “Discover how tapping into emotional connections and understanding the complete viewer experience is changing the CTV advertising landscape with a panel of leaders including Pete Crofut, VP of business... [...]