This is a reminder for the Adweek webinar to be held on May 3, 2023.  Adweek is hosting a webinar ‘Level Up Your In-Game Advertising: A Test-and-Measure Approach for a Better Experience’ on Wednesday, May 3, 2023, at 1.00 pm EDT. The Adweek team says, “Get research-based insights and practical guidance on how to craft, test and measure your creative to maximize the impact of your in-game ads from Disqo product evangelist Roddy Knowles. You’ll find out: What consumers think about new in-game advertising experiences How in-game advertising can impact brand perception, and which... [...]

Content Marketing Institute has published the latest episode of the CMI News titled ‘Will Cookie Alternatives Truly Satisfy?’ featuring Robert Rose. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. Google’s experiments with new, cookie-less ad platforms are starting to show some promise. But will marketers find better ad targeting and performance by refusing to play in the Privacy Sandbox?” Content Marketing Institute  [...]

This is a reminder for the Adweek webinar to be held on May 2, 2023.  Adweek is hosting a webinar ‘Choose the Right Ad Tech Partner: 5 Signs You Might Be Settling for “Good Enough”’ on Tuesday, May 2, 2023, at 1.00 pm EDT. The Adweek team says, “Hear directly from Stan Lippelman, CMO of Visionworks, and Matt Feczko, VP of product management at Epsilon, about Visionworks’ digital advertising challenges and how its ad tech partnership with Epsilon stays healthy and productive. You’ll find out: Five red flags that you’re not getting what you need from your current provider Essential... [...]

This is a reminder for the Search Engine Land webinar to be held on May 2, 2023.  Search Engine Land is hosting a webinar ‘Mastering Social Media SEO: Increase Discoverability & Drive Traffic’ on Tuesday, May 2, 2023. The SEL team says, “Learn how to optimize your content for platform search and platform algorithms, as well as best practices for the new Google Result Type: Short Video. Join Conductor’s Rachel Schardt, SEO Success Manager, as she explains: Best practices for discoverability and reach via Social Media Platform Search Optimizing Video Content for the... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Neuroscience and Marketing: How to Hack the Buyer’s Brain’ featuring Kenda Macdonald. The SME team says, “Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? Discover how neuroscience can help us become better marketers.” Social Media Examiner  [...]

Virtual events are great for education, global outreach, and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. Digital Marketing Depot is hosting a webinar ‘Maximize ROI and Lead Gen With This Virtual Events Marketing Formula’ on Tuesday, May 16, 2023, at 1.00 pm EDT. The SEL team says, “Join Kaltura’s EVP of Marketing, Lisa Bennett, and VP of Growth, Roi Kaufman, as they share Kaltura’s own success with Virtually Live, and give you the perfect cut and paste formula for turning your events into lead-generating machines. In this... [...]

Economic factors and post-pandemic digital consumption make it imperative for Marketers to have a 360-view of their customers to improve the customer journey and protect their privacy. Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. Digital Marketing Depot is hosting a webinar ‘Data Down the Drain? CDPs Bring Value to an Underutilized Asset’ on Tuesday, May 23, 2023, at 1.00 pm EDT. The SEL team says, “The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased... [...]

By removing silos between teams, and finding synergies on how paid and organic search can work together, marketers can maximize digital shelf space. Search Engine Journal is hosting a webinar ‘3 Steps To Building A Winning Holistic Search Strategy’ on Wednesday, May 10, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar and learn how to combine insights and data from paid and organic channels to create a cohesive search strategy that enhances your online presence. Leave this live session with a better understanding of: What it means to develop a cohesive search strategy. The... [...]

HubSpot has published ‘What is Entrepreneurship? The Ultimate Guide’ explaining entrepreneurship to help anyone build a business.  Allie Decker says, “What is entrepreneurship? Simply put, it’s the process of starting or improving upon a business with the goal of making a profit. Communities depend on entrepreneurship for innovation, job creation, and economic growth. In fact, early-stage entrepreneurs create an average of 4.7 jobs for every 1,000 people. Of course, entrepreneurship comes with risk. There are 33.2 million small businesses in the U.S., and yet just half... [...]

This is a reminder for the MarTech webinar to be held on April 27, 2023.  MarTech is hosting a webinar ‘ Harnessing the Power of Customer Data to Stay Ahead of the Competition’ on Thursday, April 27, 2023. The MarTech team says, “Join Karen Naves, Tealium’s SVP of Global Demand Generation, for this lively and engaging discussion. You’ll learn: How to develop a brand’s top personas and ideal customer profiles (ICPs) Key strategies to acquire and engage the right customers Proven campaigns to retain and delight your audience Cross-sell campaigns that’ll wow the socks off... [...]