BlueConic has made available the replay of its recently held webinar ‘Debunking the 4 myths of consumer data privacy’. The BlueConic team says, “In this on-demand webinar, Forrester analyst and guest speaker, Stephanie Liu joins BlueConic COO and president, Cory Munchbach to debunk 4 myths of consumer data privacy that are holding marketers back. Watch this webinar to learn: The spectrum of consumer preferences about their data privacy What you can change about your marketing operation to adapt How marketers use a customer data platform (CDP) to support a mutual value exchange... [...]

A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan so that goals may be achieved. HubSpot contributor Rebecca Riserbato has shared five steps to create an outstanding marketing plan. She says, “Marketing plans can get quite granular to reflect the industry you’re in, whether you’re selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1. Business Summary In a marketing plan, your Business... [...]

As ROI continues to be a challenge for digital marketers, it’s more important than ever to find ways to determine the impact and measure the value of influencer marketing efforts. That’s where affiliate marketing comes in. Adweek is hosting a webinar ‘Maximize Your Influencer Marketing ROI’ on Tuesday, September 20, 2022, at 1.00 pm EDT. The Adweek team says, “Hear directly from Awin’s influencer marketing manager Carissa Flinders on how to merge your affiliate and influencer marketing efforts to achieve optimal ROI. You’ll find out: Why tracking and attribution via the... [...]

There’s no one-size-fits-all approach to bringing teams together, and marketing leaders need to rethink how they facilitate collaboration in the workplace. As many face growing pains scaling disjointed tech stacks, and unknowns about our new normal, it’s time to embrace new rules. Adweek is hosting a webinar ‘Reimagine Marketing Team Collaboration’ on Thursday, August 25, 2022, at 1.00 pm EDT. The Adweek team says, “Join marketing leaders from Wrike to learn actionable insights to reimagine collaboration and the employee experience. You’ll find out: How to remove barriers... [...]

Today’s CMOs face many challenges, from shifting their strategies to account for increasing digitalization brought on by the pandemic to communicating effectively with customers in the face of a possible recession. Adweek is hosting a webinar ‘The CMO’s Guide to Digital Transformation in 2022: Winning First-Party Data Strategies’ on Thursday, September 22, 2022, at 1.00 pm EDT. The Adweek team says, “Uncover more insights from the CMO survey, and learn how first-party data can unlock more efficient revenue streams, from DELVE CEO Greg Sobiech. You’ll find out: What a winning... [...]

As privacy changes shake up the marketing ecosystem and data deprecation erodes traditional methods of identifying attractive prospects, signals indicating the potential desirability of customers, like browsing and shopping, can no longer be relied upon. Adweek is hosting a webinar ‘Customer Acquisition in a Privacy-Dominant World: Use Durable Data to Identify New Customers’ on Wednesday, September 14, 2022, at 1.00 pm EDT. The Adweek team says, “Take a deep dive into overcoming these hurdles with Neustar, a TransUnion company. You’ll find out:  How to create a customer acquisition... [...]

Link building can be an overwhelming venture for those just starting. However, it is an essential part of SEO that all industry experts must learn. Search Engine Land is hosting a webinar ‘SEO Recon: The What, Why, and How for Building Amazing Links’ on Tuesday, August 23, 2022. The SEL team says, “In this webinar, Page One Power link-building experts are spilling their secrets on how to vet links, succeed at outreach, and which link-building strategies to keep and which to skip. You’ll walk away with information such as: Where beginners should start with link building How... [...]

Your blog content needs a catchy headline and a clear introduction. The blog post introduction helps you brief your readers on what they are going to explore. Copyblogger’s Brian Clark has published an article featuring five easy ways to open your blog post with a bang. He says, “Here are five ways to open your blog post that you can incorporate into your writing habits today. They’ll help you capture your reader’s interest and pull them deeper into your content. 1. Ask a question Opening your post with a question is a rhetorical device (hence, the “rhetorical question”)... [...]

Constantly changing customer expectations require marketing and creative teams to continually adopt new organizing principles, content workflows and emerging technologies to compete. Content strategy, architecture and automation are key elements to building a modern content supply chain that supports personalization across the customer journey. Adweek is hosting a webinar ‘Build a Scalable Content Supply Chain: Transforming Your Team and Tactics’ on Tuesday, August 23, 2022, at 1.00 pm EDT. The Adweek team says, “Discover a practical approach to transforming your teams and tactics... [...]

Digital Marketing Depot has published a new e-book ‘3x Your Digital Marketing Campaign Results’ to help marketers discover how to adapt digital marketing strategy to the evolving business landscape. The DMD team says, “Consumers are shifting toward digital means of accessing products and services, and marketing leaders are pivoting their businesses to meet these new expectations and opportunities to connect. Being on all the major digital marketing channels is necessary, but how are you performing on all channels? Can you see these insights in real time? Download this eBook from... [...]