MarTech has published ‘Enterprise Customer Experience Management Platforms: A Marketer’s Guide’. MarTech’s publication of “Enterprise Customer Experience Management Platforms: A Marketer’s Guide” examines the market for customer experience management platforms and the considerations involved in implementation. The 52-page report reviews the growing market for customer experience management platforms, plus the latest trends, opportunities and challenges. In this report you will learn: Who the leading players are in customer experience management platforms. What... [...]

Digital analytics involves the collection, measurement, and interpretation of data from various online channels to understand user behavior, optimize digital strategies, and improve overall performance, enabling businesses to make informed decisions and drive meaningful results in the digital realm. Digital Marketing Depot has published a new white paper ‘Myth Vs. Reality: The truth about digital analytics’. The DMD team says, “Traditional web analytics platforms claim to provide first-party data and real-time insights, but in reality rely on third-party cookies and take hours... [...]

Using AI in sales enhances efficiency by analyzing customer data to personalize interactions, predict buying behavior, and tailor product recommendations, ultimately boosting conversion rates and driving revenue growth through targeted strategies and insights-driven decision-making. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Using AI To 10X Sales Prospects’. The video covers the following: Transform your business with AI for sales. AI: efficient, versatile, depends... [...]

Performance marketing focuses on measurable outcomes and ROI-driven strategies, utilizing data analytics and targeted campaigns to maximize conversions and optimize marketing spend. Its agile approach allows for real-time adjustments, ensuring efficient allocation of resources and consistent growth in revenue. Adweek is hosting a webinar ‘Using TikTok to Maximize Your Paris 2024 Impact’ on Thursday, May 16, 2024, at 1.00 pm ET. The Adweek team says, “It’s a performance marketing world, and we’re just living in it. But despite what your budget might say, maintaining strong... [...]

ChatGPT enhances SEO endeavors through personalized content creation, keyword optimization, and strategic insights, leading to improved website rankings and increased traffic. Its versatile nature in generating varied content and grasping user intent empowers businesses to maintain a competitive edge in the digital realm. HubSpot has published a new video ‘How to use ChatGPT for SEO the right way in 2024’. The HubSpot team says, “It seems like everybody’s talking about AI, but what can and can’t it actually do for your business? In this video, we’ll prove... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How To Master Sales Prospecting With AI In 2024’. The video covers the following: Transform your business with AI for sales. AI: efficient, versatile, depends on data quality. AI should profile people to improve engagement. AI outperforms humans in marketing email conversions. AI excels at user profiling and triggers. Construct prospect email in chunks, validate online presence. Using CRM and Zapier to automate processes. Cheap tactics saturate, value... [...]

MarketingSherpa has published the latest ‘How I Made It In Marketing’ podcast episode ‘Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities’. Daniel Burstein says, “Coders are rewarded for writing new features, not for making their code as efficient as possible, Chirstopher Mims recently reported in The Wall Street Journal. According to the article, bloated software raises many risks, and costs the US alone $2.41 trillion due to cybersecurity issues, operational... [...]

In 2024, blogging success hinges on engaging storytelling and strategic multimedia integration. Navigating emerging platforms and fostering authentic connections amplify impact and reach. Copyblogger contributor Megan Mahoney has published an article featuring 11 blogging tips for beginners to succeed in 2024. She says, “Whether you’re blogging about your travel adventures or striving to attract customers for your business, these are the simple beginner blogging tips that will help you achieve your goals. 1. Define A Specific Niche If you publish a blog article about dogs one week and gardening... [...]

This is a reminder for the Adweek webinar to be held on May 16, 2024. Adweek is hosting a webinar ‘How AI-Powered Data is Transforming the Future of Marketing’ on Thursday, May 16, 2024, at 1.00 pm ET. The Adweek team says, “Do you really know who your customers and prospects are? AI has allowed brands and agencies to get a richer and more complete understanding of consumers more efficiently in a data-first environment. Now is the time to tap into its transformative potential to deepen your understanding of these key stakeholders—and catapult growth. Discover how to leverage... [...]

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. Search Engine Journal is hosting a webinar ‘Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys’ on Wednesday, May 29, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we dive into the evolving landscape of content strategy tailored for today’s fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate... [...]