The latest post on ‘Copyblogger’ Blog is titled “Finally … Site Analytics for Plain Folks”. Demian Farnworth says, “Analytics. It’s a strange, four-syllable word that causes some people strange fits. You can’t really turn around without running into it in some form (metrics, reports, data, dashboards) or someone telling you how insanely important it is. There’s no shortage of site analytics tools — starting with the most popular, Google Analytics (GA). These tools can measure the routine (traffic, clickthroughs, page views) to the complex (visitor flow, channel acquisition,... [...]

MarketingSherpa team has posted a video recording of the ‘Content Marketing: How MarketingExperiments increased blog traffic by 232%’ webinar. MarketingSherpa team says, “According to the MarketingSherpa 2012 Lead Generation Benchmark Report, content marketing was indicated as one of the most difficult, yet most effective, forms of marketing. In this MarketingSherpa webinar, Daniel Burstein, Director of Editorial Content, and Jessica Lorenz, Visual Storyteller, both of MECLABS, explained how MarketingExperiments, sister company to MarketingSherpa, saw a 232% increase in blog... [...]

The latest ‘MarketingExperiments’ blog post is titled “Blog Analytics: How do you measure the company blog’s performance?”. John Tackett says, “Measuring the performance of your company’s blog is not easy. In truth, I would say the endeavor is an exercise in the illusive. By design, blogs don’t give up customer behavior secrets as easily or as comfortably as a landing page. There are different topics covered in blog posts, the appeal of those topics to your audience, add in the frequency of posts and multiple authors, and any true measurement becomes difficult, if not impossible... [...]