Your existing content can be a great asset when it comes to achieving higher search engine rankings. By republishing your blog posts, you can increase your website traffic. Jeff Bullas has shared seven useful strategies to republish your blog posts and boost SEO. Bullas says, “The content on your website represents your brand. By improving and optimizing the existing content on your website, you can provide more valuable information to users and increase search engine discoverability. Moreover, updating some of your older, but high-performing posts can extend the life of the content and... [...]

Blogging is a great way to reach your online audience and promote your products and services. It helps you to establish your authority in the niche you have chosen. MarketingProfs has published a new podcast episode ‘Born to Blog’ featuring renowned author Mark Schaefer. Kerry O’Shea Gorgone says, “Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. He is also the executive director of Schaefer Marketing Solutions and the organizer of Social Slam, an annual social media conference. His marketing blog, {grow}, has... [...]

Blogging is a rewarding marketing tactic. By adjusting your content and your schedule with your audience priorities and interests in mind, you can get better results from your blogging efforts. Blogging Wizard’s Kim Lochery has an article highlighting the best time to publish your blog posts. Lochery says, “Timing is everything when it comes to marketing. When is the right time to publish on Facebook? How long will a reader spend on your page? At what time will your Instagram posts get the best engagement? When is the best time to publish a blog post for best results? Publish a blog... [...]

Blogging has enormous impact on your marketing activities. By publishing quality content on your blog, you can build an authority for your brand. SEMrush contributor Eugenia Verbina has shared six steps to help you research and find topics for your blog posts. Verbina says, “How do you know if the topics you choose are capable of attracting and engaging a significant portion of your target audience? One thing is for sure: Researching blog topics requires strategy. Let’s get straight into the complete workflow for compiling a content plan for your business blog, using a strategic and data-led... [...]

Quick Sprout‘s Lars Lofgren has published an article highlighting  12 ways to create a blog that can help you to make money online. Lofgren says, “These decisions make up a simple 12-step framework to starting a blog, which I’ll walk you through along with dos and don’ts based on my years of building profitable sites. Use the links to each section on how to start a blog if you want to jump ahead at any point. How to Start a Blog in 12 Steps Pick a category to focus on Find a domain name Choose a hosting provider Point your domain name Install WordPress Pick a WordPress theme Install... [...]

Guest posting is a proven tactic to improve your online following. It also helps you to build your authenticity. Blogging Wizard contributor Qhubekani Nyathi has shared a six-point checklist to help you maximize your guest posting results with an optimized author bio note. Nyathi says, “If someone reads down to your bio, they are a seriously engaged prospect. You’ve done all the hard work to get them that far. So you must optimize your bio to capitalize on that attention and interest. Scanners and the curious will check it out As you know people don’t read online, they scan. Heatmap... [...]

When it comes to content creation and marketing, its length is one of the crucial elements to watch for. With short an to the point articles, you can create content that helps your audience and saves their time too. Ahrefs’ Joshua Hardwick has shared an article with some useful tips on deciding your blog post length. Hardwick says, “In this post, we’ll explore why this is almost certainly wrong, and what you should do instead to optimize your blog posts for search engines. Why do people think long blog posts are better for SEO? Many studies show a correlation between content length... [...]

Blogging requires persistent efforts combined with creativity. You can give a boost to your blogging efforts with punctuality. Blogging Wizard’s Adam Connell has shared 11 useful time management lessons for bloggers. Connell says, “In this post, I’m going to share some harsh truths that you need to hear and some important lessons that will allow you to make the most of your time. Lesson 1 – Time is your friend (not your enemy) If you always think you don’t have enough time – you will never have enough time. Why? Because thoughts become things. Not physical things of course... [...]

Your blog headlines speak for the content you have created. You can catch the attention of your target audience as well as the search engines by creating effective headlines. Search Engine Watch contributor Delaney Kline has shared five ways to use headlines to help create and optimize content. Kline says, “In order to avoid getting bogged down with data and numbers, there’s one content hack that will help your project resonate with your audience – a headline. Here’s how to use headlines to promote, pitch, sell, and optimize content. How to plan for promotional viability By keeping... [...]

John Chow has published a new video on setting up a new blog. This video is titled ‘How To Start A Blog with WordPress – Plugins & Widgets’. Watch this video to learn: The difference between plugins and widgets How to choose plugins Which plugins you need and which you don’t How to make sure they’re compatible. How To Start A Blog with WordPress – Plugins & Widgets John Chow’s Blog  [...]