HubSpot has released a free collection of ‘101 Companies Rocking Social Media’. The HubSpot team says, “It seems like social media is everywhere, and every marketer is clamoring to get in the game. And it’s no surprise why: the time most consumers spend on social media has grown over 250% in just the past two years. It’s becoming more and more evident that companies must be present and engaging with their audience on social platforms. But how do you make your social media presence stand out from the rest? Grab our free collection of 101 Companies Rocking Social... [...]

StrongMail has released a free guide titled “13 Cross-Channel Marketing Strategies for 2013”. The StrongMail team says, “Download this guide to see how you can graduate your campaigns into an arena of real-time relevance generating significant performance increases and outpacing your competition. Key things you will learn: How to increase relevance Strategies for using data to drive better marketing Insight for maintaining engagement across multiple channels”. StrongMail’s ’13 Cross-Channel Marketing Strategies for 2013′ Guide  [...]

HubSpot has released a free PowerPoint Template on ‘How to Create Five Fabulous Infographics in PowerPoint’. The HubSpot team says, “Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don’t. The hard part, of course, is finding the time and resources to create these infographics. That’s why we’ve created five fully customizable templates that will give you the inspiration and foundation you need to build your own infographics right... [...]

Silverpop has released a free white paper titled “Multiscreen Email Design Strategy: Tips for Connecting Across Devices”. The Silverpop team says, “With new mobile devices popping up every month and usage rising, marketers are scrambling to provide an optimum customer experience across these platforms. Download our ebook and get tips for developing an email design strategy that’s appropriate for all the screens your customers are using to interact with your business. You’ll learn Why it’s critical to shift from “mobile-first” to “multiscreen” The... [...]

ExactTarget has released a free guide titled “140 Mobile Marketing Tips & Tricks”. The ExactTarget team says, “The mobile channel has revolutionized the way we communicate with our customers. To keep up, marketers need to be thinking about how mobile plays a role in cross-channel, data and targeting efforts. In this guide you’ll learn: Strategies for effective SMS and Push communications How to incorporate mobile into your marketing mix Tactics to increase mobile engagement and conversions We’re all in hot pursuit of knowing how to effectively deliver the right messages,... [...]

Yesmail has released the “2013 Yesmail Email Design Lookbook”. The Yesmail team says, “Are your email campaigns missing pieces of flare? Download Yesmail’s annual lookbook to learn email design practices that contribute to better open, click-through and conversation rates.  The lookbook showcases real-world email campaigns that incorporate cutting edge design concepts, such as: Mobile scalable hybrid layout—one layout for big and small screens alike that’s 100% readable and functional, with no zooming or pinching required  Dynamic content display—message content... [...]

HubSpot has released a free ebook titled “How to Attract Customers with Twitter & Vine”. The HubSpot team says, “The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 42% of companies have acquired a customer via Twitter. And now that Twitter’s new mobile video app Vine has been added to the mix, there’s even more to measure. Yes, Twitter is a place for engagement with followers; but it’s also a channel for generating leads and driving new sales for your organization. Our ebook, with... [...]

Silverpop has released a free ebook titled “10 Ways to Make the Case for Marketing Automation”. The Silverpop team says, “Thinking about making the move to marketing automation, but need to convince a results-oriented, cost-conscious management team to invest in the technology? Download our tip sheet and use these 10 examples, complete with real-life success stories, to explain how marketing automation enables you to … Increase efficiency and productivity Go multichannel with your communications Deliver the right message at the right time Drive conversions and revenue”. Silverpop’s... [...]

HubSpot has released a free ebook titled “How to Make Love Not Spam”. The HubSpot team says, “It’s safe to say we’ve all received spam at one time or another. Whether it came in the form of an email, a catalog, a phone call, or a pop-up, spam is pretty easy to come by. These unsolicited messages cost American firms and consumers almost $20B annually. If spam comes at such high costs, why are marketers still spamming us? This ebook will dive into the “easy-way-out” strategies that spammers employ to run their marketing, and compare them to the lovable route true... [...]

HubSpot has released a free ebook titled “Uncovering Marketing Benchmarks from 7,000 Businesses”. The HubSpot team says, “Good inbound marketing takes work, but how much more work will it take to tip the scale? If I increase my blogging frequency from once a month to twice a week, what impact will I see? Pertinent questions like these, and more, are answered in our latest study based on real results from HubSpot’s 7,000 customers. This report will dive into how you can increase both traffic and leads by improving a variety of different marketing assets, including: Web Pages Blogging Landing... [...]