Marketo has released an ebook titled “Definitive Guide to Social Marketing”. The Marketo team says, “The Definitive Guide to Social Marketing shows you how to add social to every marketing activity to amplify impact and drive buyer engagement, new business, and revenue. Download this eBook and learn how to: Staff your social media team and get your entire organization on board Turn your customers into powerful brand advocates by engaging in peer-to-peer sharing and influencer marketing Leverage social media channels such as Facebook, Twitter, LinkedIn, Google+, and Pinterest... [...]

StrongMail has released a free guide titled “13 Cross-Channel Marketing Strategies for 2013”. The StrongMail team says, “2012 saw explosive growth of opportunities and challenges for marketers as they faced new emerging marketing channels and newly empowered consumers, and these changes and challenges show no sign of letting up. Marketing strategies must evolve and advance in order to remain relevant and valuable for today’s increasingly savvy consumer. Download this guide to see how you can graduate your campaigns into an arena of real-time relevance generating significant... [...]

Marketo has released an ebook titled “Create Posts People Want To Share”. The Marketo team says, “Are you still trying to find the right formula for making your Facebook posts more shareable? In this eBook, you’ll learn key tips and strategies for creating highly shareable posts, plus get a look at the latest research on Facebook’s emerging marketing ecosystem. We’ll also discuss mistakes that make many posts not shareable. This eBook will show you how to create posts that more people will want to share and includes: Facebook post best practices Real Facebook case studies Research... [...]

HubSpot has released a free report titled “The First Comprehensive Review of European Inbound Marketing”. The HubSpot team says, “80% of marketers in Europe integrate inbound marketing with their larger business goals. How does your company stack up? Is Europe really behind the U.S. in adopting inbound marketing? Download HubSpot’s 1st Annual State of Inbound Marketing – Europe Report for answers to these questions, and more. This report is the first and only comprehensive review of the inbound industry available, with data analysis from 13 different countries, including... [...]

HubSpot has released a free chapter from the book ‘The Science of Marketing’ by Dan Zarella. The chapter is titled “Expert Advice to Improve Your Marketing Today”. The HubSpot team says, “Twitter isn’t all unicorns-and-rainbows. It’s numbers, data, hard facts and science. Learn how to get more out of your Twitter efforts with this free excerpt chapter on Twitter from Dan Zarrella’s upcoming book The Science of Marketing. In this chapter, you’ll learn: How to get more followers. The data behind retweets. What behaviors get more clicks. How... [...]

HubSpot has released a free cheat sheet titled “The Six Marketing Metrics Your Boss Actually Cares About”. The HubSpot team says, “As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts. Do you know which metrics actually matter to your boss?In this cheat sheet of metrics, we’ll share the six metrics that do. In this brief 12-page cheat sheet, you’ll find: 6... [...]

HubSpot has released a free ebook titled “Expert Advice to Improve Your Marketing Today”. The HubSpot team says, “Looking for practical, actionable, and trustworthyadvice to start improving your marketing immediately? We asked experts from different corners of the marketing industry to reveal some of their best tips. This collection includes brilliant bits of wisdom and advice about topics such as content creation, SEO, public relations, Twitter, and lead generation. Expert contributors include: Ann Handley, CCO, MarketingProfs; co-Author, Content Rules Jay Baer, Founder... [...]

Marketo has released a guide titled “5 Ways to Encourage Customers to Share Your Content”. The Marketo team says, “Nearly every brand has realized that integrating social elements into most or all of its marketing programs is essential. But how do you give your audience a compelling reason to socialize? This white paper will show you how to get your customers involved and encourage them to share your content, including ways to: Turn sharing into a game Identify, recognize, and reward influencers Appeal to altruism Give them something exclusive Let them co-create value Empower... [...]

StrongMail has released a free guide titled “Mobile Email Optimization Success Guide”. The StrongMail team says, “Research shows that by the end of 2013, nearly 2 out of every 3 emails will be viewed on some type of mobile device. With 80% of consumers having trouble viewing emails on mobile devices, and almost the same percentage deleting ones which don’t display correctly, marketers must catch up with the pace of mobile consumption. Download this mobile optimization success guide to see how brands are tackling this forefront and get actionable tips on how you can design your... [...]

HubSpot has released “2013 State of Inbound Marketing Annual Report”. The HubSpot team says, “For the third year in a row, marketers are increasing their inbound spending nearly 50%. What have these marketers discovered? Why have they interrupted their traditional methods to adopt inbound marketing? Download HubSpot’s 5th Annual State of Inbound Marketing Reportfor answers to these questions, and more. This report is the most comprehensive review of the inbound industry available, with data analysis from over 3,300 participants from 128 different countries, including CEOs,... [...]