Eric Siu says, “You’ve probably invested a lot of time and money into your blog. Perhaps you’ve hired freelancers to contribute content, or you’ve spent hours pouring over analytics to find that sweet spot in your content marketing that generates results. Given the investment in your blog, it makes sense to revisit old posts and make them new again. Optimizing old blog content to generate more leads can have great results. When the team at HubSpot decided to optimize their archive of older content, the results were nothing short of extraordinary. HubSpot saw a 106 percent increase... [...]

Justas Marcus says, “Four years ago I worked at the bank. It was one of the biggest banks in eastern Europe. At that moment I thought my life was perfect. I had a job in the bank. For me, it was a dream come true. Bank = money, right? Yes! But it’s bank’s money, not yours. After a year of work, I felt that it’s not for me. I didn’t like to work from 8 to 17; I had a small office (it was a small room), and I had the same tasks every day. Sell, sell and sell! One day I came home from work and, I decided, that tomorrow I need to quit. I need to try something different!... [...]

Jeff Rose says, “The year was 2008, and I had just launched an independent financial-planning firm. As a new business owner, I had determined that my number one goal was to stand out. But, how? Eventually, I stumbled on the concept of blogging. I didn’t know how to blog or how to get started, yet I quickly recognized the inherent value of reaching out to potential clients on their home turf — the internet. After figuring out how to launch my website, Good Financial Cents, I dove into the various strategies that might help me succeed. I learned everything I could about search... [...]

Richard Stephens says, “As content marketing continues to prove itself in the digital marketing realm, an increasing number of business owners find themselves balancing precariously at the edge of the blogosphere, building up courage to take the plunge. But if you’re new to the practice, you need to be extra careful not to make any rookie errors. A few simple blogging mistakes can turn an otherwise stellar content marketing strategy into an embarrassing, sticky mess. Thankfully, these blunders are easy to avoid when you know exactly what you shouldn’t be doing. Here are seven common blogging... [...]

Jonathan Long says, “Being a full-time blogger is a real career these days. While everyone might claim to be a blogger, very few actually turn their blog into a business that generates revenue. Anyone can start a blog and begin to publish content — but building an audience that’s large enough to develop it into a brand and business takes a tremendous amount of time and dedication. If you’re thinking of starting a blog or not happy with your current blog’s performance, read the tips below. They come from successful bloggers that all attract, at a minimum, 100,000 unique visitors... [...]

Ayaz Nanji says, “Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research from TrackMaven. The report was based on data from more than 65,000 blog posts published on company websites between September 2015 and August 2016, as well as data from more than 20 million shares of those blog posts on Facebook, Twitter, LinkedIn, and Pinterest. Blog posts that are fairly long, between 1,200 and 1,400 words, receive the most social shares (428) per post, on average, the analysis found. To assess the readability... [...]

Timothy Carter says, “Blogging is challenging — don’t let anyone tell you otherwise. But as they say, nothing worth having comes easy. If you’re going to take the time to launch and grow a blog, you can’t afford to give up prematurely. Here are a few reasons why people give up — and what you can do to stay on track. 1. Uninterested in subject matter “You need to enjoy your subject matter,” entrepreneur Neil Patel emphatically says in a blog post. “Nobody is forcing you to pick a topic that you loathe. Pick something that energizes you, excites you and keeps you going! Here’s... [...]

Shubhomita Bose says, “What’s the best day to post a blog entry? Sunday, says a new blogging report released Oct. 27, 2016. The “How to Build a Better Blog Than Your Competitors: 2017 Blogging Report” by integrated marketing analytics software company TrackMaven has also found that 3 p.m. EST is the best time to publish blog articles. Blogging Insights for Your Business The report shows businesses are blogging more, but with less impact. Over the last five years, the average number of blog posts published per brand per month has increased by 800 percent. Across the same period, the... [...]

Anna Johansson says, “We’ve all seen blogs – both personal and business – launch with great imagination and aspirations, only to eventually fade away and fail. A company blog is a tremendous asset for e-commerce companies and the benefits are numerous. Four Reasons E-commerce Sites Need Blogs If you’ve yet to start a blog for your e-commerce website, then it’s probably because you don’t understand the value it could provide your brand. Let’s take a look at a few of the top reasons why thousands of e-commerce sites have made the plunge and the investment. 1. Blogs give your... [...]

Katy Embry says, “Blogging is the outcome of your research, understanding of a topic, your expressions based on your audiences’ preferences. Email marketing is the platform that helps marketers promote their brand. Blogging is like the icing on the cake named ’email marketing’, making both equally desirable and worth the read. So, if you create a marketing synergy with combined blogging and email marketing practices, you will get the expected marketing results. While blogs help you to get noticed across search engines, emails help you get connected with prospective clients... [...]