MOZ team says, “Success isn’t an overnight phenomenon when it comes to SEO, but with the right process and a dose of patience, it’s always within reach — even if you’re running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you’ll want to consider your keyword targeting, on-page factors, your intended audience, and more. In today’s Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time”. SEO for Bloggers: How to Nail the Optimization... [...]

Patrick Armitage says, “Now that we’ve established how social and mobile are completely changing the traditional desktop, website and content experience, it’s time to rethink the press release. We are now in a post-gatekeeper era of publicity and PR. The gatekeepers are no longer the editors and reporters of magazines and newspapers. The “gatekeeper” doesn’t exist anymore. The brand is the gatekeeper. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response. Companies and key influencers... [...]

Andy O. Heikkila says, “There’s a quiet rumbling on the Internet as slowly, people are starting to worry about the future of labor, debating whether mass technological unemployment is the true blue fate of humanity or just another Y2K scare. For those in-the-know, it seems pretty certain that automation will replace jobs, but the degree to which humans will be fiscally displaced, however, is up for debate. Bloggers, writers, and other creatives will argue against there ever being machines that can do their jobs and create pieces better, with more soul, if you will, than a human can. Unfortunately,... [...]

Barry Feldman says, “SEO has hit the fan, man. Hmm. What? I mean, if you think you have foolproof tactics up your sleeve and magic linking techniques in your back pocket for optimizing your content, I’m sorry to inform you that your sleeve and pocket are see-through. In 2016, you can’t hide your tricks. The search gods see all. And they don’t look kindly on your 2010-era SEO. Google and the other search engines you care about are now good at sniffing out evidence that shows readers get value from your pages”. The Blog Post Checklist for Cranking Your Search Ranking Content Marketing... [...]

Berry Feldman says, “SEO has hit the fan, man. Hmm. What? I mean, if you think you have foolproof tactics up your sleeve and magic linking techniques in your back pocket for optimizing your content, I’m sorry to inform you that your sleeve and pocket are see-through. In 2016, you can’t hide your tricks. The search gods see all. And they don’t look kindly on your 2010-era SEO. Google and the other search engines you care about are now good at sniffing out evidence that shows readers get value from your pages”. The Blog Post Checklist for Cranking Your Search Ranking Content Marketing... [...]

Patrick Armitage says, “We are currently experiencing a content marketing upheaval, the likes of which have never been seen before. Brands are increasingly reliant on third-party platforms for their content and distribution. These are exciting times — but also uncertain ones. Is this reliance a good thing? A bad thing? Whatever it is, it’s definitely going to change how we think about the conventions of content strategy. The latest trends reshaping content marketing Consider the most recent trends that are changing the conventions of content marketing: Trend 1: Brands now launch their... [...]

Matthew Toren says, “The simple answer is, “yes and no.” The entire concept of blogging has changed. Back when blogging made the transition from its roots as an online journal to a respected means of communicating on a broad scale with a target audience, it was primarily just that: a communications tool. Some of the key benefits of blogging were the ability for an audience to interact through commenting and the opportunity to build an audience through blog subscription. Both were highly prized attributes of the biggest and most successful blogs out there: they had large, enthusiastic... [...]

Ayaz Nanji says, “What’s the average length of a brand blog post? How many shares do blog pieces tend get on social media? Do post length and engagement differ between B2B and B2C companies? To find out, Hubspot analyzed data from 175,000 blog posts published via its platform; 49,952 on B2C customer sites and 124,876 on B2B customer sites. Blog posts published by B2B brands and B2C brands tend to be similar in length, between 550 and 600 words, the analysis found. For the B2B posts examined, the median number of words was 545 and the average was 601. For the B2C posts examined, the... [...]

John Weiber says, “In today’s digital world, blogging is an important piece of the marketing pie. By minimizing its importance, you’re throwing away an opportunity to get your business some much-needed exposure. Many business owners choose not to blog because they think they don’t have the skills to write engaging content. But you don’t need to be a writing expert to blog. You just need a few tips to help you along. Here are five writing tips that’ll automatically make you a better blogger and (hopefully) generate traffic to your site. 1. Use the AIDA formula Many... [...]

Matt Byrom says, “As marketers, we’re always looking for new ways to engage our audiences with branded content. Video has become a huge part of this with 61 percent of businesses saying they now use video as a marketing tool. We also know that 69 percent of audiences prefer to watch video when it’s available on a web page. So we can all agree, video is definitely a big part of branded content but what we want to know is, is a particular kind of video the next big thing in Branded content? And the type of video we’re talking about is vlogging. I would hazard a guess that... [...]