HubSpot has released a free guide “Evaluate a Marketing Agency”. The HubSpot team says, “In today’s data-driven world, marketers have to be smart about which agencies they choose to partner with, especially when 72% of CEOs think marketers “are always asking for more money, but can rarely explain how much incremental business this money will generate.”¹ To get an idea of how marketers like you go about evaluating potential or existing agency partners, we talked to several of our customers who work with agencies to uncover the 8 criteria you should use to evaluate... [...]

Marketo has released “Your Cheat Sheets to Social Success!” document. The Marketo team says, “Become an expert in all the major social channels! Quickly learn all the most important strategies and success metrics for each one, as well as how to drive leads, optimize and automate your social activities, and much more. The series includes separate cheat sheets for: Twitter: Discover how to identify influencers and build brand affinity Facebook: Learn best practices and how to build relationships with your prospects LinkedIn: What you need on your company page and how to leverage... [...]

Bazaarvoice has released a free white paper titled “Real ROI from Social in 5 Steps”. The Bazaarvoice team says, “Social has changed marketing forever. Not only are brand conversations happening 24/7, but they are taking place on multiple social channels around the world. Your team is investing time and effort engaging in these channels, but like most in your position, you’ve probably found it’s challenging to connect profits to your team’s activities. Bazaarvoice has taken the collective insights of over 2,000 of the world’s leading brands and developed... [...]

HubSpot has released a free guide “How to Use Landing Pages for Your Business”. The HubSpot team says, “Landing pages are an essential piece of any well-crafted, effective inbound marketing strategy. Picture these pages as landing pads for the numerous prospects that visit your website. Whether you’re looking to generate leads, sell products, or collect data, the landing pages is where the visitor conversion occurs. To get the most out of your landing pages and optimize for conversion, download our new introductory guide. After reading this 48-page guide, you’ll be able... [...]

Bizo has released a free guide “Top 7 B2B Advertising Traps to Avoid”. The Bizo team says, “You’re one step closer to better navigating the world of B2B advertising. Get the guide that will show you: How multi-channel attribution is key to achieving the most accurate picture of marketing ROI Which targeting techniques will help you reach the exact people you’re after Why branding matters, especially in B2B marketing How display advertising can generate leads and support your other marketing channels”. Bizo’s ‘Top 7 B2B Advertising Traps to Avoid’... [...]

ExactTarget has released a free guide titled “Are you leaving money on the table?”. The ExactTarget team says, “Let’s face it, gaining and retaining customers can often feel like a high stakes match. What’s the right balance between what you’ll give in the way of offers or discounts and what you’ll gain in shopper loyalty? Turns out maximizing conversion opportunities and delivering the best possible user experience aren’t mutually exclusive. In this piece, “10 Ways Retailers Are Leaving Money On The Table,” ExactTarget and iGoDigital (an ExactTarget company) explore... [...]

HubSpot has released a training package “The Marketer’s Crash Course in Visual Content Creation”. The HubSpot team says, “Marketers have to start pretending they have 3 seconds or less to catch someone’s eye if they want to get an idea across. It’s as simple as this: if you can’t win your prospects’ attention, you can’t convert them into customers. In today’s real-time world, marketers can’t be waiting around for resources to appear from thin air to get content created. Although designers definitely know design best, perhaps it’s time for you and your marketing... [...]

Bronto has released a free white paper titled “Activate and Engage”. The Bronto team says, “As a marketer, you are aware that increasing consumer mobile usage means growing mobile marketing opportunities. To engage these connected consumers, retailers are integrating the mobile channel into their marketing strategies with Short Message Service (SMS) campaigns. The white paper includes actionable takeaways for retailers, including: Three Strategies To Use SMS for Customer Activation Case Study Examples & Early Results from SMS Campaigns Download the white paper and learn... [...]

ShopIgniter has released a free white paper titled “Marketing in Social Streams”. The ShopIgniter team says, “For most brands, reaching customers in social and mobile is a strategic priority. There are huge rewards awaiting marketers that figure out how to both reach customers here and get them on the path to purchase. And since more than 50% of social activity is on mobile devices, your social customers are your mobile customers. Finally, executing interactive campaigns within social streams is the most effective way to increase real business outcomes from your digital... [...]

ExactTarget has released a free guide titled “3 Truths Every CMO Needs to Know About Social Media and the Customer Experience”. The ExactTarget team says, “As the lines between customer service and marketing blur, it’s becoming more important than ever to develop a social strategy for both elements of your business. In this guide, 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience, you’ll learn: Why responsive customer service is critical for customer loyalty Ways to turn good customer service into great marketing How an efficient social media... [...]