A Fractional CMO is a part-time marketing executive who provides strategic leadership and expertise without the cost of a full-time hire. They help businesses scale, refine marketing strategies, and drive growth efficiently. Digital Marketing Institute has published a new episode of ‘What Does a Fractional CMO Do?’. The DMI team says, “In this episode of the DMI podcast, host ⁠Will Francis⁠ sits down with Peter Murphy Lewis of ⁠StrategicPete.com⁠ and a successful fractional CMO. Peter shares his journey from launching a travel business in South America to becoming... [...]

HubSpot has published the latest episode of the ‘This AI Analyzes Your Website Like a $10k Consultant’. The HubSpot team says, “Can technology replace a $10,000 consultant? Kipp dives into how you can harness AI tools like OpenAI’s Operator to revolutionize your website analysis, saving you time and money. Learn more about leveraging LLMs like Qwen 2.5 for user experience conversion rate testing, maximizing the $200/month investment into OpenAI’s Pro tier for advanced... [...]

HubSpot has published the latest episode of the ‘OpenAI Secretly Launches a Sales Agent. Here’s the details’. The HubSpot team says, “In this bonus episode, Kieran dives into the exciting launch of OpenAI’s first B2B sales agent and what it means for knowledge workers across the globe. Discover how these AI-driven agents integrate seamlessly into daily workflows, the potential for personalized deep research capabilities, and the efficiency gains from automating small,... [...]

Semrush has published a new video ‘The Most Powerful SEO Secret Smart Businesses Are Using Right Now’. The Semrush team says, “This video walks through why this digital marketing shift matters more than ever, especially with AI tools like ChatGPT, Bard, Perplexity, and DeepSeek serving up direct answers to user questions and queries. Even OpenAI’s SearchGPT recently launched for all users, including free. Traditional search engine optimization still plays a role, but GEO adds a new layer that positions your brand within AI-generated recommendations. That means you can keep... [...]

Ahrefs has published a new video ‘Meet The Man Using Google to Steal Customers From Tinders’. The Ahrefs team says, “Meet Scott Valdez, the man who uses Google in a unique way to help people make online dating completely hands-off. In this interview, Scott shares how he built his multi-million dollar business using Google search to attract clients in an unexpected way. His SEO strategy isn’t just about rankings, it’s about tapping into a hidden demand that most people ignore. The result? A business that thrives in a space no one else saw coming.” Ahrefs  [...]

This is a reminder for the Adweek webinar on February 18, 2025.  With inflation driving up costs and consumer backlash over perceived missteps intensifying, many brands are struggling to stay relevant and resilient. Adweek is hosting a webinar ‘Cancel-Proof Your Brand in 2025’ on Tuesday, February 18, 2025, at 1.00 pm ET. The Adweek team says, “Discover how to safeguard your brand’s health and reputation with ADWEEK editor in chief Ryan Joe, in conversation with Zappi leaders. You’ll find out: Actionable lessons from 2024’s biggest brand blunders—and how to avoid... [...]

Unlocking Customer Lifetime Value (CLV) is essential for sustainable business growth, focusing on long-term customer relationships over one-time sales. By maximizing retention and personalized engagement, brands increase profitability and customer loyalty. Adweek is hosting a webinar ‘The Secret to Unlocking Customer Lifetime Value’ on Wednesday, April 9, 2025, at 1.00 pm ET. The Adweek team says, “Get actionable strategies for using permissioned data to fuel your brand’s growth from SheerID’s Rebecca Grimes, chief revenue officer, Chris Oliveira, product marketing... [...]

Short-form video is crucial in marketing as it captures attention quickly and boosts engagement across social platforms. Its snackable, visually compelling content enhances brand storytelling and drives higher conversion rates. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Viral Short-Form Video Formats for 2025’ featuring Brendan Kane. This episode covers the following: Why Story Is Important to Marketing Viral Content Model: Research Storytelling Structures... [...]

Semrush has published a new video ‘The Most Powerful SEO Secret Smart Businesses Are Using Right Now’. The Semrush team says, “This video walks through why this digital marketing shift matters more than ever, especially with AI tools like ChatGPT, Bard, Perplexity, and DeepSeek serving up direct answers to user questions and queries. Even OpenAI’s SearchGPT recently launched for all users, including free. Traditional search engine optimization still plays a role, but GEO adds a new layer that positions your brand within AI-generated recommendations. That means you can keep... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘I Built 2 AI Assistants That Made Me 10x More Productive | Step-by-Step Guide’. This episode covers the following: Organizing Workflow with AI Assistants Automating AI Meeting Transcripts Project Management and Meeting Notes Tool Effective Project Assistant Tool Custom GPTs for Meeting Analysis ChatGPT vs. Claude: AI Comparison. HubSpot  [...]