This is a reminder for the Adweek webinar to be held on November 13, 2024. In 2024, consumer trends are driven by a growing demand for personalized, sustainable products and seamless digital experiences. Consumers are increasingly valuing brands that prioritize ethical practices and innovative, tech-driven solutions. Adweek is hosting a webinar ‘The 2025 Consumer Trends Report’ on Wednesday, November 13, 2024, at 1.00 pm ET. The Adweek team says, “Get exclusive insights from the research from leaders at My Code, Ovative, and DISQO. You’ll find out: Strategies for brands... [...]

This si a reminder for the Adweek webinar to be held on November 12, 2024. With millions of dollars spent in mere seconds, Big Game ads are one of the most significant investments a brand can make. Adweek is hosting a webinar ‘Maximize the Impact of Your Big Game Ad Spend’ on Tuesday, November 12, 2024, at 1.00 pm ET. The Adweek team says, “Discover strategies and insights to help ensure every advertising dollar counts from Caitlyn Banowsky, media principal at Lerma, and Ericka Podesta McCoy, CMO at Resonate. You’ll find out: How Lerma allocates and manages multi-million... [...]

Marketing psychology explores how psychological principles influence consumer behavior. It leverages insights into human emotions, desires, and decision-making to create strategies that resonate with audiences and drive engagement. MOZ has published the latest Whiteboard Friday video ‘7 Psychology-Backed Reasons Why People Buy’ featuring Tasmin Lofthouse. The MOZ team says, “In this episode of Whiteboard Friday, Tasmin dives into the world of psychology. She shares mental models to use in your content to better connect with your target audience,... [...]

Post-campaign data analysis evaluates the effectiveness of a marketing campaign by assessing metrics like engagement, conversion rates, and ROI. It provides insights that help refine future strategies, optimize budget allocation, and enhance audience targeting. MarTech contributor Greg Kihlstrom has published an article on using post-campaign data to improve your marketing. He says, “The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies. Without learning from past efforts, meaningful improvement is impossible. We’ll cover... [...]

With more and more brands taking their digital marketing campaigns in-house every day, agencies are facing a major turning point. This shift represents a huge opportunity for agencies to redefine their value in the marketplace—and connected TV can help. Adweek is hosting a webinar ‘Make CTV Your Competitive Advantage’ on Tuesday, December 3, 2024, at 1.00 pm ET. The Adweek team says, “Discover why agencies are uniquely positioned to benefit from the rise of CTV and how they can turn it into a competitive advantage for both themselves and their brand clients. You’ll... [...]

Marketing in 2025 emphasizes hyper-personalization and predictive analytics, with AI driving real-time customer insights and tailored experiences. Brands are also prioritizing sustainability and transparency, appealing to consumers’ growing demand for ethical practices and social responsibility. Digital Marketing Depot has published a new report ‘The Modern Marketing Data Stack for 2025’. The DMD team says, “In recent years, marketers have watched powerful trends — notably the arrival of advanced AI, increased attention to privacy concerns and the need for a data-first... [...]

SaaS marketing focuses on promoting software-as-a-service products by highlighting their value, ease of use, and subscription-based model. Effective SaaS marketing strategies leverage content, customer retention, and targeted campaigns to drive user acquisition and build long-term customer relationships. Semrush contributor Boris Mustapic has published an article featuring 12 best SaaS marketing strategies for business growth. He says, “You’re undoubtedly looking for ways to drive more customers for your SaaS business. With that in mind, here’s our list of the top tactics to consider... [...]

The Profitable Blogging Power Pack is a comprehensive digital product designed to help bloggers of all experience levels master the art of blogging, drive traffic, and monetize their efforts. For just $15, this bundle provides in-depth knowledge on setting up, managing, and scaling a successful blog. It also includes free marketing tools and practical step-by-step guidance for achieving long-term success. With six power-packed eBooks covering various aspects of blogging and growth, there’s something here for anyone looking to build a profitable online presence through blogging. Whether you... [...]

This is a reminder for the Adweek webinar to be held on November 7, 2024. Creators are playing an increasingly pivotal role in shaping campaigns, driving engagement, and delivering measurable results—a pattern that is only going to become more prevalent in the year ahead. It’s crucial to learn how to leverage creator partnerships effectively, plan for future trends in the space, and optimize your strategy for 2025. Adweek is hosting a webinar ‘The Secrets to Successful Creator Partnerships’ on Thursday, November 7, 2024, at 1.00 pm ET. The Adweek team says, “Unlock... [...]

The post-sale process is crucial for building long-term customer relationships, as it ensures customer satisfaction and fosters brand loyalty. Effective follow-up after a sale can lead to repeat business, positive referrals, and valuable feedback for product and service improvements. Watch the latest HubSpot video ‘Seamless Success: How HubSpot Evolved the Post-Sale Process’. This video covers the following: Post-sales: Beyond closed deals, focusing on success Growing customers is cheaper than acquiring new Anchor customer success in delivering measurable value Successful onboarding... [...]