This is a reminder for the Adweek webinar to be held on October 29, 2024. It can be tough to ensure that your campaigns are delivering the brand outcomes you need. But thanks to holistic brand lift measurement—an alternative to traditional brand lift studies—it’s now possible to uncover key drivers of media performance and recommendations for optimizing growth. Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Optimize Brand Building’ on Tuesday, October 29, 2024, at 1.00 pm ET. The Adweek team says, “Hear how brands can use AI-driven media and creative... [...]

MOZ has published the latest Whiteboard Friday video ‘Elevating Your SEO Career and Team in the AI Era’ featuring Travis Tallent. The MOZ team says, “Discover how to thrive in an AI era with Travis Tallent’s SOAR framework. Learn to Streamline processes, Orchestrate teams, Automate tasks, and Reposition your focus for career success. Perfect for SEO pros looking to level up their skills and lead high-performing teams.” MOZ  [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘Airbnb CMO Breaks Down Their $86 Billion Marketing Playbook’. The HubSpot team says, “How do you manage $86B worth of marketing strategy while staying culturally relevant? Kipp and Kieran dive into the innovative marketing playbook behind Airbnb with their Global CMO Hiroki Asai. Learn more on structuring teams to balance short-term optimizations with long-term goals, creating unforgettable... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘YouTube for Businesses: A Step-by-Step System for Success’ featuring Sunny Lenarduzzi. This episode covers the following: Why YouTube Matters to Marketers Today YouTube Authority Accelerator Content Marketing Strategy: Create, Package and Test 8 Videos for a High-Intent-Based YouTube Funnel YouTube Authority Accelerator Content Marketing Strategy: The Hot Script Formula for Retention and Conversion YouTube Authority... [...]

Cultivating customer loyalty involves building trust through consistent quality, personalized experiences, and strong communication. Loyal customers drive repeat business and are more likely to recommend the brand to others. Watch the latest HubSpot video ‘Reap the Rewards: How To Cultivate Customer Loyalty’. This video covers the following: The Importance of Family-Owned Farms Balancing Acquisition and Retention Delivering Personalized Customer Experience The Role of Data in Customer Retention Lifecycle Score Capabilities Customer Success Workspace Early Adoption Insights Personalization... [...]

Neil Patel has published a new video ‘$100M Marketer Explains: How To Dominate Against AI Competition’. In this video, her covers the following: The Mainstream Shift of AI AI’s Impact on Marketing and Content Risks of Overusing AI Strategy Examples: Free Products NP Digital Growth Strategy Buying and Scaling Tools Developing and Adding Features Differentiating Your Brand with Free Value Using AI as Assistance, Not Sole Strategy . Neil Patel’s Blog  [...]

By 2025, Generative AI in marketing will be pivotal, enabling hyper-personalized content creation and automating customer interactions at scale. Its integration will enhance data-driven decision-making, optimizing campaign efficiency and delivering tailored experiences in real-time. Adweek is hosting a webinar ‘The State of Gen AI in Marketing 2025’ on Monday, November 18, 2024, at 1.00 pm ET. The Adweek team says, “Get insights to help you plan your Gen AI strategy during this insightful conversation between ADWEEK editor in chief Ryan Joe and Dstillery’s chief data... [...]

Watch the latest HubSpot video ‘Money Moves: How To Sell Like A Pro With Commerce Hub’. The HubSpot team says, “After “Sell Like a Pro” from Sales Hub, the story doesn’t end there. Commerce Hub picks up on the steps that occur after a deal closes. Attendees will understand how deal data easily integrates with Commerce Hub features, and how you can use Invoices, Payment Links, and new accounting integrations to seamlessly elevate your sales and RevOps game. After this session, you will understand where Commerce Hub fits into the deal story and CRM platform as well as updated... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘The $86B Marketing Playbook Behind Airbnb w/ Global CMO Hiroki Asai’. The HubSpot team says, “Kipp and Kieran dive into the innovative marketing playbook behind Airbnb with their Global CMO Hiroki Asai. Learn more on structuring teams to balance short-term optimizations with long-term goals, creating unforgettable campaigns that drive year-round engagement, and fostering a creative environment... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘OpenAI Canvas Is AMAZING! The AI Tool EVERY Marketer Has Been Waiting For’. The HubSpot team says, “Kipp and Kieran dive into the game-changing potential of OpenAI’s new Canvas feature and how it can revolutionize marketing strategies. Discover how AI can serve as your thought partner, helping with everything from long-form content creation to crisis communication preparation. Learn... [...]