HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘He Makes $500M/Year With An AI SaaS Business’. The video covers the following: Using Slack, WhatsApp, for social listening. Applying engineering to company growth and marketing. Providing scalable solutions with tenfold value increase. Transitioned from sales-led to self-serve model. Engineers perform functions for efficient communication. Enterprise complexity alters product use and collaboration. Social... [...]

B2B2C marketing (Business-to-Business-to-Consumer) involves companies collaborating to serve end consumers, where a business sells products or services to another business, which then sells them to the consumer. This model bridges the gap between B2B and B2C strategies, optimizing both business relationships and consumer outreach. HubSpot has published a new guide ‘Understanding B2B2C Marketing: A Comprehensive Overview’. Andrew Clark says, “B2B2C marketing is actually incredibly common, and most of us engage with businesses utilizing this model on a regular basis. In fact, B2B2C... [...]

This is a reminder for the Adweek webinar to be held on October 16, 2024. Growing your audience is essential for marketing as it amplifies brand visibility and broadens your reach, helping you connect with more potential customers. A larger audience also increases opportunities for engagement and conversions, ultimately driving business growth and long-term success. Adweek is hosting a webinar ‘Grow Audiences With Actions, Not Attributes’ on Wednesday, October 16, 2024, at 1.00 pm ET. The Adweek team says, “Get best practices for building audiences based on actions, such as where... [...]

In 2024, content marketing emphasizes personalization, AI-driven insights, and interactive formats to engage audiences more effectively. High-quality, tailored content that addresses user intent remains key to building trust and driving conversions. Adweek is hosting a webinar ‘Embrace ‘Found’ Content for Better Brand Storytelling’ on Thursday, October 31, 2024, at 1.00 pm ET. The Adweek team says, “Now that everyone is a creator, traditional marketing strategies need to evolve. Your brand needs a fresh strategy that transforms customers, employees, and communities... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘We Put ChatGPT’s Advanced Voice Mode To The Test – Live Sales Call’. The video covers the following: Having AI act as business development rep using best practices. Voice AI evolving, proving useful for sales calls. AI can distill product benefits for calls. AI excels in information; humans add personalization. It felt warmer and less cold than expected. Uses voice as thought partner... [...]

B2B product positioning focuses on clearly communicating the unique value and benefits of a product to meet the specific needs of business clients. Effective positioning differentiates the product from competitors, helping it resonate with target markets. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘B2B Product Positioning: How to Be Certain Your Product Sells’ featuring April Dunford. This episode covers the following: Why is Product Positioning Important Product... [...]

This is a reminder for the Adweek webinar to be held on October 15, 2024.  With multiple technologies, a variety of channels, new audiences, broken workflows, fragmented data, and disjointed directions, managing digital campaigns is more complex and messier than ever. Adweek is hosting a webinar ‘Digital Campaign Best Practices for 2025’ on Tuesday, October 15, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to unlock optimal performance by creating the right connection between your creative, media, and data, with leaders from Clinch and Tombras. You’ll find out: Why... [...]

Improving SEO performance involves optimizing keywords, enhancing page speed, and creating high-quality, relevant content. Regularly updating and refining SEO strategies can help maintain visibility and drive more organic traffic. Semrush has published a new video ‘Boost Your SEO Performance: How to Find the Best Keywords’. The video covers the following: Why Keywords Matter for SEO Example Case: Finding Keywords for Hiking Boots Free Tool from SEMrush: How to Use the Keyword Magic Tool Selecting Keywords that Have the Best Intent Filtering and Finalizing Your Keyword Strategy. Semrush    [...]

SEO content is crucial for improving a website’s visibility on search engines, driving organic traffic. Well-optimized content enhances user experience and boosts rankings, increasing online reach and engagement. MOZ has published the latest Whiteboard Friday video ‘SEO Content Has a Packaging Problem’ featuring Bernard Huang. The MOZ team says, “In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue.” MOZ  [...]

Using blogs for marketing helps businesses engage audiences by providing valuable content, building trust, and improving SEO rankings. Regular blog posts also establish authority in a niche, driving traffic and generating leads. Orbit Media Studios’ founder has published an article featuring the 2024 blogging statistics. He says, “Welcome to the 11th Edition of the Annual Blogger Survey. This is a big, ungated research piece filled with trends, charts and inputs from experts. We keep updating this same URL because “digital ink is never dry.” We’re going to answer a lot of content... [...]