HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Playbook For Building A $1 Billion Creator Business’. The HubSpot team says, “Kipp, Kieran, and Morning Brew’s co-founder Alex Lieberman dive into the playbook for building massive creator-led ventures in today’s digital landscape. Learn more on leveraging the immense power of trusted distribution networks, overcoming the inefficiencies in influencer marketing, and why the best creator-led... [...]

This is a reminder for the Adweek webinar to be held on September 12, 2024. New research from DISQO suggests that sports marketers need to embrace cross-platform campaigns that connect with fans on a deeper level. Adweek is hosting a webinar ‘What’s Changing in Sports Marketing’ on Thursday, September 12, 2024, at 1.00 pm ET. The Adweek team says, “Get insights from the report, including how brands can leverage multi-channel strategies to maximize engagement, with leaders from Fubo, Causal IQ, and DISQO. You’ll find out: How to create seamless viewer experiences across multiple... [...]

Semrush has published a new video ‘Not Tracking Campaign Performance? Start Using THIS Free Tool’. The Semrush team says, ” In this video, we’re diving into the world of UTMs—what they are, why you absolutely need them, and how to create them like a pro. We’ll break down: What UTM codes are and how they work Why UTMs are essential for tracking your marketing campaigns (trust us, you don’t want to skip this!) How to easily create UTM parameters step-by-step, without the guesswork How to track those UTMs in Google Analytics.” Semrush    [...]

Ahrefs has published a new video ‘Can I Rank #1 On Google With $50 & Zero Star Fiverr Freelancers?’. The Ahrefs team says, “In this video, we take on the challenge of using only zero-rated Fiverr gigs to manage SEO for a new affiliate golf blog. We aim to see if these lesser-known and experienced Fiverr freelancers can actually improve a website’s Google rankings. From initial keyword research through content creation and link building, each step of the SEO process is handled by freelancers with zero ratings on Fiverr. We test the reliability and output quality of these... [...]

Buyer personas are detailed profiles of ideal customers that help businesses tailor their marketing strategies. They provide insights into customer needs, behaviors, and preferences, enabling more targeted and effective communication. Digital Marketing Institute has published ‘The Beginner’s Guide to Defining Buyer Personas’. Clodagh O’Brien says, “One of the best ways to create content and plan marketing campaigns that truly engage your target audience is by creating  buyer personas. But, what is a buyer persona? In a nutshell, a buyer persona is a profile that represents... [...]

This is a reminder for the Adweek webinar to be held on September 11, 2024. Marketing with Generative AI enables personalized content creation at scale, enhancing customer engagement by tailoring messages to individual preferences. It also streamlines campaign development, allowing marketers to quickly adapt strategies based on real-time data and insights. Adweek is hosting a webinar ‘The Future of Marketing With Gen AI’ on Wednesday, September 11, 2024, at 1.00 pm ET. The Adweek team says, “Join SAS leaders to discover how businesses are preparing to invest in gen AI for their... [...]

As people demand more transparency and control over their data, the trade-off between privacy and performance is a challenge for today’s marketers. Adweek is hosting a webinar ‘Yes, Privacy and Performance Can Co-Exist’ on Wednesday, September 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how marketers can maximize the impact of their first-party data while collaborating in privacy-preserving ways from leaders at Snap, Booking.com, and Snowflake. You’ll find out: How Booking.com built a comprehensive picture of campaign performance with Snap and Snowflake, setting... [...]

Influencer marketing leverages trusted voices to reach targeted audiences, increasing brand awareness and credibility. It drives authentic engagement, making products more relatable and appealing to potential customers. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How To Become The #1 Influencer In Your Industry’. The HubSpot team says, “Can Alex Lieberman become the Lenny Ratchiskiy of marketing in the next year? 🤔 Kipp and Kieran offer a deep... [...]

Relationships in marketing foster trust and loyalty, leading to long-term customer retention. Building strong connections with customers enhances brand credibility and drives sustainable business growth. MOZ has published the latest Whiteboard Friday video ‘Turn Marketing Into Meaningful Relationships’ featuring Meghan Pahinui. The MOZ team says, “Hey everybody, Navah Hopkins from Optmyzr here, and I am thrilled to bring you a Whiteboard Friday on one of my biggest passion topics — turning your offering into helping people. Because let’s... [...]

This is a reminder for the Adweek webinar to be held on September 10, 2024. AI-powered segmentation leverages machine learning algorithms to accurately divide images or data into meaningful sections, improving precision in tasks like medical imaging or marketing analysis. This technology enhances efficiency by automating complex classification processes, making it essential in various industries. Adweek is hosting a webinar ‘A Marketer’s Guide to AI-Powered Segmentation’ on Tuesday, September 10, 2024, at 1.00 pm ET. The Adweek team says, “Segmentation is a powerful tool for... [...]