A topic cluster is a content strategy where a central pillar topic is linked to related subtopics through interlinked pages, enhancing SEO. This structure helps organize content, improve navigation, and boost search engine authority. MOZ has published the latest Whiteboard Friday video ‘How To Do Comprehensive Research for Your Topic Cluster’ featuring Chima Mmeje. The MOZ team says, “In this week’s episode of Whiteboard Friday, Chima walks through what you can do before, during, and after your research process to ensure you’re creating... [...]

Facebook and Instagram Ads updates introduce advanced AI-driven tools for precise targeting and personalized ad experiences. These updates also include improved audience insights and interactive formats to enhance engagement and drive conversions. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know’ featuring Tara Zirker. This episode covers the following: Why Marketers Should Reconsider... [...]

With more and more brands taking their digital marketing campaigns in-house every day, agencies are facing a major turning point. This shift represents a huge opportunity for agencies to redefine their value in the marketplace—and connected TV can help. Adweek is hosting a webinar ‘Make CTV Your Competitive Advantage’ on Tuesday, December 3, 2024, at 1.00 pm ET. The Adweek team says, “Discover why agencies are uniquely positioned to benefit from the rise of CTV and how they can turn it into a competitive advantage for both themselves and their brand clients. You’ll... [...]

The advancements in predictive and generative AI over the last few years have cemented AI as the “next big thing”—a shiny toy that promises to revolutionize everything. Adweek is hosting a webinar ‘Craft a Quality AI Marketing Strategy That Goes Beyond the Hype’ on Wednesday, November 20, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to ensure AI is enhancing your marketing, rather than overpowering it, allowing you to better understand your customers and create higher performing campaigns, with leaders at Epsilon and guest Forrester. You’ll find out: What... [...]

This is a reminder for the Adweek webinar to be held on November 14, 2024. When it comes to advertising on the big screen, your campaigns are only as effective as the creatives you’re tying to your audience’s favorite TV content. Adweek is hosting a webinar ‘Create Emotional Connections with CTV Viewers’ on Thursday, November 14, 2024, at 1.00 pm ET. The Adweek team says, “Discover how tapping into emotional connections and understanding the complete viewer experience is changing the CTV advertising landscape with a panel of leaders including Pete Crofut, VP of business... [...]

This is a reminder for the Adweek webinar to be held on November 13, 2024. In 2024, consumer trends are driven by a growing demand for personalized, sustainable products and seamless digital experiences. Consumers are increasingly valuing brands that prioritize ethical practices and innovative, tech-driven solutions. Adweek is hosting a webinar ‘The 2025 Consumer Trends Report’ on Wednesday, November 13, 2024, at 1.00 pm ET. The Adweek team says, “Get exclusive insights from the research from leaders at My Code, Ovative, and DISQO. You’ll find out: Strategies for brands... [...]

This si a reminder for the Adweek webinar to be held on November 12, 2024. With millions of dollars spent in mere seconds, Big Game ads are one of the most significant investments a brand can make. Adweek is hosting a webinar ‘Maximize the Impact of Your Big Game Ad Spend’ on Tuesday, November 12, 2024, at 1.00 pm ET. The Adweek team says, “Discover strategies and insights to help ensure every advertising dollar counts from Caitlyn Banowsky, media principal at Lerma, and Ericka Podesta McCoy, CMO at Resonate. You’ll find out: How Lerma allocates and manages multi-million... [...]

Marketing psychology explores how psychological principles influence consumer behavior. It leverages insights into human emotions, desires, and decision-making to create strategies that resonate with audiences and drive engagement. MOZ has published the latest Whiteboard Friday video ‘7 Psychology-Backed Reasons Why People Buy’ featuring Tasmin Lofthouse. The MOZ team says, “In this episode of Whiteboard Friday, Tasmin dives into the world of psychology. She shares mental models to use in your content to better connect with your target audience,... [...]

Post-campaign data analysis evaluates the effectiveness of a marketing campaign by assessing metrics like engagement, conversion rates, and ROI. It provides insights that help refine future strategies, optimize budget allocation, and enhance audience targeting. MarTech contributor Greg Kihlstrom has published an article on using post-campaign data to improve your marketing. He says, “The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies. Without learning from past efforts, meaningful improvement is impossible. We’ll cover... [...]

The Profitable Blogging Power Pack is a comprehensive digital product designed to help bloggers of all experience levels master the art of blogging, drive traffic, and monetize their efforts. For just $15, this bundle provides in-depth knowledge on setting up, managing, and scaling a successful blog. It also includes free marketing tools and practical step-by-step guidance for achieving long-term success. With six power-packed eBooks covering various aspects of blogging and growth, there’s something here for anyone looking to build a profitable online presence through blogging. Whether you... [...]