Semrush has published a new video ‘9 Things to Remove From Your Website in 2025’. The Semrush team says, “This video breaks down some of the most common website issues that could be damaging your SEO and frustrating visitors. From outdated content to poor user experience, we’ll show you how to identify and fix these problems to create a new content marketing strategy that drives traffic and conversions. We discuss the impact of low-quality content, why keeping blog post dates can actually build trust, and how tools like Semrush can help you identify and improve underperforming... [...]

Improving blog performance is essential for attracting and retaining readers while boosting search engine rankings. Enhanced performance through faster loading times, quality content, and SEO optimization drives higher traffic and engagement. Convince & Convert contributor Gini Roberts has published an article featuring useful strategies to improve blog performance. She says, “Spending more time (4+ hours), and writing longer articles, yields significantly greater results.  The research found that the bloggers who average 2000+ words per article are far more likely to report “strong... [...]

SEO data is crucial for understanding how users find and interact with a website, helping businesses optimize content for better visibility and rankings. It provides insights into keywords, traffic sources, and user behavior, driving informed marketing strategies. The latest The SERP’s Up SEO podcast episode is titled ‘Can you have TOO much SEO data?’. The Wix team says, “Can you have too much of a good thing? SEOs and marketers often rely on data – but is it too much sometimes? Wix’s Mordy Oberstein and Crystal Carter tackle the paradox... [...]

Effective landing pages are crucial for converting visitors into leads or customers by delivering targeted messages and clear calls to action. They help drive engagement, reduce bounce rates, and improve marketing campaign success. Digital Marketing Depot has published a new report titled ‘5 landing page examples’. The DMD team says, “To celebrate five years and 1,000+ landing pages designed and built in Unbounce, Ricardo Baziotti, Creative Director at V4 Company, shares his top five designs—each a standout in conversion-centered design. His approach shows how agencies can... [...]

Adweek is hosting a webinar ‘Do Big Game Ads Really Change the Game for Brands?’ on Wednesday, February 12, 2025, at 1.00 pm ET. The Adweek team says, “Big game ads are the most anticipated commercials of the year, but do they actually influence consumer perception and drive brand consideration? Real-time survey technology can demonstrate the immediate impact of these ads on brand affinity. Discover data-driven insights that go beyond subjective opinions to show whether these ads deliver measurable results with Nativo’s VP of content, strategy and insights, Greg Friend.... [...]

Digital Marketing Depot has published a new report titled ‘Conversion Benchmark Report 2024’. The DMD team says, “Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients. Based on 57 million conversions and 41,000 landing pages, it sets benchmarks for nine industries including financial services, healthcare, and education. This data helps agencies pinpoint what works, refine campaigns, and drive higher conversions. Whether you’re optimizing for clients or pitching new campaigns, this report helps... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Facebook Content Strategy 2025: What’s Actually Working Right Now’ featuring Mari Smith. This episode covers the following: Why Your Business Should be Active on Facebook Organic Facebook Content: Updates and Tips Facebook Professional Mode: Updates and Tips Facebook Analytics and Data: Updates and Tips Facebook AI: Updates and Tips. Social Media Examiner  [...]

AI in marketing empowers businesses with data-driven insights, personalization, and automation, enhancing customer experiences and decision-making. It optimizes campaigns by predicting trends and targeting audiences more effectively. Digital Marketing Depot has published ‘Building the AI feedback loop for PPC’. The DMD team says, “The power of AI in marketing is no longer just hype. It’s a real, transformative force capable of driving results that most would kill for, especially when it comes to paid campaigns. Today’s AI tools promise smarter campaigns, streamlined targeting,... [...]

Marketing leadership trends emphasize data-driven decision-making, personalization, and digital transformation. Modern leaders focus on innovation, collaboration, and customer-centric strategies to drive business growth. HubSpot contributor Erica Santiago has published an article featuring the marketing leadership report. She says, “To help you create a powerful and agile strategy for 2025, we‘ve surveyed 720+ marketing executives on the biggest challenges, opportunities, and trends ahead of us. We also got insight from top marketing leaders. Let’s dive in. Top Marketing Leadership... [...]

2024 was a year of dizzying changes in adtech: Google’s back-and-forth on identifier deprecation, Chrome’s potential breakoff and ongoing anti-trust issues, increased fragmentation and wasted ad spend, and an AI boom. Adweek is hosting a webinar ‘Turn 2024 Marketing Challenges Into 2025 Wins’ on Wednesday, February 5, 2025, at 1.00 pm ET. The Adweek team says, “Discover how the marketing ecosystem shifted in 2024, including lessons to help brands build strategies that can withstand industry headwinds well into 2025 and beyond, with guest speaker Nikhil Lai, senior... [...]