This is a reminder for the CMI webinar to be held on July 25, 2024. The Authority Market focuses on establishing a business or individual as a leading expert in their field to build trust and credibility. This approach enhances brand reputation and drives long-term customer loyalty and engagement. Content Marketing Institute is hosting a webinar ‘The Authority Market: How Marketing Leaders Become CEOs’ on Thursday, July 25, 2024, at 2.00 pm ET. The CMI team says, “Join Ryan Brock, Chief Solution Officer at DemandJump for a look into how to shift from depending on the traditional... [...]

Using AI for knowledge creation accelerates the research process by analyzing vast amounts of data to generate new insights and innovative solutions. AI can also enhance content generation, making it more efficient and tailored to specific audiences or needs. Adweek is hosting a webinar ‘AI Is The Solution To Media’s Knowledge Crisis’ on Wednesday, August 28, 2024, at 1.00 pm ET. The Adweek team says, “Get actionable insights and detailed examples of how media companies and agencies are using AI to manage knowledge and foster collaboration and innovation from Qatalog founder... [...]

Influencer marketing leverages the reach and credibility of social media influencers to promote products or services to their followers. This strategy can significantly boost brand awareness and drive sales by tapping into the influencer’s established trust and rapport with their audience. The latest ‘Masters in Marketing’ video is titled ‘How to Master Influencer Marketing in 2024’. The MiM team says, “Ready to take your influencer game to the next level? In today’s video, we’re... [...]

Incorporating humor into your writing can make your content more engaging and relatable, capturing the reader’s attention and enhancing their overall experience. It can also help to convey complex ideas more effectively by breaking them down with lightheartedness and wit. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Embracing Humor in Your Writing: The Funny Side of Business’ featuring Lianna Patch. This episode covers the following: Why Marketers... [...]

This is a reminder for the CMI webinar to be held on July 24, 2024. In 2024, the state of marketing is characterized by a strong emphasis on personalized customer experiences and data-driven strategies. Advances in AI and automation are enabling more precise targeting and enhanced engagement across multiple digital platforms. Content Marketing Institute is hosting a webinar ‘ The State of Marketing to Marketers 2024’ on Wednesday, July 24, 2024, at 2.00 pm ET. The CMI team says, “The Content Marketing Institute (CMI) conducted research to uncover these insights, and we’re excited... [...]

Growing a YouTube channel requires consistent, high-quality content that engages and retains viewers, combined with effective use of SEO to enhance discoverability. Building a community through regular interaction with your audience and leveraging social media for promotion can also significantly boost growth. The latest ‘Masters in Marketing’ video is titled ‘How to Start & Grow a Youtube Channel using Evergreen Videos’. The MiM team says, “In this video, we’ll dive into the secret... [...]

Hiring staff for a marketing agency can be challenging due to the need for a blend of creative and analytical skills, making it hard to find candidates who excel in both areas. Additionally, the fast-paced nature of the industry requires employees who can quickly adapt to new trends and technologies, further complicating the recruitment process. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Interview, Hire, and Fire Marketing Agency Staff’ featuring Karen Hite. This... [...]

Google API leaks refer to incidents where sensitive data is unintentionally exposed through misconfigured or vulnerable API endpoints, potentially compromising user privacy and security. Such leaks can result from inadequate authentication, improper permissions, or insecure coding practices, highlighting the need for rigorous security measures in API management. MOZ has published the latest Whiteboard Friday video ‘Testing Ideas From the Google API Leaks’ featuring Will Critchlow. The MOZ team says, “How do we know what is and what isn’t a Google... [...]

Cross-platform measurement is the process of evaluating and analyzing data from multiple digital platforms to understand overall performance and user behavior. It enables comprehensive insights by integrating metrics from various sources, facilitating better decision-making and strategy optimization. Digital Marketing Depot has published an ebook ‘Cross-platform measurement: Playbook 2024’. The DMD team says, “Dive into the world of brand lift and learn why it’s crucial for your marketing success. This playbook provides you with expert insights and best practices from... [...]

The future of digital advertising lies in personalized, data-driven strategies that cater to individual preferences and behaviors. As technology advances, AI and machine learning will play pivotal roles in creating highly targeted and immersive ad experiences. Digital Marketing Depot has published an ebook ‘The Future of Digital Advertising: Your Paid Media Playbook for 2024’. The DMD team says, “Which digital advertising plays will your brand run in the coming year? Changes in consumer behavior, the regulatory environment and the paid media landscape in general are forcing... [...]