Semrush has published a new video ‘The Most Powerful SEO Secret Smart Businesses Are Using Right Now’.The Semrush team says, “This video walks through why this digital marketing shift matters more than ever, especially with AI tools like ChatGPT, Bard, Perplexity, and DeepSeek serving up direct answers to user questions and queries. Even OpenAI’s SearchGPT recently launched for all users, including free. Traditional search engine optimization still plays a role, but GEO adds a new layer that positions your brand within AI-generated recommendations. That means you can keep... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘I Built 2 AI Assistants That Made Me 10x More Productive | Step-by-Step Guide’.This episode covers the following:Organizing Workflow with AI AssistantsAutomating AI Meeting TranscriptsProject Management and Meeting Notes ToolEffective Project Assistant ToolCustom GPTs for Meeting AnalysisChatGPT vs. Claude: AI Comparison.HubSpot [...]

Digital Marketing Depot has published a new report titled ‘Mastering US opt-out requirements: A practical guide for marketers’.The DMD team says, “US privacy laws are constantly evolving, and staying compliant with opt-out requirements can feel overwhelming. But with the right approach, managing consent preferences can be simple and even enhance your marketing efforts. This eBook will show you how to navigate opt-out regulations with ease.Insights include:How to centralize and streamline opt-out management across multiple channels.Practical steps to simplify compliance and... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘OpenAI’s Deep Research Tool DESTROYS Google Gemini’.This episode covers the following:OpenAI Unveils “Deep Research” AgentAI-Powered Prompt Writing HackAI-Driven Tech Company AnalysisGoogle Gemini’s Seamless Integration Google Gemini’s Research Advantage Deep Research: A Comprehensive Tool.HubSpot [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How We’re Pivoting Our Marketing: Behind the Scenes’ featuring Dan Sanchez.This episode covers the following:Industry and Marketing ChallengesContent Creation and SEOEmail Marketing IssuesPodcast Strategy and RepurposingAI Bot and Long-Form ContentAffiliate Program and Event Promotion.Social Media Examiner [...]

Marketing measurement is crucial for tracking performance, optimizing strategies, and maximizing ROI through data-driven insights. It helps businesses refine campaigns, allocate budgets effectively, and enhance customer engagement.Adweek is hosting a webinar ‘The Future of Measurement: Create Meaningful Difference to Drive Brand Growth’ on Thursday, February 27, 2025, at 1.00 pm ET.The Adweek team says, “Get insights from Kantar, LinkedIn and Coach experts, who will discuss how to build effective media campaigns that drive desired brand outcomes. You’ll find out how... [...]

Facebook is a powerful marketing platform that enables businesses to reach targeted audiences through ads, posts, and engagement tools. Its analytics and customization features help optimize campaigns, drive brand awareness, and boost conversions.Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Content Marketing Strategies for 2025: A Framework for Success’ featuring Mari Smith.The SME team says, “Explore Facebook changes with Social Media Examiner... [...]

This is a reminder for the Adweek webinar on February 12, 2025.Adweek is hosting a webinar ‘Do Big Game Ads Really Change the Game for Brands?’ on Wednesday, February 12, 2025, at 1.00 pm ET.The Adweek team says, “Big game ads are the most anticipated commercials of the year, but do they actually influence consumer perception and drive brand consideration? Real-time survey technology can demonstrate the immediate impact of these ads on brand affinity.Discover data-driven insights that go beyond subjective opinions to show whether these ads deliver measurable results... [...]

Marketing has been a roller-coaster ride these past few years, marked by chaos and unpredictability — especially when it comes to data-driven strategies. In 2025, brands need to rethink how they connect with audiences if they want to thrive.Digital Marketing Depot has published a new report titled ‘2025 Audience Strategy Guide’.The DMD team says, “The 2025 Audience Strategy Guide breaks down seven essential steps marketers must take to adapt to changing dynamics and drive results.Inside the audience strategy guide:How to leave outdated data tactics in the rearview and... [...]

Regular WordPress maintenance and management ensure optimal performance, security, and user experience. Updating plugins, monitoring security, and optimizing speed help prevent issues and keep the site running smoothly.Neil Patel has published a guide featuring the list of best WordPress maintenance and management services.He says, “Running a website is hard work, isn’t it? I can relate.There are so many areas to focus on, from content creation to admin to maintaining a site via updates. Then, there’s overall performance and user experience. And I’ve got to mention AI and its integrations... [...]