New research from DISQO suggests that sports marketers need to embrace cross-platform campaigns that connect with fans on a deeper level. Adweek is hosting a webinar ‘What’s Changing in Sports Marketing’ on Thursday, September 12, 2024, at 1.00 pm ET. The Adweek team says, “Get insights from the report, including how brands can leverage multi-channel strategies to maximize engagement, with leaders from Fubo, Causal IQ, and DISQO. You’ll find out: How to create seamless viewer experiences across multiple devices Effective strategies for leveraging data to optimize ad placements New... [...]

This is a reminder for the Adweek webinar to be held on August 21, 2024.  Content marketing measurement involves tracking and analyzing key metrics like engagement, conversions, and ROI to assess the effectiveness of content strategies. It provides insights into audience behavior and helps refine content approaches for better performance and outcomes. Adweek is hosting a webinar ‘Elevate Your Content Marketing Measurement’ on Wednesday, August 21, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to go above and beyond basic metrics to understand true engagement and consideration... [...]

Content Marketing Institute has published a new video ‘AI’s Influence on Influencer Decision-Making’. The CMI team says, “Investments in influencer marketing are skyrocketing, but how do brands know if they’re choosing the right promotional partners? A new article in The New York Times points to the use of AI tools to grade social media influencers on the brand-friendliness of their content. Robert Rose sees this as a sign that developing a framework and measurement strategy for influencer programs will be a meaningful challenge for brands in the months ahead.” Content... [...]

Links play a crucial role in improving organic search results by signaling content relevance and authority to search engines, thus boosting a site’s ranking. High-quality backlinks from reputable sources enhance credibility, driving more traffic and improving visibility in search engine results pages (SERPs). MOZ has published the latest Whiteboard Friday video ‘How Links Impact Organic Results and Local Packs’ featuring Joy Hawkins. In this episode, Joy talks about the world of link building as it pertains to local SEO, specifically touching... [...]

This is a reminder for the Adweek webinar to be held on August 20, 2024.  Data infusion in marketing involves integrating diverse data sources into marketing strategies to create more personalized and effective campaigns. By leveraging real-time data, businesses can enhance customer insights and optimize decision-making processes, leading to improved engagement and ROI. Adweek is hosting a webinar ‘Reinvigorate Your Marketing With a Data Infusion’ on Tuesday, August 20, 2024, at 1.00 pm ET. The Adweek team says, “Explore how to determine what data will drive the best outcomes... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Decoding The Fall Of Traditional Marketing In 10 Minutes’. This episode covers: Frustration with ecosystem, superhero syndrome, inspiring independence. What Gary wants to change in marketing. A diverse range of target demographics for marketing. HubSpot  [...]

Email marketing welcome sequences are crucial for making a strong first impression, nurturing new subscribers by providing valuable content, and building brand loyalty. They set the tone for future interactions, significantly boosting engagement and conversion rates. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Creating Winning Email Marketing Welcome Sequences’ featuring Tyler Cook. This episode covers the following: Why Marketers Should Focus on Email... [...]

Generative AI refers to models that create new content, such as text, images, or music, by learning patterns from existing data. It powers applications like text generation, art creation, and deepfake technology, revolutionizing how creative tasks are approached. Digital Marketing Depot has published ‘The Enterprise CMO’s Guide to Adopting Generative AI’. The DMD team says, “Navigate the rapidly evolving landscape of marketing-specific AI tools with our comprehensive guide. Discover essential questions to ask when evaluating GenAI solutions: Integration with existing... [...]

AI-powered segmentation leverages machine learning algorithms to accurately divide images or data into meaningful sections, improving precision in tasks like medical imaging or marketing analysis. This technology enhances efficiency by automating complex classification processes, making it essential in various industries. Adweek is hosting a webinar ‘A Marketer’s Guide to AI-Powered Segmentation’ on Tuesday, September 10, 2024, at 1.00 pm ET. The Adweek team says, “Segmentation is a powerful tool for marketers that shouldn’t be overlooked, but understanding the role that AI... [...]

Content Marketing Institute is hosting a webinar ‘MasterTHIS: Content Strategy’ on Wednesday, August 21, 2024, at 1.00 pm ET. The CMI team says, “It’s the second half of the year. How’s your content strategy performing? If you’re like many marketers, your strategy has been collecting dust in an electronic file since the beginning of the year. Let’s get together on August 21 and 28 to check our strategies, workflows, and performance to put some new life into those plans. You might find a little strategy tune-up is in order. Join us to learn: Strategies to scale your... [...]