IM NewsWatch has taken Overnight Rankings to The Proving Ground. This a report of our findings. If you want to have marketing success, the basic principle successful marketers use is “enter into the conversation in your audience’s mind.” In a chapter titled “Minds Don’t Change”, in his book, The New Positioning, Jack Trout gives example after example of marketing campaigns that were intended to change the way people think. Most multi-million dollar campaigns taking this approach were failures. Solo entrepreneurs and small businesses can’t afford multi-million... [...]

Hans Peter Jeschke (known among friends as HP) was looking for a way to make a good return on a small investment of time. He settled on affiliate marketing, and took action. Here’s what he did: On August 14, Jeschke spent about 20 minutes setting up an ad campaign. Then, he spent $1.19 on advertising. The result was that he earned $40.20 in less than a day. Well, this intrigued him, so he did it again. He set up 3 more campaigns. In less than 3 weeks, he brought in $611.62 in income from only $67 in advertising. He was surely onto something, maybe something very big. He has written down all... [...]

The American Marketing Association (AMA) is  hosting a webinar with Tom Sather on Thursday, September 11 at 12.00 pm CDT. The topic of the webinar is “Master Your Email Marketing: 10 Secrets from Top Retailers”. AMA team says, “You’ll learn: ​What your subscriber data is “telling” you about your email optimization strategy What steps top retailers take for best-in-class deliverability The best – and worst – email campaigns for open and read rates How mobile technology should change your email strategy How to personalize your emails and win market share And Much... [...]

eMarketer team says, “The webinar will address these key questions: How much will holiday ecommerce and overall sales grow? Is mobile eclipsing desktop in ecommerce? Are beacons and visual search ready for primetime? Will supply chain troubles plague retailers again this year?”. Webinar Details Organizer:  eMarketer Key Speaker: Yori Wurmser Topic: Holiday Shopping 2014—Online Trends and Forecast Day/Date: Thursday, September 18 Time: 1.00 pm ET – Time Zone Converter Register for webinar details. ‘Holiday Shopping 2014—Online Trends and Forecast’ Webinar  [...]

Matt Bacak is no stranger to IM NewsWatch readers. Over the years we have run many stories about him. Besides being a very successful online marketer, he is a trainer and a product developer. He has just released a new training program he calls his Secret Sauce. It’s a 2+ hour video conversation with Lee Collins in which they explain some of the missing elements in most marketing campaigns that are actually critical for best results. In this conversation they work through strategies that, Bacak says, “work in any market from information marketing to Wall Street, and to the lucky few... [...]

Video Experts, Matt Houghton and Todd Gross, have a new training course, Incredible Green Machine. Green screen technology, long used in TV, gives you a lot of flexibility in your videos. You can place your speaker (you or a paid representative) in front of a famous landmark, in front of a bank of TVs (like some TV anchors), a podium or anything else that fits your need. The Incredible Green Machine shows you: How to set up your virtual studio(s) using different scenes What kind of videos to make to stand out from the crowd How to get the most advantage from the videos you make. In this complete... [...]

This is a reminder for the eMarketer’s B2B Content Marketing Ad webinar on September 4. eMarketer team says, “We’ll address these key questions: Are B2B marketers too focused on leads? How can marketers achieve soft goals like branding—and measure success? Are intangibles as much a part of sales conversions as lead generation? Will budgets be cut if satisfaction doesn’t improve?“. Webinar Details Organizer:  eMarketer Key Speaker: Mike Hudson Topic: B2B Content Marketing—It’s Not Just Lead Gen Day/Date: Thursday, September 4 Time: 1.00 pm ET – Time Zone... [...]

Of all the things that can improve an online marketing campaign, sales videos are probably right near the top. We just watched the free Video Sales Letter training that Mark Thompson and Matt Callen released today. Thompson does the talking, although this is based on the experience of both of them. Most marketers aren’t using video sales letters at all, and many of those who do, don’t use them well. Thompson says that even non-expert marketers who aren’t good copywriters, either, can boost conversion rates with video sales letters. In fact, Thompson says that when he learned... [...]

Webinar Details Organizer:  John Chow Speaker: Tim Paige Topic: Rapid Listbuilding 2.0 Day/Date: Thurday, September 11 Time: 6.00 pm EST – Time Zone Converter Register for webinar details. ‘Rapid Listbuilding 2.0’ Webinar  [...]

The ‘Business 2 Community’ team says, “To turn business buyers into long-term loyal customers, marketers must mature their content marketing practices to produce relationship-building, useful information. Forrester teamed up with the Business Marketing Association (BMA) and the Online Marketing Institute (OMI) to benchmark the maturity of business-to-business (B2B) content marketing efforts of 113 marketing professionals. We found the vast majority are in the early stages of assembling a content strategy and executing against it. Only 4% are true masters of content marketing. From examples... [...]