MarketingSherpa’s “Optimizing for Multiple Personas: How a recent test “broke the rules” of optimization and drove a 331% conversion lift” webinar replay is available. MarketingSherpa team says, “Managing your messaging for multiple buyer personas becomes a difficult undertaking when conversion optimization principles often call for focusing on a single customer type. So, what is the most effective approach to copywriting and design when you have customers with a variety of needs and interests? In this Web clinic, Jon Powell, Senior Manager of Research and Strategy,... [...]

As you know, video is the most popular content on the Internet. It makes sense: •It’s an effective communication platform, •It’s perfect for delivering sales presentations, •Search Engines (especially, Google) rank it highly, •YouTube is more popular with the general public than ever, etc. In addition, marketers like it more and more because it’s also easier than ever to create and use videos. Actually, that very fact, the proliferation of tools and services, leads to “analysis paralysis” among marketers. What tools, processes and services should we use to create... [...]

This is our last chance to tell you about Website Magazine’s webinar on Thursday, October 31 at 2.00 pm ET. The topic of the webinar is “Ten New Rules for SEO Success Today”. The ‘Website Magazine’ team says, “Learn SEO strategies that companies of all sizes can use to increase site visibility, increase the number of visitors coming to their site, and most importantly – improve conversion rates. The rules change constantly; this webinar will bring you up to date on best practices for SEO in today’s rapidly evolving world. Join Martin Laetsch, Director of Online... [...]

Sean Mize just released a new offer that has 24 of his training products (actually, 25; he includes a bonus) for one small price. Brand New Multi-WSO Package – 24 WSOS for the Price of 1. Here’s a partial list of what you are getting: WSO #1: Determining What Your Market Wants to Buy WSO #2: Fast Product Creation WSO #3: One Hour Sales Letter Creation WSO #4: How to Drive Traffic WSO #6: Multiple Product Funnel – How to Create a Complete Product Funnel in Your Business – An Amazing Overview WSO #11: How to Design a Squeeze Page That Actually Converts WSO #16: How to Write... [...]

This is our last chance to remind you about StrongView’s webinar on Wednesday, October 30 at 2.00 pm EDT. The topic of the webinar is “Cross-Channel Strategies for Understanding and Engaging Your Customer Across All Touchpoints”. The StrongView team says, “Are you marketing in the now? Sounds New Age, but it’s what consumers expect of the brands they love. Marketers are constantly seeking the perfect time and place to reach their customers, yet they keep coming up against the same hurdle: each customer has a different perfect time and channel, and it’s continuously... [...]

This is our last chance to tell you about Mari Smith’s webinar on Wednesday, October 30 at 5.00 pm EST. The topic of the webinar is “Facebook Ads: 10 Steps to Get More Fans, Leads & Profits!”. Smith says, “Are you frustrated with trying to figure out exactly how ads work on Facebook? Have you tried to boost your Facebook Page posts and gotten little response, basically wasting your money? Are you confused by Facebook’s ad choices and terminology? Do you find yourself wishing there was a better way to reach your target audience on Facebook? Check this out! FINALLY,... [...]

This is our last chance to tell you about Business 2 Community’s webinar on Wednesday, October 30 at 2.00 pm ET. The topic of the webinar is “Creating Content to Fuel Pipeline”. The ‘Business 2 Community’ team says, “90% of the content in the world today has been created in the last two years alone. Buyers today are empowered. The web provides them with instant information gratification. They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few clicks. Meanwhile, social media encourages them to share and compare, while mobile devices... [...]

Mari Smith is hosting a webinar on Wednesday, October 30 at 5.00 pm EST. The topic of the webinar is “Facebook Ads: 10 Steps to Get More Fans, Leads & Profits!”. Smith says, “Are you frustrated with trying to figure out exactly how ads work on Facebook? Have you tried to boost your Facebook Page posts and gotten little response, basically wasting your money? Are you confused by Facebook’s ad choices and terminology? Do you find yourself wishing there was a better way to reach your target audience on Facebook? Check this out! FINALLY, you’ll discover the exact steps to... [...]

This is our second chance to remind you about MarketingProfs’ seminar with Harry Gold on Thursday, November 7 at 12.00 pm ET. The topic of the seminar is “Social Success: Tips for Integrating Social Media into Your Marketing Mix”. MarketingProfs team says, “Let’s face it, most companies will never have a million Facebook likes or Twitter followers. And that’s okay. Social media marketing needs to be about more than collecting likes and followers and hoping all your posting and tweeting yields an ROI. It needs to be about integrating current social tactics into... [...]

Tom Yevsikov has received over 300 opt-ins per day. His method, he says, is unique. • No Solo ads • No PPC • Blogging • Guest posting • Forum posts Without doing any of these things (he tried them, but soon gave them up), he consistently builds his list. How? Well, a clue is that he uses free traffic, but avoids freebie-seekers. And these are people in a buying frame of mind. That’s important, because a list of buyers is much more valuable than a list of freebie seekers. So he uses free traffic to get hundreds of buyers daily, without spending a dime to get them. Yevsikov has produced... [...]