This is a reminder for AMA’s Email Marketing webinar scheduled on September 11. The American Marketing Association (AMA) is  hosting a webinar with Tom Sather on Thursday, September 11 at 12.00 pm CDT. The topic of the webinar is “Master Your Email Marketing: 10 Secrets from Top Retailers”. AMA team says, “You’ll learn: ​What your subscriber data is “telling” you about your email optimization strategy What steps top retailers take for best-in-class deliverability The best – and worst – email campaigns for open and read rates How mobile technology should... [...]

No, not your grocery list, your mailing list. You need one for long-term marketing success. IM NewsWatch has been building its mailing list since 2006, over 8 years. There are people who have been reading our news since the beginning. If you want your business to last this long, you need a list of email addresses for people who have chosen to opt in to get mail from you. Once your list is started, it’s not too hard to keep growing it. But if you are new to list building, you may need some help. Reed Floren is announcing a beginner’s giude for building a list today, called (what else?)... [...]

The ‘Business 2 Community’ team says, “One of the common frustrations among B2B marketers is that their blog posts aren’t doing what they’re supposed to be doing: generating new leads. You can get 100,000 visitors every day, but it doesn’t matter if only 1 of them converts into a lead. But, with the right execution, even companies in “less exciting” industries can transform their blog into a magnet for new leads. In this webinar, we’ll help you understand all the basic principles behind business blogging from creating a content experience that serves your business goals to... [...]

If you want to build an affiliate marketing business (especially in the IM niche), you need to make some sales for the product owner. This requires: • Recognizing a money-making product when you see one so you can actually earn commissions • Building a relationship with your list, so they trust you and buy on your recommendation • • Writing emails to your list (and especially subject lines) that stand out in their inbox • Building relationships with product makers so you get on the inside track. Well, that is what you need. Affiliate Underdog shows you how it’s done. Usually... [...]

IM NewsWatch has taken Overnight Rankings to The Proving Ground. This a report of our findings. If you want to have marketing success, the basic principle successful marketers use is “enter into the conversation in your audience’s mind.” In a chapter titled “Minds Don’t Change”, in his book, The New Positioning, Jack Trout gives example after example of marketing campaigns that were intended to change the way people think. Most multi-million dollar campaigns taking this approach were failures. Solo entrepreneurs and small businesses can’t afford multi-million... [...]

Hans Peter Jeschke (known among friends as HP) was looking for a way to make a good return on a small investment of time. He settled on affiliate marketing, and took action. Here’s what he did: On August 14, Jeschke spent about 20 minutes setting up an ad campaign. Then, he spent $1.19 on advertising. The result was that he earned $40.20 in less than a day. Well, this intrigued him, so he did it again. He set up 3 more campaigns. In less than 3 weeks, he brought in $611.62 in income from only $67 in advertising. He was surely onto something, maybe something very big. He has written down all... [...]

The American Marketing Association (AMA) is  hosting a webinar with Tom Sather on Thursday, September 11 at 12.00 pm CDT. The topic of the webinar is “Master Your Email Marketing: 10 Secrets from Top Retailers”. AMA team says, “You’ll learn: ​What your subscriber data is “telling” you about your email optimization strategy What steps top retailers take for best-in-class deliverability The best – and worst – email campaigns for open and read rates How mobile technology should change your email strategy How to personalize your emails and win market share And Much... [...]

eMarketer team says, “The webinar will address these key questions: How much will holiday ecommerce and overall sales grow? Is mobile eclipsing desktop in ecommerce? Are beacons and visual search ready for primetime? Will supply chain troubles plague retailers again this year?”. Webinar Details Organizer:  eMarketer Key Speaker: Yori Wurmser Topic: Holiday Shopping 2014—Online Trends and Forecast Day/Date: Thursday, September 18 Time: 1.00 pm ET – Time Zone Converter Register for webinar details. ‘Holiday Shopping 2014—Online Trends and Forecast’ Webinar  [...]

Matt Bacak is no stranger to IM NewsWatch readers. Over the years we have run many stories about him. Besides being a very successful online marketer, he is a trainer and a product developer. He has just released a new training program he calls his Secret Sauce. It’s a 2+ hour video conversation with Lee Collins in which they explain some of the missing elements in most marketing campaigns that are actually critical for best results. In this conversation they work through strategies that, Bacak says, “work in any market from information marketing to Wall Street, and to the lucky few... [...]

Video Experts, Matt Houghton and Todd Gross, have a new training course, Incredible Green Machine. Green screen technology, long used in TV, gives you a lot of flexibility in your videos. You can place your speaker (you or a paid representative) in front of a famous landmark, in front of a bank of TVs (like some TV anchors), a podium or anything else that fits your need. The Incredible Green Machine shows you: How to set up your virtual studio(s) using different scenes What kind of videos to make to stand out from the crowd How to get the most advantage from the videos you make. In this complete... [...]