MarketingSherpa’s “Email Optimization: A discussion about how A/B testing generated $500 million in donations” webinar replay is available. MarketingSherpa team says, “In this webinar, you’ll hear from Amelia Showalter, who headed the email and digital analytics teams for President Barack Obama’s 2012 presidential campaign. Showalter discussed with Daniel Burstein, Director of Editorial Content, MECLABS, how the team maintained a breakneck testing schedule for its massive email program. Take an inside look at the campaign headquarters, detailing the thrilling... [...]

Experian is hosting a webinar on Thursday, July 18 at 2.00 pm EDT. The topic of the webinar is “A Mobile Calling: Leveraging mobile insights to inform the marketing mix”. Experian team says, “Reaching today’s hyper-connected consumer requires a strong, data-driven mobile plan. During this webinar, learn the latest research findings from two new mobile services – Simmons Connect and Hitwise Mobile – both of which provide marketers with the insights they need to identify their mobile consumers’ attitudes and behaviors. The webinar will also cover how mobile... [...]

Joe Puma and Charles Kidd have just released this training on how to imrove your CPA (Cost per Action) marketing profits, called CPA Murder. They have found that you can significantly improve your CPA income by making free offers that lead to CPA offers. And they show you how to do it in this new video training. You get a lot less resistance when you are giving away something for free. Then that gift gets the receiver to take action on the CPA offer. In these 14 videos, Puma and Kidd show how a beginner can become profitable CPA marketer with these strategies. If you know very little, you can... [...]

We would like to remind you about the Business 2 Community’s webinar on Tuesday, July 9 at 2.00 pm ET. The topic of the webinar is “The Secrets to Successful Search and Social Integration”. The ‘Business 2 Community’ team says, “Search engine algorithms continue to evolve, and one of the most important factors influencing your current rankings are social signals. Join OMI and Bing Webmaster Tools July 9 at 2pm ET for the webinar, “The Secrets of Successful Search and Social Integration”. Bing Webmaster Tools’ very own Duane Forrester will talk about the state... [...]

‘Business 2 Community’ is hosting a webinar on Wednesday July 10 at 2.00 pm ET. The topic of the webinar is “A Guide to Content Curation: How Social Media Changed the Game”. The ‘Business 2 Community’ team says, “Content Curation is a critical aspect of an organization’s Social Media and Content Marketing strategies. Content Curation is changing the way people read news, e.g. Reddit; the way we share our ideas and interests, e.g. Pinterest; and impacting the way customers are making purchase decisions. Key Takeaways This webinar will explore how marketers can take... [...]

‘Business 2 Community’ is hosting a webinar on Tuesday, July 9 at 2.00 pm ET. The topic of the webinar is “The Secrets to Successful Search and Social Integration”. The ‘Business 2 Community’ team says, “Search engine algorithms continue to evolve, and one of the most important factors influencing your current rankings are social signals. Join OMI and Bing Webmaster Tools July 9 at 2pm ET for the webinar, “The Secrets of Successful Search and Social Integration”. Bing Webmaster Tools’ very own Duane Forrester will talk about the state of search and social today. He’ll... [...]

MarketingExperiments is hosting a webinar on Wednesday, June 26 at 4.00 pm EDT. The topic of the webinar is “Page Templates that Work: New research reveals 3 high-performing webpage templates that consistently improve conversion”. MarketingExperiments team says, “One of the foundational problems with webpages today is layout. Often, marketers do not really know where to begin when it comes to the structure of a webpage. They lean on common practices they see on other sites, favoring those sites they find aesthetically appealing. But, is this truly effective? • What should a webpage... [...]

Alex Cass and Alex Becker have consulted for guys like Pat Flynn of Smart Passive Income, and SEO Legends like Mike Long. Now they have decided to put their knowledge into a product that anyone can benefit from, SEO Omega. The Alexes have found that people have a lot of faulty ideas about SEO. Their major mistake is that they do a ton of 1000 word articles, or complex backlinking, or believe the “have” to have an authority site to rank high and stay ranked. That’s a lot of work, but the Alexes say, “We’ve accomplished the same results as those with a ton more work, but with... [...]

If you want to produce a Kindle book that gets good reviews and sells well, check out Martin Kerrigan’s Kindle Day Job Killer. This e-book of 63 pages will show you how to create your Kindle books without falling into the many traps the unwary often stumble over. Both the beginner and the more experienced will find some helpful new ideas. Wherever you are on the spectrum, parts of Kindle Day Job Killer will bring on a “light bulb” moment. For the best sales, you want a hot topic, and you will discover ways to find out what’s hot in Kindle Day Job Killer, as well as ways... [...]

MarketingSherpa’s “Content Marketing: A discussion about McGladrey’s 300% increase in content production” webinar replay is available. In this MarketingSherpa webinar, watch Daniel Burstein, Director of Editorial Content, MECLABS, interview Eric Webb, Senior Marketing Director, Corporate Marketing and Brand, McGladrey. You’ll hear how Webb’s team developed a content creation engine to drive increased thought leadership and lead generation. Webb’s team also saw how their efforts maintained consistent traffic flow between 80,000 and 100,000 visitors to the site a... [...]