Experiential Marketing in Action Experiential Marketing in Action addresses a trendy subject among marketers, one that is perfectly aligned with the demands of today’s business landscape: Experiential Marketing. Experiential Marketing focuses on: ➤ Building relationships with your audience, fostering familiarity, affinity, and trust. ➤ Creating authentic, compelling content that resonates with them and encourages sharing. ➤ Designing unforgettable experiences that keep your brand at the forefront when it’s time to purchase. In short, it revolves around curating immersive experiences... [...]

HubSpot has published the ‘2024 State of Marketing & Trends Report’. Maxwell Iskiev says, “If you’re anything like me, you wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and ultimately give your audiences unforgettable brand experiences. Top Digital Marketing Trends in 2024: AI is driving marketing industry growth, but it still faces adoption barriers like job security concerns, brand reputation, and a lack of knowledge about how to use it. Social media apps could drive higher ROI... [...]

HubSpot has published ‘The 2024 State of Marketing & Trends Report’. Maxwell Iskiev says, “Using data from our survey of 1460 B2B and B2C marketers across the globe, we’ll dig into the top marketing trends of 2024, how AI will keep shifting our industry, and how you can win over audiences in a new era of marketing. Key Findings: AI’s quickly becoming the ultimate marketing assistant, but still faces adoption barriers like job security concerns, brand reputation, and lack of knowledge around how to use it. Social media apps could drive higher ROI than ever in 2024... [...]

Watch Neil Patel’s latest video ‘Fuel Your Motivation and Stay on Top of Marketing Trends’ sharing top marketing trends. He says, ““Whatever you’re spending time on, just give it 110% because you’re making those moments count.” Rhett Power, an accomplished entrepreneur and author, recently sat down with Neil Patel for an exclusive interview.” Neil Patel’s Blog  [...]

Forbes contributor Bernard Marr has published an article featuring the five biggest business trends in 2023 everyone must know about. He says, “Here are the trends I believe will have the greatest day-to-day impact on the way we work and do business in 2023. 1. Accelerated digital transformation In 2023, we see the continuation of innovations and developments in transformative technologies such as artificial intelligence (AI), the internet of things (IoT), virtual and augmented reality (VR/AR), cloud computing, blockchain, and super-fast network protocols like 5G. What’s more, these transformational... [...]

Businesses faced several challenges due to the COVID 19 pandemic in the past two years. But when it comes to the growth and performance of online businesses, there has been almost no impact. WIX has highlighted 10 web trends for the year 2022. The WIX team says, “While many businesses spent a large part of 2021 in recovery mode, picking up the pieces from a tough year before it, the online world showed no signs of slowing down. That was good news for agencies. However, as companies and professionals offering digital services look to take on new projects in 2022, they need to ensure they are... [...]

Social media channels can help you to improve your online reach and get more customers. A well-planned social media strategy can be a key element in creating more sales. Neil Patel has published a new video ‘7 Marketing Trends to Help you Dominate Social Media in 2020’ sharing some useful trends to watch for. Patel says, “Out of all the marketing spaces out there, social media is the one that changes the most every year, and it changes so drastically. And look, if you’re going to follow advice from one or two years ago, it’s not really going to work in... [...]

Business 2 Community contributor Brett House has published an article ‘Intent Marketing, Then and Now’ highlighting how Internet marketing has changed over time. Brett says, “Marketing practices have always been determined by technology. Printing technology enabled the rise of popular newspapers in the mid-19th century, which allowed advertisers to target consumer audiences based on their demographics, education, political preferences and interests. Early brand marketers realized that they could differentiate from their competitors by speaking to the right audiences rather... [...]

Even though we’re halfway through 2019, many businesses are still looking for the right strategy to get ahead of the competition and reach more customers. Over the past few months (even years), digital marketing has shown no signs of stopping or slowing down. In addition to businesses that are run completely online, offline businesses are seeing the value of adding a presence online, both to drive traffic to their brick and mortar store and to make online sales to supplement their offline income. Here are the top three digital marketing trends in 2019 so far. Whether your business is entirely... [...]

The IBM team has made available the ‘9 Trends That Will Shape Marketing in 2019’ webinar on demand. The following are the webinar speakers: Loren McDonald, Program Director, Marketing Research, IBM Watson Marketing Jae Lee, Global Product Marketing, IBM Watson Marketing Jonathan Chang, Product Marketing Manager, IBM Watson Marketing Alexandra Sardarian, Worldwide Product Marketing, IBM Watson Marketing. The IBM team says, “Simply put: Marketing isn’t what it used to be. You’ve got big data. You’ve got artificial intelligence. You’ve... [...]