The new year is here and most of us have already prepared our strategies to win more in the coming time. Learning about what may happen around can always help us plan out our marketing campaigns. Entrepreneur contributor Chidike Samuelson has shared three important marketing trends we may expect in the coming days. One of the important things Samuelson highlights is return of offline marketing. On this, Samuelson says: Why did digital marketing become as big as it did, as fast as it did? There are a number of reasons — the wide reach of the internet, for one, and the ability... [...]

“Hey Siri,” “Alexa!” and “Okay, Google” which were once some kind of amazement, have become a part of several people’s lives today.  The voice technology has changed the way we access information today. A HubSpot report has analyzed the present use of voice search and has tried to put together some statistics to tell us what is going to happen with it in 2019. On the State of Voice Shopping, Amanda Zantal-Wiener says, “Given that shopping was one of the highest-indicated use cases for voice assistants, we want to drill down into that behavior and... [...]

The Forbes contributor Billee Howard has shared a list of five marketing trends for the CMOs and entrepreneurs for the year 2019. Howard says, “As plans get underway for 2019, what follows are the top 5 things senior marketers and entrepreneurs should be aware of as we inch closer to the new year:  We have entered the “Emotion Economy.” Brands must view emotion as a critical currency of business. Historically, consumer insights have been developed by collecting and analyzing data to predict what the customer’s next move might be. Today, however, this is just one piece of the equation... [...]

HubSpot’s Allie Decker has published the Guide to Marketing Trends in 2018 highlighting  the most important marketing trends of 2018. The guide focuses on general marketing trends, content marketing trends, search marketing trends and technology in marketing trends. Decker says, “Marketing refers to a wide range of activities that promote and advocate for a brand, so the term “marketing trends” is pretty vague. That’s why we’ve organized this section by the type of marketing, as you’ll see below. Lots of things change in the marketing world, but we’ve chosen one or two... [...]

Forbes contributor John Hall has shared five marketing trends to watch in 2019. Hall says, “At each of my last three keynote addresses, I was asked this simple question: “What do you think is going to happen with marketing in 2019?” It’s still only summer, but people are already trying to look ahead and see what’s around the curve. And I understand why: The world is changing a mile a minute, and it’s hard to scale, differentiate yourself, and maintain trust in the ever-changing marketing world. The more you can plan ahead, the better equipped you feel to manage those changes when... [...]

Entrepreneur contributor David Petersson has shared 3 trending marketing tactics in 2018. They are voice search, artificial intelligence (AI) and live video. Petersson says, “In January, Facebook’s algorithm update slammed brands that relied too much on the social media platform. And with the emergence of the GDPR, things are even harder for smaller publishers. Businesses must be smarter on how they market, build real relationships with their audience, and be transparent to be trustworthy. On top of that, Machine Learning and other technological advancements are influencing the marketing... [...]

Econsultancy columnist Jeff Rajeck has listed three marketing trends for Asia-Pacific in 2018. Rajeck says, “For many years, ecommerce in Asia-Pacific has languished behind the West. While regional consumers heard of the amazing benefits offered by Amazon Prime and the unparalleled customer service of Zappos, the experience with online retailers in Asia-Pacific seemed to be stuck in the last decade. This all changed in 2017, however, with Amazon launching in both Singapore (July) and Australia (December). Now, brands, retailers and legacy marketplaces will have to up their game to keep up... [...]

The comScore team has published a presentation on ‘The Future of Voice From Smartphones to Smart Speakers to Smart Homes’. The presentation highlights the future of voice in context of the marketing. More about the presentation comScore Senior Director of Emerging Products Susan Engleson examines how consumers are interacting with voice-enabled devices today and what role this emerging technology might play in our lives in the future. Key topics covered in this presentation include: Consumer adoption trends for voice-enabled devices Amazon Echo devices and increasing competition in... [...]

With the evolution of new technologies and adaptation of new devices, we need to keep our creativity up so that we could cope with the customers and keep communicating to them irrespective of where they are. Entrepreneur contributor Eran Halevy has highlighted three ways in which the domains of marketing and advertising may change this year. Halevy says, “This new year is bound to be a different story, and we can’t sit around and wait. Look at what’s already happening: social media is changing, the law is changing, and there are murmurs about how net neutrality (or lack thereof)... [...]