Generative AI (GenAI) in marketing has the potential to revolutionize content creation by producing personalized, engaging material at scale. It can also enhance customer experience through predictive analytics, automating responses, and optimizing marketing strategies with real-time data insights. Digital Marketing Depot is hosting a webinar ‘Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics’ on Tuesday, July 23, 2024, at 1.00 pm EDT. The DMD team says, “Many experts assert that the greatest productivity impact of Generative AI (GenAI)... [...]

Data standards are critical for achieving reliable, actionable insights across your organization., Marketers who adopt and maintain data standards are equipped to deliver consistent, accurate, and personalized experiences across all channels. This webinar will guide you through the process of establishing a well-rounded taxonomy, roadmapping implementation, and leveraging standardized data faster. Digital Marketing Depot is hosting a webinar ‘Why Data Standards Are the Key to Your Data Success’ on Thursday, July 18, 2024, at 1.00 pm EDT. The DMD team says, “Ensure your data is... [...]

CTV Audience Targeting lets you tailor your ads on streaming platforms to specific viewers based on demographics, interests, and viewing habits. pen_spark tune share more_vert Digital Marketing Depot is hosting a webinar ‘Everything You Need to Know About CTV Audience Targeting’ on Tuesday, July 16, 2024, at 1.00 pm EDT. The DMD team says, “One of the major challenges of legacy TV advertising is wasted impressions, and it’s been holding back TV audience targeting for decades. This ongoing issue can make newcomers to TV advertising hesitant to shift their focus (and budgets)... [...]

This is a reminder for the MarketingProfs webinar to be held on June 26, 2024. Most marketers agree AI can save them time, and demand gen marketers can benefit from this the most. It can help you find and target the best leads and accounts, and it can help you build out content quickly. MarketingProfs is hosting a webinar ‘Building Out Your Small Business Demand Gen Strategy With AI’ on Wednesday, June 26, 2024, at 2:00 pm ET. The MarketingProfs team says, “In this FREE session from AI for Demand Gen Marketers, you’ll learn how to ready your business to use AI successfully. Join... [...]

This is a reminder for the MarketingProfs webinar to be held on June 24, 2024.  Generative AI leverages machine learning models to create new content, such as text, images, and music, based on input data. It powers applications like chatbots, content creation tools, and deepfake technology by mimicking human-like creativity and language understanding. MarketingProfs is hosting a webinar ‘How to Prepare for Generative AI in Organic SEO’ on Tuesday, June 25, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join Janet Driscoll Miller, author and president and CEO of Marketing... [...]

This is a reminder for the DMD webinar to be held on June 24, 2024.  Personalization in marketing enhances customer engagement by delivering tailored content that meets individual preferences, leading to higher conversion rates. It builds brand loyalty by making customers feel valued and understood, fostering long-term relationships. Digital Marketing Depot is hosting a webinar ‘How Brands Are Turning Personalization Into A Value Exchange With Customers’ on Tuesday, June 25, 2024, at 1.00 pm EDT. The DMD team says, “Join Deloitte Digital’s Leala Crawford, managing director,... [...]

Personalization in marketing enhances customer engagement by delivering tailored content that meets individual preferences, leading to higher conversion rates. It builds brand loyalty by making customers feel valued and understood, fostering long-term relationships. Digital Marketing Depot is hosting a webinar ‘How Brands Are Turning Personalization Into A Value Exchange With Customers’ on Tuesday, June 25, 2024, at 1.00 pm EDT. The DMD team says, “Join Deloitte Digital’s Leala Crawford, managing director, and Will Pickard, senior manager, to learn about our research findings... [...]

This is a reminder for the MarketingProfs webinar to be held on June 20, 2024. The demand for engaging content and customer experiences is higher than ever, making marketers’ lives increasingly complex and disjointed. MarketingProfs is hosting a webinar ‘It’s Time to Reimagine How You Run Marketing’ on Thursday, June 20, 2024, at 2:00 pm ET. The MarketingProfs team says, “In this session, you’ll discover how people, processes, and technology can come together to enable your marketing team to create engaging content and campaigns faster than ever. Drawing on insights... [...]

Webinars have consistently been one of the best performing channels to generate leads. But at a time when marketers are being asked to do more with less, simply generating more names is not enough; and the key to turning those leads into pipeline and revenue is engagement. MarketingProfs is hosting a webinar ‘How to Transform Webinars from Lead Generation to Pipeline Drivers’ on Thursday, June 27, 2024, at 2:00 pm ET. The MarketingProfs team says, “Attend How to Transform Webinars from Lead Generators to Pipeline Drivers and learn the blueprint for creating personalized, interactive... [...]

This is a reminder for the DMD webinar to be held on June 13, 2024.  Providing great customer experiences is crucial for building brand loyalty and fostering positive word-of-mouth, both of which drive business growth. It also differentiates a company from its competitors, enhancing customer retention and long-term success. Digital Marketing Depot is hosting a webinar ‘The Personalization Framework: Building Blocks for Exceptional Customer Experiences’ on Thursday, June 13, 2024, at 1.00 pm EDT. The DMD team says, “With 82% of consumers claiming that personalization drives brand... [...]