The hiring process for a freelance writer can be tricky – there are many considerations to factor in, such as quality, reliability, and cost-effectiveness. Content Marketing Institute is hosting a webinar ‘The High Cost of Hiring the Wrong Freelancers for Your Content Marketing’ on Wednesday, March 22, 2023, at 2.00 pm EST. The CMI team says, “This webinar will explore the pitfalls of hiring the wrong freelance writer and the high costs that can come with it. Join this webinar and learn: How to identify the type of freelancer that is needed for your business and content goals Best... [...]

Programmatic advertising allows advertisers to reach a large audience by purchasing ad space from any ad inventory available, rather than being limited as they might have been before. Real-time flexibility. MarketingProfs is hosting a webinar ‘Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising’ on Thursday, March 23, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join us to uncover how programmatic can help you deliver the right message at the right time, to a more precise audience—at scale. You’ll learn: The fundamentals... [...]

A good digital marketing strategy is a comprehensive game plan that outlines how you’ll communicate with your target audience across digital channels. Content Marketing Institute is hosting a webinar ‘Up Your Digital Game’ on Wednesday, March 15, 2023, at 2.00 pm EST. The CMI team says, “Join James Leedom, Marketo Customer Technical Advisor, as he provides specific actions to walk you through the process of creating that strategy—or strengthening the one you already have. To make the most out of this interactive session, we encourage you to attend this live training with... [...]

Great social posts take on a life of their own. They get shared, win tons of engagement, and build brand awareness and reputation at a scale that’s difficult to achieve in any other channel. Hootsuite is hosting a webinar ‘Design Social Content Like a Pro’ on Thursday, March 16, 2023. The MarketingProfs team says, “In this webinar, you’ll hear from Senior Graphic Designer Eric Uhlich and Social Marketing Coordinator Eileen Kwok as they review top performing social posts from various industries and explain why they were successful. Plus, we’ll take a deeper look at the design... [...]

Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. Content Marketing Institute is hosting a webinar ‘SEO: Achieve Page One Rankings in Weeks’ on Thursday, March 9, 2023, at 1.00 pm EST. The CMI team says, “Join Ryan Brock, Chief Solution Officer at DemandJump, for a first-ever look at how DemandJump eliminated guesswork to win 106 first-page rankings in mere weeks on one of the most competitive topics in the game —... [...]

We all know the power that personalization has to elevate our brand experiences and build loyal customer relationships. And yet, very few businesses have made it a reality. Content Marketing Institute is hosting a webinar ‘5 Steps to Take Personalization from Ideas to Action and Increase Your Content ROI’ on Wednesday, March 8, 2023, at 2.00 pm PST. The CMI team says, “Join this webinar and learn: 5 practical steps any brand can take to get started with personalization How to adopt an agile approach to content that supports tailored, relevant customer experiences How existing... [...]

We rely on data to make smarter, more strategic decisions… faster. And that’s just one of the areas where Marketing Ops plays a key role in supporting the marketing team in creating customer value. MarketingProfs is hosting a webinar ‘Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth’ on Tuesday, March 21, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join marketing ops visionary Laura Patterson for a hands-on, interactive session. She’ll explain why the marketing ops team is one of the most important in your organization. And she’ll... [...]

Marketers are tasked with continually filling larger pipelines, finding more qualified leads, getting better retention, and making higher quotas. MarketingProfs is hosting a webinar ‘How Marketing Teams Can Tap Into Their Superpowers’ on Thursday, March 16, 2023, at 2.00 pm ET. The MarketingProfs team says, “In this webinar, you’ll discover how to use the tools at your disposal to do more (revenue-generating activities) with less (time, team, and budget)—and save the day. You’ll learn: How to make automation your trusty sidekick to keep prospects and customers engaged... [...]

This is a reminder for the MarketingProfs webinar to be held on March 2, 2023.  MarketingProfs is hosting a webinar ‘Why Sales Reps Don’t Use Marketing-Generated Content and What to Do About It’ on Thursday, March 2, 2023, at 2.00 pm ET. The MarketingProfs team says, “In this research-based webinar, you’ll discover how to close that content adoption gap. (We promise… there IS hope for sales-oriented marketers!) You’ll learn: How to overcome the inherent credibility gap marketers face What sellers need in order to use your content effectively (and how... [...]

This is a reminder for the MarketingProfs webinar to be held on February 23, 2023.  MarketingProfs is hosting a webinar ‘Digital Engagement Benchmarks 2023’ on Thursday, February 23, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join us for “Digital Engagement Benchmarks 2023,” where you’ll see new data on audience behaviors and preferences, personalization trends, on-demand consumption and best practices for creating engaging experiences. You’ll learn benchmarks to help you: Optimize audience conversion rates Boost audience engagement and interactivity Maximize... [...]